Fri.Mar 29, 2024

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues.

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5 ways to evolve agile for real business results


You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working. Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.

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Online Communities for Customer Retention and Engagement


How online communities, through building dialogue, support and shared learning, are resurfacing as a powerful collaborative tool for customer engagement. Continue reading.

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How To Prepare for the Data Apocalypse

Content Marketing Institute

New IAB research reveals that marketers know about Google’s ending of third-party cookies, yet they’re plagued by inaction and misunderstanding regarding first-party data. Remedying that now will bring long-term success.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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CX Trends: Full Circle Moments at Adobe Summit


CMSWire Contributor Justin Racine, on the ground at Adobe Summit, found three CX trends for brands to create full-circle moments for customers. Continue reading.

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[Case Study] GEO-Lift: Highly-Effective KPI Maximizer

US Data Corporation

A case study showing how the Bladder & Bowel Institute (BBI), utilized GEO-Lift to get a remarkable 76% increase in RSVPs and enjoyed an impressive average ROI of 146% over a 15-month period. The post [Case Study] GEO-Lift: Highly-Effective KPI Maximizer appeared first on US Data Corporation.

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A Step-by-Step E-Commerce CRO Audit Process

SmartBug Media

Achieving more conversions for e-commerce stores is part art, part science. So many factors impact whether or not customers make it to the finish line. If conversions aren’t growing, businesses should evaluate the nuances of their customer journeys. The best way to determine what’s causing friction is an e-commerce CRO audit. Why Does Conversion Rate Optimization Matter?

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How to Price a Product: Pricing Strategies, Models, & Best Practices


Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers , 93% said the price of a product can make or break a sale. In order to succeed, you need a competitive price that will appeal to customers.

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Top Ways to Combine Offline with Online Marketing in 2024

Navigate the Channel

We first started writing and talking with clients about online and offline integration in 2015, or so. It was slow going at first, but B2B companies can be trailblazers once they understand the benefits of a new trend or strategy. Today, we’re still advocates for the practice, as we know how effective the mixtures can be. The trick is to begin with your marketing comfort zone and then start the tweaks.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Mastering Q2 2024: Crafting Your Ultimate Marketing Strategy


As we step into the second quarter of 2024, businesses around the globe are gearing up to refine their marketing strategies, striving to capture attention, engage audiences, and drive growth in an ever-evolving landscape. The beginning of a new quarter presents a prime opportunity to reassess, recalibrate, and rejuvenate your digital marketing efforts.

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Adobe GenStudio: 3 key questions answered


Among a raft of product announcements at the 2024 Adobe Summit, Adobe GenStudio stood out for a number of reasons. The solution will allow users to take content from the planning and workflow stage, through creation and production, to asset management, delivery and performance evaluation. In other words, it’s aimed at being an end-to-end content supply chain that, because it deploys generative AI, can be at the service of business users rather than just creative professionals.