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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

I created my first lead capture page four years ago when I started my business. And I thought I’d created a campaign that would do all that and more. But I’ve learned a lot since my first campaign— and what I know for sure is that I did almost everything wrong. . What’s a Lead Capture Page?

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Email tactics and CTAs for lead generation: Best of the MarTechBot

Martech

Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services. Implement lead capture forms on your website, landing pages, and social media channels to collect email addresses.

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How to Build a B2B Email List that Converts: Proven Strategies and Future Trends

Only B2B

In exchange, ask for their contact information, including email addresses, when they download or access the content. Optimize your website for lead capture: Place prominent and strategically positioned opt-in forms on your website to capture leads.

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Effective lead harvesting methods for business success. 

Valasys

Email Harvesting Strategies: Email continues to reign supreme as a lead generation channel. Businesses harvest email addresses from various sources to cultivate their prospect pool. Website Opt-in Forms: Offer valuable content such as e-books or webinars in exchange for email addresses, building a permission-based list.

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Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments. The tool can help with automating email campaigns and setting important reminders.

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How to Integrate Your Email Marketing Strategy With Your Content Strategy

Mailmunch

How Do Email Marketing and Content Marketing Converge? Content marketing is a broad term for creating and distributing all types of marketing and branding content, such as blogs, videos, webinars, podcasts, ebooks, lead magnets, and so on. Unsure how to integrate your email campaigns with your content strategy ?

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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.