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Boost Engagement in Your Facebook Copy With The Active Voice

Anyword

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. However, sometimes completing that funnel is a lot easier said than done. Active Voice in Facebook Ads: The Numbers Don’t Lie. use this data to determine your copy’s effect on performance.

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A guide to audience targeting for personalised advertising

Bannerflow

Advanced audience targeting allows marketers to be even more intentional about who sees their ads based on customer journey analytics and behavioural data. Google, Facebook, and other advertising platforms have been steadily increasing the number of advanced audience targeting options. and life events. Behaviour targeting.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. The kind of audience you target and their point in the sales funnel will also tell you which advertising options you should invest in. Where do you start? There’s so much to cover and so little time. But don’t worry.

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The Top 3 SEM Takeaways from SMX Advanced 2017 – Social/Mobile, Audience Targeting and Shopping

QuanticMind

We know that social and mobile behavior differs from that of intent-driven searchers who are deeper in the funnel than looky-loos who may still be in the early stages of building awareness or consideration of your company’s products or services. Social is also higher in the funnel, but research suggests a close correlation.

SEM 40
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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. These ad formats rely on short, impactful copy that sends the right message and captures user intent. Image courtesy of Bloomberg Wealth.

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Why Predictive Advertising is the Future of Digital Marketing

QuanticMind

The advertising industry has made huge strides in attempting to understand the mind of the consumer and potential buyer. With the emergence and proliferation of predictive advertising technologies that predict consumer behavior before it actually occurs, that future may well be here. . What is Predictive Advertising?

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. They have shown a clear intent to buy, and are willing and ready to do so.