Webbiquity

APRIL 4, 2019

A major, tectonic shift has occurred in marketing over the last decade. Content-based digital marketing is now mainstream, as more than 91% of B2B marketers have embraced content marketing. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Guest post by Brian Bennett. ImageCreator.

Paid Content 264

Paid Content Advertising Agencies B2B Marketing Marketing AI 264

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. This real-time information enables your virtual prospecting efforts to be timely and relevant.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes.

Conference 117

Conference Tips Work Management Marketing Management 117

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

B2B Digital Marketer

FEBRUARY 15, 2024

Balancing the Art of Trust and Technology in B2B Understanding consumer behavior and driving successful marketing strategies. In this insightful episode, host Jim Rembach sits down with Brandon McKee, CEO of Win Big Media, to explore the intricacies of B2B marketing and how to achieve certainty in this dynamic field.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Only B2B

FEBRUARY 1, 2024

Understanding the benefits of intent data and diving deeper into customer behavior at each step of their journey helps you optimize your marketing strategies. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! But how do you figure out what your consumers want or need?

Intent Data 71

Intent Data Intent Marketing & Strategy Marketing Strategy 71

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. To market or not to market, that is the question.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Martech

NOVEMBER 20, 2023

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Set up demos with these vendors to make relevant comparisons. I am trained with MarTech content.

Enterprise Management 113

Enterprise Management Marketing Management RFI RFP 113

BDB

JANUARY 12, 2024

With some sectors or regions being the exception, hybrid events will be the dominating trend for the next 12 months. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024. This can be a real game-changer for time-poor B2B marketers in the aftermath of an event.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

sagefrog

NOVEMBER 14, 2023

Many industries are marked by rapid technological advancements, changing regulations, and increased competition and standing out in a crowded market has never been more challenging—or critical. The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Content4Demand

OCTOBER 23, 2018

B2B marketing consultant, speaker and author Pam Didner sat down with our own Alicia Esposito this week for a sneak peek at her soon-to-be released book, Effective Sales Enablement: Achieve Sales Growth Through Collaborative Sales and Marketing. It’s a book written for marketers by a marketer.

Effectiveness 49

Effectiveness Marketing AI Ideal Customer Profiles Paid Search Agency 49

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. You can embed specific UGG galleries relevant to the past purchase behavior of your customers. Show off satisfied customers in personalized email campaigns.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Lead Forensics

NOVEMBER 21, 2023

Energy and Utilities: A significant push towards renewable energy sources is expected, potentially disrupting traditional energy markets. B2B companies can look forward to: New Markets: Sustainable products and services will open new markets. Opportunities for B2B Companies With challenges come opportunities.

Paid Search Agency 52

Paid Search Agency Companies B2B Work Management 52

SpotMe Blog

JULY 28, 2023

Selecting the right in-person event platform to manage your onsite events is critical to their success. Especially because 95% of marketers believe that in-person events help achieve business goals (American-based event technology company). That’s where an in-person event platform comes in.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Rev

JANUARY 11, 2023

When most B2B companies set out to find new customers and increase sales, they rely on an outdated ideal customer profile, use one-size-fits-all marketing tactics and hope for the best. What if you could focus your marketing efforts and target potential customers with the highest likelihood of buying from you? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Terminus

OCTOBER 5, 2021

It can mean a lot of different things to a lot of different people in the marketing world. Especially when you consider all of the digital noise us marketers have to complete with today. They coupled it with an engaging design that includes strong typography, relevant photography, and some unique design elements in the background.

Account Based Marketing 42

Account Based Marketing ABM Campaigns Webinar Metrics 42

Rev

APRIL 8, 2020

Five new realities redefine marketing starting now: The most obvious first: Events disappear in 2020 and then return slowly; forcing marketers to find new ways to generate leads. We are seeing a mass movement away from events towards content marketing as businesses scramble to fill pipelines.

