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Campaign Power Couple: Combine Email and SMS Marketing

Vision6

So it’s no wonder SMS marketing strategies are a popular way for marketers to connect with customers. But have you ever considered how SMS can actually support your other communication channels, such as email? Email vs SMS Marketing. There are advantages and drawbacks to both email and SMS marketing.

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The Anatomy of a Winning Omnichannel Strategy

Vision6

If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. You might discover that social media ads drive the highest conversion rates, while email campaigns generate the most leads.

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Customer Retention Marketing: Building Loyalty to Grow Your Business

SmartBug Media

We discussed personalized strategies during our recent Klaviyo SmartTake webinar. Watch the Webinar—SmartTake with Klaviyo: Retention Marketing Customer acquisition or customer retention marketing? These can either be delivered via email or SMS; however, Caldwell makes a case for SMS being a better option for these updates.

Loyalty 97
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MarTech’s email marketing experts to follow

Martech

To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. This is who you have to follow if you don’t want your email campaigns getting left behind. Catch up with her latest writings, videos, webinars and more here. Twitter : @JenCapstraw (3.9K

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10 Email Marketing Trend Predictions from the Experts

Litmus

In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Want to learn more predictions—from both the Litmus team and the email community? Data privacy will demand that social media and email cross-pollinate.

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The Ultimate Guide to Direct Response Marketing

QuanticMind

Think back to the last time you registered for a webinar or downloaded an e-book or whitepaper. In other words, you should be driving them to download one e-book, register for one webinar, sign up for one educational program, buy one product. Had you been actively searching for material around its themes? You get the idea.

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14 Email Nurture Strategies for E-Commerce Brands

SmartBug Media

What Is Email Nurturing? Before we jump into the strategies, let’s talk first about what happens when someone subscribes to your email list. Subscribers will receive: Email campaigns, which are planned emails that are usually sent during a holiday or cultural event.