KoMarketing Associates

DECEMBER 9, 2014

60% of marketers create at least one piece of content each week ( eMarketer ). The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. The blank page must be conquered.”.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Content Standard

JUNE 19, 2015

These findings reiterate the need for brands to shift gears and invest resources in digital (and specifically mobile) marketing. But while companies are turning to mobile now more than ever, it still appears their investments aren’t keeping pace with consumer trends. billion in 2015. The Video Conundrum.

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

Adobe Experience Cloud Blog

AUGUST 19, 2016

Read on for some of the hottest topics and trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. While it’s not a new concept, one of the hottest trends in B2B marketing this year is account-based marketing (ABM). This all comes down to the math and two key stats. Get scrappy!

Lead Ranking 48

Lead Ranking B2B Marketing Account Based Marketing B2B Thought Leadership 48

Hubspot

NOVEMBER 11, 2011

Ever needed a compelling, reliable stat to help make a point, round out a blog post, or make your ebook even more data-driven? Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! We've found some pretty awesome marketing stats you can use, for starters. Pretty handy, huh?

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Marketing Insider Group

FEBRUARY 17, 2021

As of 2021, eMarketer estimates worldwide digital ad spending sits at $389.29 Goggle admits it right away (although I’m not sure who’s behind this embedded instant stat): Search Engine Journal tells us each brand should expect “fraudulent” clicks to consume 20% of all paid ad clicks—in other words, bots. billion by 2024.

Paid Content 363

Paid Content Paid Search Agency Ads Banner Ads 363

Webbiquity

FEBRUARY 2, 2011

Jeff Bullas shares several interesting content marketing stats from recent research, such as: content now accounts for 33% of marketing budgets on average, up from 11% just a couple of years ago. 2011 Trends: Content Marketing Is Critical by eMarketer. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

OCTOBER 16, 2012

What will likely be the hot trends in social media over the next couple of years? The recent 72 Fascinating Social Media Stats post on JeffBullas.com was one of my post popular guest posts ever, so here is an entirely new set of social media stats, facts and research findings. Social Media Stats and Demographics.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

DECEMBER 1, 2015

Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics. Find these and more actionable takeaways in this collection of three dozen social media marketing stats and facts. Stats and Facts About Social Media Strategy and Tactics. eMarketer ). eMarketer ).

Social Media 100

Social Media Stats Media Emarketing 100

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! But I have a secret: I get a kick out of traffic stats.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Marketing Insider Group

JUNE 14, 2012

I use email alerts from RSS feeds, Twitter lists and a few key websites I visit every day to make sure I can stay on top of the latest trends and news in business and marketing. Adobe’s CMO.com (@ CMO_com ) – covering marketing and digital trends for marketing leaders.

Curation 100

Curation Resources Emarketing RSS 100

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. I don’t believe deception was the original intention, but I do think this type of stat speaks to the way marketers hunt for any information that makes them look good without properly vetting it first. You should also turn to my go-to site for reliable marketing analysis: eMarketer.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Adobe Experience Cloud Blog

AUGUST 4, 2017

It can be easy to think you need to be everywhere in order to build a social community, but the truth is, valuable time and resources are lost when you aren’t thoughtful and strategic about when and where you’ll maintain a social presence. Here are some stats to consider as you vet social media channels for your organization/brand: Facebook.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Marketing Insider Group

JUNE 8, 2015

I listed my top two resources (CMI and MarketingProfs) in order, but I ask that you don’t read too much into the order after that. If you pick one resource, this is the one. Hubspot (@ Hubspot ) – The top resource for inbound marketers. Digiday (@ Digiday ) covers the latest trends in digital marketing.

Content Marketing 100

Content Marketing Paid Search Agency Planning Emarketing 100

Vidyard

DECEMBER 17, 2020

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Get the latest benchmarks and trends for virtual selling. Get the Report.

Statistics 157

Statistics Video Marketing Planning Business 157

Porch Group Media

JANUARY 19, 2021

However, other top challenges included: Staffing/resource constraints (40%) Email deliverability (37%) Lack of tools to personalize or optimize email (31%) Poor email performance (24%). Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. by eMarketer. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

KoMarketing Associates

SEPTEMBER 7, 2017

According to a study done by eMarketer and referenced in the above Hootsuite article, 39 percent of B2B professionals found that social selling reduced contact research time, 33 percent found that it increased the number of incoming leads, and 31 percent found that it leads to deeper relationships with clients.

Social Marketing 151

Social Marketing B2B Marketing B2B Skype 151

SnapApp

DECEMBER 5, 2016

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017. Stratabeat.

Paid Content 48

Paid Content Stats Marketing Budget Marketing Strategy 48

RebelMouse

OCTOBER 23, 2018

report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81 Chart from eMarketer. With such impressive stats — 55 minutes per day using one app! Still, recent data indicates that video ad revenue now accounts for 25% of all digital advertising in the United States.

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Outbrain

DECEMBER 30, 2019

Let’s examine some of the top video advertising trends and what you need to know about using this medium. Stats like those indicate marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. Digital Video Advertising Trends. Learn about four relevant trends to watch.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Webbiquity

JULY 26, 2010

Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). What Works ( Vendor Government PR Trends Spending Release ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Should You Use Foursquare for Your Business?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 2, 2017

Bookmark this blog post to have ideas handy for where to go when you need a stat to support your claim, or if you’re looking for great sources to learn about forthcoming trends in the marketing world. The Pew Research Center conducts nonpartisan surveys and research on trends and habits among internet and technology consumers.

Paid Content 28

Paid Content Research Paid Search Agency Advertising Agencies 28

B2B Marketing Zone Posts

APRIL 5, 2010

What are the latest trends in search? B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. 12 Mobile Marketing Stats You Need to Know - Junta 42 , March 31, 2010 Some interesting mobile marketing stats. 12 Mobile Marketing Stats You Need to Know , March 31, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. J-P De Clerck passes along some fascinating stats from a McKinsey study on social technologies, including: • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video. • ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 5, 2013

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. eMarketer ). e-Strategy Trends ).

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. Web trend map. Stats (20). Audience (103).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126