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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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3 Digital Marketing Trends that Belong in Every Business Strategy

Navigate the Channel

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. How about “One Fish, Two Fish” or “Good Night Moon”? What’s working?

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The 25 Best Slideshare Presentations Of 2013

Marketing Insider Group

You may have heard me talk about how Slideshare is one of the greatest opportunities in content marketing. According to Comscore, Slideshare is used by business owners and business executives at a rate 5 times any other social network! The 25 Best Slideshare Presentations of 2013. The clear winner with almost 2.7

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Publish Or Perish – The Future Of Storytelling [Video]

Marketing Insider Group

Earlier this I had the pleasure to kick off the 2015 NewsCred Content Marketing Summit with a presentation on the Future of Storytelling. I opened my talk with a video montage that took us back to the beginning of storytelling (watch the video below at 0:50 mark). Now let’s talk about the value of what Jobs did.

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Stories Are the New Social Media Newsfeed

Convince & Convert

The social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Carefully choosing your social channels no longer has the impact it once had on your marketing success. Many of the new feature roll-outs on top social platforms have focused on storytelling.

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Brand experience: Why it matters and how to build one that works

Sprout Social

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

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How to Help Your Employees Become Influencers

Onalytica B2B

Your employees are your greatest asset; the ones behind the ‘everyday’ and therefore the most knowledgeable when it comes to talking about your products and services. They have the ability to speak about and advocate your brand with credibility and authenticity, as their audience trust and value their opinion. Networkers.