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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

While some of the factors are based on website content and performance, Google also gathers its understanding of your website through sources outside of your domain. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. That's why off-page SEO is so valuable. Link Building.

SEO 96
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An Introduction to Black Hat SEO

Hubspot

This might be in the event you change website domain or consolidate two pieces of content. They state on their website that “any links intended to manipulate PageRank or a site's ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.” Paid Links.

SEO 77
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The Ultimate Guide to Google Search Console in 2018

Hubspot

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

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What is a Link Wheel? Do Link Wheels Still Work for SEO in 2021?

seo.co

However, you can’t afford to take any chances that might get your entire domain name blacklisted from the search engines. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. The webspam team penalized the page on www.google.com/chrome, dropping its Pagerank for two months.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

When I joined HubSpot last year, I had the chance to take a fresh look at everything that we'd been doing to date and to start asking more and more questions about our strategy. It has 370 links from 84 domains pointing to it, including a.gov link -- and it doesn't exist. This was published by HubSpot. What We've Done About It.

Traffic 28
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Glossary: 24 SEO Terms Marketers Should Know

Hubspot

Make sure you keep your blog within your own domain. Domain - The main web address of your site (example: www.yoursite.com). It's good to renew ownership of your domain for several years. A link from another site will improve your SEO, especially if that site has a high PageRank. Note: PageRank relevancy is changing.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28