NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. As COVID-19 forced us apart , employees dispersed from centralized offices, creating a new type of challenge for businesses: How do we reach buyers when they’re not gathered in one location? What is Intent Discovery? What is Buyer-Level Intent?

Intent 59

Intent Work Management Marketing Management B2B Marketing 59

TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management. Among the most powerful alternatives is intent data, a behavioral data set that signals when a buyer is in the market for a specific product or service.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

DealSignal

AUGUST 26, 2020

Intent-based Inbound Lead Enrichment delivers the rich data and insights teams need to quickly and accurately segment, score, route, and prioritize inbound leads and deeply personalize their engagement with interested buyers—without wasting time on manual research. Levy, Principal of GZ Consulting.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 52

Inbox Insight

JUNE 16, 2023

As ABM relies on a high level of personalized content and experiences, as well as adapting your marketing mix to attract a specific high value segment, it can be a considerably labor-intensive strategy. That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign.

Account Based Marketing 92

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 92

Aberdeen

FEBRUARY 15, 2019

This week’s roundup of intent data industry news and features spans market updates, using AI in B2B marketing , Google’s proposed foray into determining the intent of search-based web activity, and a sales intelligence industry report. 5 AI Approaches to B2B Marketing. Exploring Search Intent.

Intent Data 40

Intent Data Intent Search Marketing Marketing Management 40

Act-On

APRIL 26, 2024

For marketers across virtually all industries, but especially those working in SaaS, this cut-mode mentality has led to fewer in-market buyers. While our team here at Act-On uses generative AI tools to supplement research and ideation, Jeff has also found tremendous value by using AI in our own marketing analytics.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

DealSignal

JUNE 26, 2019

DealSignal Introduces Intent-based Inbound Lead Enrichment. New module helps B2B Marketing & Sales teams drive higher conversion rates by prioritizing in-market buyers and engaging them in a highly personalized way. Determine whether leads fit your target personas and ideal customer profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Intent Lead Scoring Lead Ranking 40

PureB2B

JANUARY 3, 2022

This person not only develops strategic methods of attracting in-market buyers; they’re also responsible for nurturing potential customers—warming them up just enough so they’ll continue down the path to conversion. All it takes is a keyword-optimized website and some effective content to attract relevant, in-market leads.

Lead Gen 117

Lead Gen Sales Qualified Leads Lead Ranking Marketing Qualified Leads 117

B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent. This sounds like marketing nirvana, right?

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

PureB2B

JUNE 16, 2022

email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. Intent data sheds light on insights about customer behavior, their driving factors, and how close they are to a purchase decision. email outreach.

Account Based Marketing 62

Account Based Marketing ABM Email Marketing Webinar Metrics 62

Inbox Insight

JANUARY 15, 2024

Technographic data essentially allows greater practical insight into the technology usage of a company, and the difficulties in-market buyers are facing when it comes to their technological stack. Buying technographic data : This involves purchasing a database of technographic data. Who uses technographic data?

Ideal Customer Profiles 104

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 104

PureB2B

MAY 19, 2022

Use this on top of the wealth of B2B customer data you can mine from LinkedIn to create laser-targeted buyer personas.?. Use Content Syndication to Attract In-Market Buyers. Content syndication is the process of republishing and sharing valuable content to raise brand awareness, increase demand, and win more leads.

Lead Generation 62

Lead Generation Linkedin Tactics Sales Qualified Leads 62

TrustRadius Marketing

OCTOBER 3, 2022

This finding aligns with a Forrester SiriusDecisions survey that found over 50% of participating marketers’ “desired future state” was to be “‘broadly aligned’—sharing people, processes, and tools” on ABM and demand gen. . What’s driving this growing trend is the need to understand a more holistic view of the entire buyer’s journey.

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation ABM 52

Marketing Interactions

OCTOBER 15, 2021

Buyer-to-seller engagement hangs at 16% and will drop 2 – 3% further in the next few years (Gartner). 83% of a typical B2B purchase decision happens before a buyer engages with a vendor – therefore, marketing now owns impact across most of the buying process. Edelman/LinkedIn ). The Heart of RevOps is Revenue.

B2B Marketing 131

B2B Marketing Lead Ranking B2B Paid Search Agency 131

Marketing Interactions

JULY 31, 2022

Because buying is a 2 nd job, they also jump in and out of buying activities making it tougher to pin down just where they are in their buying process—or even if they are actively in-market buyers. Buying committees are growing again adding more dynamics and a lack of visibility to where they are in the process.

