Zoominfo

JULY 15, 2019

Think about all the times you’ve struggled to avoid an over-eager shopping mall vendor who tries to force a free energy drink or snack or random knick-knack into your hands. While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products.

Activities 246

Activities Brand Identity Branding Sample 246

Webbiquity

SEPTEMBER 12, 2023

While “Serendipity is a highly regarded attribute of face-to-face events,” (see quote source below), pre-scheduled meetings are increasingly popular with vendors that see the value in guaranteeing they will make relevant connections. ” Align event length with event type.

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

SpotMe Blog

JULY 25, 2021

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Activity feeds.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

SEPTEMBER 29, 2020

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

Marketing Automation Services 137

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 137

Zoominfo

OCTOBER 5, 2021

As mentioned, GTM strategies serve a multitude of purposes for any company goal including: New Products or Services: The aforementioned playbook an organization develops for introducing new or expanded feature sets to its existing target market. New Markets: A GTM plan for testing known and unknown untapped markets.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

markempa

NOVEMBER 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Sword and the Script | B2B

JUNE 8, 2021

That reflects findings from some of the email marketing benchmarks published by email software vendors. That percentage is slightly lower for larger events – those with 100 or more attendees – at 46% conversion. ON24 found, “roughly 66% of all live webinars in 2020 featured some type of video – 28-points higher than in 2019.”.

Top of Funnel 61

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 61

Valasys

APRIL 17, 2019

Even though there are countless tactics and strategies that are available to the modern B2B marketer, event marketing remains the tried-and-true solution for B2B companies. But what differentiates B2B event marketing from B2C? In contrast, B2B event marketing is centered on the relationships between organizations.

Event Marketing 49

Event Marketing B2B Marketing Planning Trade Show 49

SpotMe Blog

JUNE 2, 2021

Check out The B2B Marketers Cliff Notes to B2B Demand Generation . Events and B2B Lead Generation: 4 Reasons Why It Works. Networking and lead generation are the primary reasons business events, such as conventions, trade shows, and product demonstrations exist. . You can’t track what you don’t measure.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

Martech

SEPTEMBER 21, 2021

The platforms also typically provide centralized marketing databases and a basic level of reporting on web traffic, visitor behavior and campaign results. Combined, the core features offered by most marketing automation platforms profiled in this report include: Email marketing and landing page development; Lead management (i.e.,

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Lead Liaison

APRIL 8, 2019

B2B companies are spending more money on events as they recognize the impact that trade shows and other corporate events have on their top line. In fact, spend is on the rise as experts estimate 22% of a B2B company’s marketing budget is spent on events. When we rolled out GoExhibit!, What happens next?

Lead Liaison 11

Lead Liaison Marketing Management Marketing Automation Services Leadlander 11

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Webbiquity

SEPTEMBER 25, 2018

It’s not surprising, as blogs are the core element in content marketing. Whatever types of content you’re producing—white papers, ebooks, infographics, videos, research reports—all of these can be featured in or promoted through a blog post. Four Lead Generation Tactics Marketers Disagree About.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

SpotMe Blog

SEPTEMBER 1, 2022

Event planning terms: B. You hold a B2B (business to business) event when you’re putting on an event with the aim of marketing to other businesses. For example, a trade show is a B2B event. You hold a B2C (business to consumer) event when your event caters to your business’ customers.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Webbiquity

APRIL 23, 2019

G2Planet is an enterprise software company that helps large corporations manage and optimize the performance of their event marketing discipline. But it also helps companies to take their brand activations up a notch, to create events that have a greater impact on brand awareness and image. Mark Granovsky: Personal experience.

Enterprise Management 171

Enterprise Management Work Management Marketing Management Marketing Automation Services 171

Zoominfo

FEBRUARY 21, 2018

That’s why trade shows and industry events are so valuable to B2B marketers. But as you likely know – attending trade shows costs time and money. of their total marketing budget to events and exhibiting ( source ). Today we give you six ways to boost your trade show ROI.

Trade Show 173

Trade Show ROI Planning Marketing Budget Creation 173

Lead Liaison

MARCH 1, 2019

™ made its trade show debut at EXHIBITORLIVE in Las Vegas this week. The event lead capture & management solution has been sweeping the industry since its release in late 2017. Conference attendees were highly attracted to the revolutionary solution for event lead capture. “The ™ features, click here.

Lead Liaison 48

Lead Liaison Lead Capture Lead Scoring Lead Ranking 48

SpotMe Blog

MAY 4, 2021

While there are a variety of virtual events, virtual conferences include many elements of traditional conferences, and sometimes other types of virtual events. In addition to conferences, other virtual event types include: Webinars. Trade shows. Feature sponsor-provided speakers, keynotes, or workshops.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Heinz Marketing

OCTOBER 29, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We’ve featured an impressive list of guests and will continue to do so with awesome content going forward. We regularly are featuring, yes, Paul? But that’s just step one.

Top of Funnel 68

Top of Funnel Work Management Enterprise Management Conference 68

Webbiquity

DECEMBER 19, 2017

Storytelling: Brands will place more emphasis on storytelling and less on product features in order to connect with prospective buyers at an emotional level, said three B2B pros. Paid Influencer Marketing: Four influencers believe there will be more of this done in 2018. ” — B2B Marketing Trends for 2018 , KEO Marketing.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Hubspot

APRIL 19, 2017

How to Plan a Virtual Event. There are dozens of rooms, booths with vendors trying to sell you their product, and a lot of people walking around. You might run into some very influential leaders in your industry, and you expect to see people on stage sometime during the event. What is a virtual conference? Imagine a conference.

Conference 72

Conference Lead Generation Work Management Marketing Management 72

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

The vendor boasts users among ninety-nine percent of the Fortune 500, and that their customers include Google, GE, NBC Universal, and Johnson & Johnson. At present, the vendor states that more than 70,000 users at customers including Google, Atlassian, Uber, and Capital One leverage Groove. LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92