Capstone Insights

OCTOBER 4, 2017

In demand marketing, that Eye of Providence is the marketing automation platform. Why haven’t marketing automation vendors created insight from the wealth of data they have access to? Moreover, some vendors just don’t show averages and go down to the industry or size of company. I think you have.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

Albacross

MARCH 12, 2019

Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. 59% of B2B marketers see email marketing as the most effective revenue generation strategy.

Email Marketing 76

Email Marketing B2B Marketing B2B Planning 76

Albacross

MARCH 12, 2019

Email marketing is the thing , especially in B2B campaigns. Here are some B2B email marketing statistics to open our eyes: As much as 86% of business people prefer email over other channels when it comes to business communication. 59% of B2B marketers see email marketing as the most effective revenue generation strategy.

Email Marketing 40

Email Marketing B2B Marketing B2B Planning 40

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

The Point

MAY 30, 2023

When a marketing budget get cut, certain line items tend to get immediate scrutiny: media spend, headcount, events. There are more creative methods for achieving marketing efficiency without sacrificing ad impressions, colleagues, or market visibility. A blog is the most neglected asset in a company’s marketing toolbox.

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

SmartBug Media

DECEMBER 17, 2019

You market to the contact or lead based on what you know about them. If you use a marketing automation tool like HubSpot or Marketo , you’ll be able to see what offer the lead converted on, when they converted, and other interactions they’ve had on your site. The Buyer Persona(s). It’s a win-win situation.

Landing Pages 116

Landing Pages Marketing Automation Services Lead Ranking Marketing Qualified Leads 116

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. Before you get to Drawing the M2S Maps in the Purposeful Marketing Method, a lot have decisions have been made.

Top of Funnel 78

Top of Funnel Planning Work Management Marketing Management 78

Engagio

JANUARY 5, 2021

We are all familiar with claims in the market that: Cold calling is dead! Using tokens in your marketing automation system (for example, “Hi [first-name]) helps deliver a customized message. Here are some segmentation examples: Personas. Let’s dive in! Nothing is dead. Email is dead! Social selling is dead! Company size.

Account Based Marketing 127

Account Based Marketing ABM Personalization Ideal Customer Profiles 127

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2021 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2021 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 78

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 78

Hubspot

MAY 12, 2022

Creating a defined personal brand is a great way to distinguish yourself in today's competitive market because it lets people understand who you are, even when you're not in the room. Yet it's worth the effort if you want to create a persona that attracts people to your inbox. Yes, personal branding takes time and work to get right.

Personalization 95

Personalization Brand Identity Branding Peer-to-peer 95

ATAK Interactive

JULY 16, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. Before you get to Drawing the M2S Maps in the Purposeful Marketing Method, a lot have decisions have been made.

Top of Funnel 74

Top of Funnel Planning Work Management Marketing Management 74

Hubspot

FEBRUARY 14, 2012

So, if you'd like your current and future customers to insert your business' name into the Company X scenario above, here are 11 things you can do to start spreading the customer love. Let your business' personality shine through in your marketing and your customer communication. 11 Ways to Give and Get Customer Love.

Marketing Automation Services 28

Marketing Automation Services Case Study Case Studies Loyalty 28

Engagio

AUGUST 21, 2017

One critical component of Account Based Marketing is to reach the right senior executives. This kind of interaction will often out-perform your more automated marketing, even when it is personalized. Case studies from the target market. Vendors like Vidyard can insert a person and company name into videos.

Account Based Marketing 103

Account Based Marketing ABM Personalization Landing Pages 103

ATAK Interactive

JULY 29, 2019

Let’s go back to the central theme of the Purposeful Marketing Method : Ensuring that every marketing dollar a business spends, every action it takes, and every plan it lays out serves the purpose of growing. Before you get to Drawing the M2S Maps in the Purposeful Marketing Method, a lot have decisions have been made.

Top of Funnel 60

Top of Funnel Planning Work Management Marketing Management 60

ATAK Interactive

DECEMBER 6, 2019

Regardless of how your company’s marketing efforts performed over the past 12 months, you have every opportunity to make 2020 a successful year. One of the most simple, effective exercises in Purposeful Marketing is the Customer List Analysis. Customer Value Per Persona. Step One: Create + Finalize Your Budget.

Planning 60

Planning Marketing Budget Creation Marketing Plans Advertising Agencies 60

Customer Experience Matrix

DECEMBER 15, 2011

Several vendors have shown me their new campaign management interfaces recently. But they’re all still basically the same flow charts that Frank Gilbreth (of Cheaper by the Dozen fame) introduced in 1921 and I’ve been seeing in marketing systems for more than 20 years. How could you design a marketing campaign with Angry Birds?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

PureB2B

APRIL 29, 2022

We’re going to cut straight to the chase— nearly half of B2B buyers find B2B marketing boring. That means it’s highly likely that a significant proportion of your prospects sometimes find your marketing a little lackluster—a number that could be as high as one in two. For example, “Looking for [insert competitor name here]?

B2B Marketing 62

B2B Marketing B2B Paid Search Agency Word of Mouth 62

Porch Group Media

SEPTEMBER 29, 2021

Anders: We are delighted to talk to you today, particularly as V12 has gone through some recent changes and we’re now owned by the Porch Group which opens up new opportunities, particularly in mover marketing. Porch knew that it needed a partner that could help structure and monetize and bring that data to market.

First-Mover Advantage 52

First-Mover Advantage Acquisitions Marketing Management Webinar Metrics 52

Directive Agency

JULY 7, 2022

Given how hard it is to reach our target market, we want to make sure we’re at least getting a chance to start a conversation. Is your entire total addressable market (TAM) grouped into a single campaign? You can likely improve relevance through segmented, single persona campaigns. Levers to Pull to Improve .

Paid Search Agency 52

Paid Search Agency Ads Optimization Click Rate 52

SmartBug Media

FEBRUARY 12, 2020

Inbound marketing is about giving your prospects the right type of content at the right time. Vendor comparisons. To craft compelling copy that converts, the inbound marketing approach focuses on crafting content driven by buyer personas in order to hit the right notes at each stage of the Buyer’s Journey. Billboards.

Marketing Management 95

Marketing Management Comparison Content Case Study 95

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? Part 4: Content Marketing. People Every Growth Driven B2B Marketing Team Needs. Person 1: VP of Marketing.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Hubspot

FEBRUARY 11, 2013

But even if there isn't someone special in your life right now, as a marketer, that doesn't mean you still can't get into the lovin' spirit. If you're creating marketing people love , that is. But just like there's more than one way to skin a cat, there's more than one way to make people hate your marketing guts. You got this.

Paid Content 28

Paid Content Work Management Marketing Management Marketing Budget 28