Sprout Social

AUGUST 23, 2016

Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

JANUARY 20, 2021

This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas. Develop relevant, valuable content to assist buyers with their research. You don’t need to spend a lot of money on research firms. Get to know B2B buyers through keyword research.

Work Management 109

Work Management Marketing Management Research B2B Marketing 109

Buzz Marketing for Technology

JULY 7, 2008

In this scenario, you really need Program/Project mgmt and your consulting partner (in my opinion) should not be your PMO. I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Your opinion is as valid as anyone elses, so come on.

Social Media 100

Social Media Communities Wiki Work Management 100

Hubspot

MARCH 24, 2015

Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. Google Forms are perfect for capturing quick opinions or feedback on certain topics. Social Media Intelligence. Buyer Persona Creation.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

Hubspot

SEPTEMBER 15, 2011

With 200 million members, Twitter is one of the most popular social networks out there. Research shows that companies that added a Twitter sharing button increased Twitter mentions sevenfold.). In social media, people love to share their opinions. Conduct a mini focus group.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How Well Do You Know Your Social Network?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 109

Word of Mouth Brand Identity Branding Opinions 109

Brandwatch Marketing

OCTOBER 25, 2023

Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. However, this image may be more reflective of their aspirations for the brand, rather than the reality of public opinion.

Word of Mouth 86

Word of Mouth Brand Identity Branding Opinions 86

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators. Lesson Learned: Continuous is the new campaign.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

Content Marketing Institute

OCTOBER 23, 2018

But how many of these broad characterizations are accurate – and which of this generation’s confirmed traits should content marketers focus on in their outreach efforts? HANDPICKED RELATED CONTENT: If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]. Let’s take a look. Let’s get “phygital”.

Generation 104

Generation Terms and Conditions Peer-to-peer Paid Search Agency 104

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

SEPTEMBER 20, 2010

A new research study of 1,400 U.S. Daily Twitter users are 300-400% more likely to write a blog, review products, upload videos, and every other social behavior, than are non-users. In fact, the research shows that 72% of daily Twitter users write a blog, 61% write at least one product review per month, and 53% upload videos.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Yes, many use things like focus groups, gut instinct (entrepreneurs are notorious for this!), Ian Guest Hi, Ian… While I agree with your overall point (the Web is endlessly measurable) I must suggest that you consider that attribution of social media (to outcomes) is fully OUT OF CONTROL at this time.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120

Hubspot

OCTOBER 18, 2011

And so, we've tried lots of different things videos, research articles, normal blog articles, opinion pieces, slides, audio podcasts. I will summarize years and years of SEO research into 30 seconds the answer is: The best way to rank in Google is to be rank-worthy. As it turns out, you are not serious people. Everything.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28