Planning 124

Planning Work Management Marketing Plans Ideal Customer Profiles 124

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

SpotMe Blog

JUNE 28, 2023

You’ve tried social media, content marketing, and networking. But have you tried webinar marketing? Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. What is webinar marketing? Wide reach. Nurture leads.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Single Grain

NOVEMBER 10, 2020

Pop quiz: Which is more important, the in-store customer experience or your digital marketing efforts? That’s where “phygital” marketing comes in: Physical + digital = phygital. That’s where “phygital” marketing comes in: Physical + digital = phygital. Book My Free Marketing Consultation . What Is Phygital Marketing?

Marketing AI 98

Marketing AI Work Management Marketing Management Paid Search Agency 98

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. The event will focus on how AI, predictive analytics and lead management can be a powerful combination for co-customers of the two companies.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Ad Building 51

Single Grain

SEPTEMBER 26, 2023

Coca-Cola, the beverage giant that almost every person on the planet recognizes, has an arsenal of marketing strategies that have stood the test of time. Let’s take a look at the ways the Coca-Cola marketing strategy has shifted, and how that sidesteps culture wars, embraces AI and leans into event marketing.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 52

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. The webinar focused on how AI, predictive analytics and lead management is a powerful combination for co-customers of the two companies.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

LeanData

FEBRUARY 21, 2017

Sales and marketing professionals are increasingly frustrated that much of the software technology flooding the marketplace is not designed to integrate with other solutions and workflows. The webinar focused on how AI, predictive analytics and lead management is a powerful combination for co-customers of the two companies.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Ad Building 40

SpotMe Blog

SEPTEMBER 1, 2022

Within a virtual event platform, participants can use the agenda to browse and sign up for event sessions. AI – Artificial Intelligence. Artificial Intelligence (AI) refers to computer systems that simulate human intelligence. Event planning terms: B. Contingency plan.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

SpotMe Blog

MAY 4, 2021

Tracks include API, AI and machine learning, Javascript, DevOps, and many more. Influencer Marketing Conference. Influencer Marketing World. Influencers have quite an impact on consumers today, and businesses eager to tap into this trend can learn valuable insights at the Influencer Marketing Conference. March 25-26.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Martech

OCTOBER 7, 2022

Speak to your marketing peers to find out who is using which DEP and why. The most effective RFPs only request relevant information and provide ample information about your brand and its DEP needs. Set up demos with those vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons.

Marketing Automation Services 92

Marketing Automation Services Enterprise Management Work Management Marketing Management 92

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Sage Marketing

OCTOBER 18, 2023

One of the most critical aspects of building a successful startup is crafting effective marketing strategies that can help you gain visibility, attract customers, and drive growth. Without marketing no one will know about the innovative solution you invented, and no one will know its benefits and capabilities.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Brandpoint

JUNE 7, 2018

By now, 91 percent of B2B companies use some form of content marketing and a full 56 percent consider themselves “very committed,” according to the Content Marketing Institute. Digital marketing. ” View all Summit events from Innovation Enterprise here. Host: Access Intelligence. eMetrics Summit.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Get My Free Lead Generation Marketing Plan . In fact, according to Gartner, only 44% of marketing leads pass through sales as a potential good fit. 3) Improved Marketing Tactics.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Valasys

NOVEMBER 5, 2018

Finding the right target to sell to is as important as actually selling to them and due to this it is important that lead generation becomes a vital part of your digital marketing strategy. The landing page has the sole purpose of converting website visitors or to collect information which will then be used for marketing and sales purposes.

Lead Generation 53

Lead Generation Paid Content Lead Scoring Lead Ranking 53

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

PathFactory

MAY 16, 2022

Despite the increased interest in attending in-person events, there are still folks who prefer virtual events; in those cases a hybrid event is the best option. Whether they’re live, virtual or hybrid events: buyers expect more. With virtual events, we know a lot of the audience is multitasking: Polly.ai

Webinar Metrics 52

Webinar Metrics Conference Marketing Prospects Buyer's Journey 52