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Hubspot
OCTOBER 2, 2018
It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Click “Continue.”. Not good. (At
Hubspot
MARCH 29, 2018
Black hat techniques include keyword stuffing, cloaking, and using private link networks. A redirect involves sending someone to a different URL than the one they initially clicked. Paid Links. Search engines like Google strictly ban the buying and selling of links. The dark art of black hat SEO is the wrong way.
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Hubspot
JANUARY 29, 2016
Having your highest value pages linked to from the main navigation. Creating clean URLs without dynamic characters. When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. Take this URL, for example: [link].
Hubspot
JULY 18, 2014
And I’m not saying Google’s original love child, PageRank, lives on as the dominant search rank variable. That pile of intellectual gaga came to be known as “PageRank.” ” PageRank is an algorithm used by Google Search to rank websites in their search engine results. Don’t buy links.
Hubspot
DECEMBER 12, 2011
This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index. Anchor Text - The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past.
Hubspot
MAY 19, 2010
As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. The Basic Hyperlink There are 2 key elements to the code in creating a hyperlink (or link). Code Display.
Hubspot
JUNE 19, 2014
Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?
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