Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. In addition, these social media lessons from Jeremiah Owyang will explore how to establish and calculate key social media metrics.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” The best way to answer these questions is to implement a social media monitoring program.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 9, 2010

But while social media offers an opportunity to extend the reach of a brand message, it also presents great risks through that extension. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way.

Social Media 100

Social Media Branding Brand Identity Media 100

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 15, 2010

At the same time, it is just another marketing channel. The reason I believe marketers are so confused about social media is because of this paradox. This misses the point, of course, since social media is about customer relationships and not really about the technology at all. Social Media And Your Personal Brand.

Social Media 100

Social Media Media Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Social media?

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

JULY 13, 2010

And despite any reservations you may have, social media can help you get ahead. By better understanding their customers’ purpose within each community, marketers can construct the right strategy to both engage and assist.” Trend #1: Social media is being used more and more by professionals for decision making.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! Social media is being hyped for good reason.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

DECEMBER 16, 2010

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Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

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Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

JUNE 7, 2010

The session will be moderated by David Rosen, Chief of B2B Social Media at Makovsky + Company. We will be discussing what the PRSA is calling “ The Forbidden Dance: B2B and Social Media ”. How do you overcome internal fears, politics and budget battles in integrating social media into marketing? It’s all about content!

Social Media 100

Social Media Media B2B Customer Satisfaction 100

Only B2B

FEBRUARY 1, 2023

Learn How To Effectively Generate Leads Discover inbound lead generation strategies you can use right away in your overarching inbound marketing and sales plan. One may create leads through a variety of internet marketing strategies, such as SEO, social media, and pay-per-click (PPC).

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Doug Jul 7 2010 Forget about cost per lead, what is the cost per close? Thanks for emphasizing the point!

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

It not just driving revenues for the company, 44% of marketers said their own compensation was tied to sales. See contradiction #4) Contradictions and Myth Busters: Only 17% of the marketers felt they were “sales driven.”

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

NOVEMBER 2, 2010

Related Posts: How To Focus On Your Marketing Plan Internet Trends From The Web 2.0 Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 5, 2010

Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 7, 2010

In their research with 1,000 sales executives in the U.S., Brazil and China, Ogilvy found that social media is extremely influential over buyers’ purchase decisions, that sales people see this change but do not think their companies are adapting quickly enough. Related Posts: What Is The Future Of The Social Media Role?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JULY 15, 2010

How to implement lead generation programs on a small business budget? My answer: spend your budget on great content that the market will value, then use low cost tactics like SEO, email and social media to push that content out. How to create valuable content on a small business budget? Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

JUNE 3, 2010

Too often we grab the latest product brochure, sales presentation or case study and post it online. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

JUNE 22, 2010

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Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

JUNE 18, 2010

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Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

OCTOBER 19, 2010

Quantity The New Marketing Accountability Social Media: The Journey Begins With You About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This is great stuff. work now don’t.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. Whatever Happened to Marketing Strategy? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

I am an online and social media marketing strategist for a large B2B company in a highly competitive industry. Whatever Happened to Marketing Strategy? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? I hope you’ll join me.

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

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B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short!

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

NOVEMBER 30, 2010

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Web 2.0 100

Web 2.0 Paid Content Trends Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects. To sales, they are a waste of time. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 24, 2010

That Is A Lot Of Time Spent Online Using Social Media Internet Trends From The Web 2.0 Summit Augmented Reality For B2B Marketing in 2011? Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

OCTOBER 26, 2010

Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

OCTOBER 14, 2010

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Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100