102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
Webbiquity
JANUARY 2, 2013
eMarketer ). eMarketer ). eMarketer ). eMarketer ). Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing.
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