B2B 75

B2B Buyer's Journey Gartner B2B Sales 75

Madison Logic

NOVEMBER 30, 2023

With this limited direct interaction from sales, it’s up to the marketing team to tell the brand story and prove to the buying committee members that you’re a provider they can trust through your content and messaging. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Brand Identity Branding Work Management 52

SalesIntel

AUGUST 2, 2021

Knowing every data point about your potential buyer and the market seemed like an unattainable dream even a few years ago. Now, marketers are fully prepared with tools and strategies to trace every step connected to someone making a purchase. Intent Data in a Nutshell. Adding the Intent Data to Buyers Journey.

Purchase Intent 98

Purchase Intent Intent Data Intent Purchase 98

PureB2B

JUNE 9, 2022

To get a better idea of who these people are, there are a variety of tools and platforms that can help you gather data on your prospects and determines which among them have the highest chance of becoming in-market buyers. For email marketing, you must segment your leads according to their appropriate stages in your buying cycle.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

PureB2B

OCTOBER 27, 2020

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. Most software purchases take about 3-10 decision makers before a final approval. This is what we call a buying group, or a buying committee, and in marketing nurture, it’s important to know who’s a part of it.

Leads 62

Leads Lead Marketing Qualified Leads Top of Funnel 62

PureB2B

OCTOBER 27, 2020

Marketing nurture through lead generation, as a methodology, doesn’t have a process set in stone. Most software purchases take about 3-10 decision makers before a final approval. This is what we call a buying group, or a buying committee, and in marketing nurture, it’s important to know who’s a part of it.

Leads 62

Leads Lead Marketing Qualified Leads Top of Funnel 62

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Why Use Intent Data for Lead Generation.

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

Directive Agency

JULY 23, 2020

For starters, the B2B decision-making process is much longer and more drawn out than it is for consumers. Purchasing decisions are based on logic and efficiency, instead of impulse or emotion. It’s imperative that your business has visibility in front of these in-market buyers. The downside? That means they’re expensive.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Heinz Marketing

JULY 9, 2021

WordStream defines content amplification as the process of helping your content reach a significantly wider audience. Fuel lower funnel conversions: purchases, App downloads, video views, and more. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. – the list goes on!

Paid Content 137

Paid Content Marketing Automation Services Work Management Marketing Management 137

Inbox Insight

NOVEMBER 30, 2021

How many sources of information do they rely upon when deciding on a new technology purchase? We’ve pulled together 24 of the best Tech Buyer Insights to help guide tech vendors in where they should be focusing their efforts as we head into 2022. What are their most pressing pain points?

Work Management 97

Work Management Marketing Management Marketing Automation Services B2B 97

TrustRadius Marketing

OCTOBER 3, 2022

But how do you know if the companies that fit your ICP are actually in-market? Learn more about matched audiences, their targeting and retargeting capabilities, and how downstream intent data can help maximize their usefulness to find and win in-market buyers. What is a Matched Audience on LinkedIn? Company targeting.

Ideal Customer Profiles 52

Ideal Customer Profiles Linkedin Work Management Marketing Management 52

Inbox Insight

JUNE 30, 2023

LinkedIn / Facebook ads) and Email Marketing and once they have engaged you can then re-target them. Always-on brand awareness is a necessity when it comes to the buying process as it keeps driving relevant, informative messaging to the buying committee in a subtle yet meaningful way.

Account Based Marketing 97

Account Based Marketing Demand Generation Paid Content ABM 97

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Whatever you do, do not purchase leads. Behavioral segmentation refers to activities and behaviors that separate purchasers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

SalesIntel

APRIL 11, 2024

To avoid this, many businesses prefer to invest in sales intelligence products such as SalesIntel , which help automate the focused B2B lead creation process and increase the targeted lead database. Whatever you do, do not purchase leads. Behavioral segmentation refers to activities and behaviors that separate purchasers.

Ideal Customer Profiles 52

Ideal Customer Profiles Sales Qualified Leads Lead Scoring Lead Ranking 52

Inbox Insight

NOVEMBER 13, 2018

This essential guide looks at how content amplification can help marketers fight back by putting the right content in front of the right audiences, with greater effectiveness. B2B in-market buyers now have to wade through reams of it to find the right content that fulfills their information needs. The Content Challenge.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Inbox Insight

JANUARY 5, 2023

A successful demand generation strategy drives long-term engagement and considers every touchpoint in the buyer journey to effectively boost revenue and accelerate the B2B sales process. It is a highly targeted process to drive traffic and guide lead generation efforts – helping your business to : engage and attract prospects.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52

6sense

AUGUST 24, 2017

We have the technology and team to help our customers find in-market buyers and drive them through to conversion to impact the business in a lasting way. Q: Can you tell me about the market opportunity you see for 6sense? Dave : The market opportunity we have is so large that it’s almost unquantifiable.

Top of Funnel 48

Top of Funnel Marketing AI Lead Ranking Marketing Automation Services 48