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Outbound Lead Generation: How to Build an Efficient Growth Machine

Zoominfo

Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. What is Outbound Lead Generation? What is an Outbound Lead?

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. If you can create a seamless user journey (which you’ll learn how to do later in this piece), it could mean a huge ROI for your PPC efforts. Benefits of PPC.

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From MarTech tools for SEO to tracking the sales cycle, we’ve asked expert cybersecurity marketers what their most indispensable solution currently is and compiled them in this list. Personalization is becoming a key area of focus for B2B marketers, with 50% saying their organization has made it a company-wide strategic initiative.

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What Should My 2021 Small Business Marketing Goals Be?

BenchmarkONE

Instead, you should be quantifying an actual percent increase that you want to achieve based on past performance and market conditions. It’s completely fine to aim big (and you should!) What strategies were successful? Are outbound efforts lagging behind inbound efforts? Goal #1: Increase Sales. Don’t neglect tools!

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. It’s not what you almost certainly think.).

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White Label Marketing Tools: 9 to Seriously Consider

ClearVoice

From social media marketing management to complete web design, the market is saturated with digital marketing tools and services. As we described in a related article on white labeling , white label marketing is also known as white label digital marketing or reseller digital marketing.

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The 11 Best ClickFunnels Alternatives & Competitors in 2020

Hubspot

The marketing technology landscape is expanding rapidly , and it's becoming cheaper and easier for marketers to run powerful campaigns on their website or other channels. So, if you want to build a powerful inbound marketing engine, what do you need? But first — what is ClickFunnels? What is ClickFunnels?