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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. You’re a startup. A content strategy? Give me a break, you say.

Startups 324
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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

Here are some statistics related to edtech marketing: According to GlobalData estimates , the EdTech industry will grow from US$183.4 Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). 4 Marketing Learnings From a Study.

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16 Business Tips You Need to Read

Hubspot

Defining a target customer helps you find and market to a specific audience. One challenge most startups run into is disorganization. To get started, adopt a tool or two, like a CRM, collaborative project management software, or time-tracking tool. Additional reading: How to Create a Customer Centric Marketing Strategy.

Tips 75
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Humans of Marketing: Erik Bowitz

Conductor

Search Engine Optimization Specialist at Tektronix, sat down with Humans of Marketing to talk about the journey from his first job at a bootstrapped startup, to his current role at a large company with a long history in its industry. How did you get started in marketing? Erik Bowitz, Sr. ” That’s pretty good.

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3 Simple Ways to Generate More Returning Visitors to Your Site

Single Grain

Digital marketers tend to focus on attracting new customers to a business because they measure success by the number of new clicks they managed to drive to a site. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Tracking and measuring backlink quality.

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Top 18 Shopify SEO Plugins for Your E-commerce Site

Single Grain

We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. The plugin helps fix broken links and image alt tags, and optimizes your blog for higher rankings. It lets you monitor your organic traffic and also offers easy integration with Google Webmasters Tools and Google Analytics.

SEO 110
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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Another technology in the attention heatmap category is eye tracking heatmapping.