PureB2B

MAY 30, 2022

In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’. It’s the means of analysing statistical data, produced by a population or group, based on their ownership and usage of technology. It is a class of market segmentation such as Demographics and Firmographics.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

SalesIntel

AUGUST 23, 2021

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. What is technographic data? Why do you need technographic data? How to use technographic data? How to create a targeted segment using technographics?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Valasys

JUNE 18, 2019

Geofencing is a new concept & the next big thing for marketers who wish to target their audiences based on geographical radii & wish to launch specific geo-targeted ad-campaigns with well-tailored segment-specific content strategies to boost the experiences of their buying prospects. Conclusion.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Valasys

JULY 17, 2020

In order to deploy a highly-personalized content strategy to scale-up your lead generation endeavors, you can consider the following techniques: Adopt a data-driven approach, prioritize intent-data and use the demographic, firmographic, technographic, psychographic, and other vital data points as and when feasible.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

Valasys

NOVEMBER 15, 2019

The who is my target audience quiz & how to identify the target market are the questions that marketers need to find apt answers to before they define their niches & before they opt for modern targeting methodologies to segment & sub-segment their target audiences. Wrapping Things Up.

Marketing AI 45

Marketing AI Work Management Psychographics Marketing Management 45

Valasys

MAY 28, 2019

This includes the information about their current location & intent data, their demographic, psychographic, firmographic & fit-data insights & other information about their research methodologies & the channels opted-in for researching about their buying preferences.

Opt-in 45

Opt-in B2B Marketing Buyer Personas Advertising Agencies 45

Zoominfo

MAY 5, 2021

In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

6sense

DECEMBER 9, 2021

By contrast, Latané said, 6sense customers can immediately analyze this invisible buyer intent data and reap its rewards. Latané shared an example of one such recent campaign, emphasizing how its customer experience-centric approach was a critical element in generating big results for the company. They often experience: .

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

PureB2B

FEBRUARY 9, 2022

A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. A well-crafted buyer persona allows you to determine the demographics and psychographics of the people you want to reach out to with your campaigns. Engage with Each Segment Appropriately.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

Valasys

AUGUST 12, 2019

Market segmentation & targeting is one of the most important aspects of an Account-Based marketing plan. The targeting is often done based on diverse audience-segments being generated by using the demographic , firmographic, technographic, psychographic & the “fit-data” of the prospects.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segmentation 130

Segmentation Lead Ranking Marketing Qualified Leads Trends 130

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). The target personas need to be clustered into specific segments before they can be targeted and converted. B2B marketing has evolved.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Valasys

APRIL 15, 2020

To effectively execute effective lead nurturing strategies marketers need to have suitable marketing automation platforms in place to help them identify, segment and target their unique buyer personas in the process of scaling-up their inbound marketing game. Read more on Everybody Loves a Personalized Email. Wrapping Things Up.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

SalesIntel

APRIL 16, 2021

Here are our top three tactics for B2B companies to convert data into actionable analytics and practical efforts to drive revenue. #1 1 Use segmented data to connect with customers at a deeper level. Segmenting customer data is an essential part of B2B sales and marketing. Psychographic. Firmographic.

Marketing Budget 80

Marketing Budget Psychographics Lead Ranking Webinar Metrics 80

Valasys

AUGUST 16, 2019

Specifically focusing on the demographic, firmographic, technographic, firmographic as well as psychographic digital footprints left by the prospects throughout their buying cycles the marketers can focus on improving personalization which in turn helps in customer retention a well in acquiring new customers.

Marketing AI 40

Marketing AI Lead Ranking Marketing Management Lead Scoring 40

Zoominfo

MARCH 28, 2022

This comes in two flavors: firmographics and psychographics. This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. “What’s difficult, and where most fall off, is psychographics.

Ideal Customer Profiles 100

Ideal Customer Profiles Psychographics Zoominfo Tools 100

Unbounce

AUGUST 6, 2021

For example, your company might be selling a SaaS product and dump your customers into buckets marked “marketers,” “founders,” and “business owners.” Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. Analyze Your Findings.

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

SalesIntel

SEPTEMBER 21, 2021

For example, you may use Buyer Intent Data to discover what topics leads are researching. Apply Focused Segmentation and Personalization. To define the target segmentation, marketers have traditionally relied on diverse data, such as demographic, psychographic, and behavioral data.

Sales Qualified Leads 52

Sales Qualified Leads Tactics Marketing Automation Services Lead Ranking 52

Heinz Marketing

SEPTEMBER 19, 2022

So, I think people have heard of demographics, psychographics, firmographics, ExO graphics is a little different. Can you define that and give some examples of what that is? For example, CAT happens to be an early adopter of new technology. It is a really good example. We do not know the segment as well.

Top of Funnel 99

Top of Funnel Ideal Customer Profiles Demand Generation Marketing AI 99

Valasys

JULY 16, 2019

.” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices. However, it’s important for companies to streamline the data & use it only in conjunction with the most relevant business KPIs of an organization.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

AUGUST 9, 2019

Google is the most popular search engine network across the globe & time & again has kept abreast with the evolving researching habits of the prospects as well as has also assisted the marketers with segment-based targeting of prospects. These days, the prospects with long fostered digital footprints are easier than ever to target.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Valasys

APRIL 3, 2020

What is a B2B eCommerce with example. The data in the CRM allows companies to identify which products the customers within a similar segment have looked at o purchased. Get your Customer segmentation Right. This helps in audience segmentation and in identifying the unique attributes of each segment.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Valasys

JULY 15, 2019

The modern digitized B2B businesses rely on hyper-targeted campaigns which are based on the research derived from the omnichannel data of prospects, including their demographic, technographic, firmographic, psychographic, “fit-data” as well as data from their past researching behaviors & buying habits.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

Valasys

SEPTEMBER 20, 2019

Oftentimes, targeting is helpful only segmentation of persona has been properly done. In an era of omnichannel marketing & Internet of Things (IoT) marketers have an ample amount of data for the creation of viral digital content. Strike the Emotional Cord : There is a strong co-relation between emotions & social sharing.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40