Industrial Marketing Today

APRIL 30, 2010

She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Ardath is the author of eMarketing Strategies for the Complex Sale.

Planning 60

Planning B2B Marketing Emarketing B2B 60

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ).

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Adobe Experience Cloud Blog

AUGUST 4, 2017

The social landscape is changing quickly and in order to win, social marketers need to listen and engage where their audience is, rather than expecting audiences to come to them. The challenge is, there are more social channels than ever before. LinkedIn has 106 million monthly active users. adults) use LinkedIn LinkedIn.

Social Networks 134

Social Networks Stats Brand Identity Branding 134

Vidyard

DECEMBER 17, 2020

Social Media Video Statistics 3.1 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 of internet users ( eMarketer, 2019 ). The most common types of B2B videos are webinars, demos, and social media videos ( Demand Metric & Vidyard, 2020 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Industrial Marketing Today

SEPTEMBER 3, 2010

While conversion may be the ultimate goal, building trust, increasing awareness, improving the company’s reputation, expertise and credibility and encouraging social sharing are all worthy content marketing goals too. and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

FEBRUARY 5, 2024

LinkedIn) An ABM strategy can boost marketing revenue by 208%. LinkedIn) 72% of consumers who conducted a local search visited a business within 5 miles. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

OCTOBER 16, 2012

Social media accounts for only 16% of customer engagement today, but is expected to increase to 57%—the second-most used channel, behind only face to face interaction—within five years. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S eMarketer ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JULY 19, 2012

Alright, I think marketers have jumped on the social media gravy train. eMarketer reported on a study from the Association of National Advertisers showing the growth of social media adoption by US marketers since 2007. Then visit the following social media sites to determine if your competitors have a presence: Facebook.

Social Media 28

Social Media Media Analysis Network Marketing 28

Hubspot

AUGUST 20, 2019

of Baby Boomers are active social media users. Emarketer ). 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year. eMarketer ).

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Vidyard

MARCH 23, 2021

Social Media Video Statistics 3.1 LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Webbiquity

DECEMBER 1, 2015

As consumer and business buyer use of social media has matured and become more sophisticated, their expectations of brands in social media have evolved as well. And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today.

Social Media 100

Social Media Stats Media Emarketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Key channels that target older online users are Facebook and YouTube. People use YouTube primarily for solutions, entertainment, and learning new things. hours per day on their mobile devices.” ( Emarketer ).

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JANUARY 19, 2011

But fundamentally, 1) there are now far more online venues than just your website or blog where you and/or your company be found (social media pages and profiles, articles, videos, etc.), Social Media Affecting BtoB Buying Behavior by The Proactive Report. Social referrals: How to attract this vital currency by iMedia Connection.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

SnapApp

DECEMBER 4, 2017

The top three content marketing tactics are blogging (65%), social media (64%), and case studies (64%) - LinkedIn Technology Marketing Community. . . Takeaway : Social media marketing continues to help content marketers extend the reach and shareability of their content and campaigns, and this will continue next year. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Share this on Bebo.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. They started as social networks meant for people to talk to people, not companies to talk to consumers. And why should they be? First, a quick review.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Marketing Insider Group

JANUARY 2, 2015

The Claim: Social media drives customer acquisition. 77% of buyers say they are more likely to buy from a company whose CEO uses social media. Emarketer ). 43% of marketers generated a customer from LinkedIn in 2013. Customers spend more money when they convert from Pinterest than any other social referral.

Content Marketing 100

Content Marketing Banner Ads Paid Search Agency Banners 100

Webbiquity

SEPTEMBER 12, 2011

9 Social Networks Your Business Should Be Using by Likeable Media. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. Social Media and Online Video.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Webbiquity

SEPTEMBER 22, 2015

16 Social Media Tools The Experts Swear By by Social Fresh. Top 28 Social Media Tools to Make Your Job Easier by SlideShare. It offers an easy way to monitor social interactions and act on them quickly. You can also search for specified hashtags on several social networking systems, including Google+ and Vine.”

Social Media 100

Social Media Tools Media Enterprise Management 100

Online Marketing Institute

NOVEMBER 2, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. But which networks are most effective for spreading the content produced? How widespread, really, is the use of social media for marketing? Infographic: Social Media ROI Statistics by Digital Buzz.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

APRIL 26, 2012

Can any B2B company make the case that its target audience isn't on LinkedIn? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! And eMarketer predicts there will be 1.43 billion worldwide social media users in 2012.

Social Media 28

Social Media Media Work Management Marketing Management 28

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 by Barbara Ling, Virtual Coach on Brands 50% More Popular than Celebrities in Social Media all of this analysis assumes.

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Webbiquity

NOVEMBER 12, 2013

Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Social media isn’t quite as ubiquitous as it sometimes seems. 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Social Media Today ). Social Media Today ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

AUGUST 5, 2013

The fastest growing segment of social media users is now adults aged 45-54%. 55% of this age group now have a profile on at least one social network. Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. The second-most popular tier includes YouTube, blogging and LinkedIn.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

MAY 10, 2012

Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. LinkedIn for B2B Marketers. That's because it's a social network made specifically for professionals!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? While 28% of U.S.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Hubspot

JULY 17, 2012

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. It's a truly powerful connector.

Social Networks 28

Social Networks Lead Scoring Lead Ranking Business 28

Online Marketing Institute

OCTOBER 31, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Here’s another to add to the list – in the social media listening section check out Viralheat.

Social Media 40

Social Media Paid Content Tools Media 40

Content Marketing Institute

JANUARY 29, 2018

Curate your content in small batches to simultaneously support your daily content and social media efforts. Each day Christopher identifies the top content he finds interesting or useful by checking the top shared content on Twitter and LinkedIn. His audience is B2B, so your focus may vary.). HeidiCohen Click To Tweet.

Curation 111

Curation Examples Content Paid Search Agency 111

Convince & Convert

JUNE 14, 2012

What he said was, we had to stop confusing social media with social media advertising. We’re starting to see a lot more interest being paid to Facebook ads, LinkedIn ads, things of that nature. In fact, I just gave a webinar today for Social Fresh’s Advanced Facebook Advertising virtual summit thing.

Social Media 115

Social Media Work Management Advertising Agencies Paid Search Agency 115

Hubspot

APRIL 27, 2016

As for the age range of their users, eMarketer reported that 45% of all Snapchat users in the U.S. To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. are between the ages of 18 and 24, and comScore found that 60% of U.S.

Brand Identity 28

Brand Identity Branding Best Practices Social Media 28