Navigate the Channel
JUNE 7, 2023
But there are case studies in triumph and many of those involve digital public relations, including some within Fast Company’s examples of success. When we think of digital marketing, public relations doesn’t often make this list, but it can be effective and long-standing, even in a B2B environment.
Brandpoint
MARCH 26, 2021
While I’ll be drawing from my years of experience learning from some of the best public relations practitioners in the business, many of these tactics and ideas come directly from the PR and corporate communications side of our profession. And for them, using outside material is common practice in their day-to-day activities.
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Sword and the Script | B2B
NOVEMBER 23, 2021
That’s according to the 2021 LinkedIn-Edelman B2B Thought Leadership Impact Report , which polled 3,593 B2B executives in six countries including the U.S. Forrester Research said back in 2013 “Today’s buyers might be anywhere from two-thirds to 90% of the way through their journey before they reach out to the vendor.”.
WriteSpark
FEBRUARY 18, 2009
Ideas and Resources for Technology Marketing Communications and Public Relations from Janice King, freelance high tech copywriter and author, Copywriting That Sells High Tech. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. Writer on LinkedIn.
Webbiquity
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. Wendy Marx interviews Brian Kardon, CMO at Lattice Engines and formerly with Eloqua and Forrester Research, about PR and its integration with B2B marketing, social media and lead generation efforts.
The Effective Marketer
MAY 3, 2011
Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.
Marketing Insider Group
JANUARY 24, 2013
Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link]. Irvine, CA.
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