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Content Your Audience Wants But Isn’t Getting

Navigate the Channel

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. You are in good company, too. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Know your resources.

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Your 6-Step Action Plan When You're Getting Zero Sales

Hubspot

You've listened to other reps' demos and run through all the relevant FAQs you can find. Review your goals, record your stats, and compare them. It’s every salesperson's nightmare — you start a new job, and right off the bat, you're excited to close some business! You love your new company and buy into its mission. Believe in yourself.

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

In today’s competitive market, carrying out a successful pharma product launch is essential to achieving your company’s goals. With so much on the line, you need to get it right the first time. One of the most impactful channels to use when launching a pharmaceutical product is strategic events.

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Why Micro-Influencer Marketing is at its peak?

Valasys

I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in! Statistics also say the same. can be expected. can be expected.

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7 Compelling Reasons Your Firm Should Be Blogging

Navigate the Channel

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. Your potential customers might not even know you exist.

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Online Community App Reviews: Lithium vs. Influitive vs. Higher Logic

ClearVoice

While it may not be a surprise that 70 percent of millennial consumers value and trust peer reviews and conversations over celebrity reviews, what is a surprise to many content marketing pros is that they can help enable those peer conversations. This has led to a need for companies to grow brand influencers.

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Customer Engagement Strategies

TrustRadius Marketing

A knowledge base is a resource that may include FAQs, how-to guides, tutorial videos, or even community message boards. Successful customer engagement is essential for any business that wants to survive and grow. It doesn’t matter how big your business is. This applies to both existing customers and potential customers.