Thu.Mar 15, 2012

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

Last week, I made the case for a new definition of inbound marketing , or as Michael Brenner ( @brennermichael ) called it in the comments, a “call to arms” for inbound marketers.

The Top 5 Reasons People Don’t Do Social

Marketing Insider Group

There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created.

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Trending Sources

B2B Marketing Game Changing Ideas

Great B2B Marketing

Sometimes it is not enough to simply make incremental progress on the small things. There are times when you need a marketing or sales accelerator – something that takes you to an entire new level. Here are six ideas to get you started. Find a new target audience. One of the best ways to reinvigorate a flagging B2B marketing program is to find an entirely new audience for you existing products or services.

Use Lifetime Customer Value to Measure Social Media

Biznology

Image via Wikipedia. When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric. Lifetime customer value is a financial measure based on the long-term relationship and may offer another way to evaluate social media investments.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Collaboration Isn’t Some New Kind of “Kumbaya” – It’s the Key to Revenue Acceleration

Modern B2B Marketing

by Phil Fernandez An oft discussed subject here at Marketo and throughout the broader Revenue Performance Management (RPM) sector is sales and marketing alignment.

Conversion Assists: How to Leverage Your Site's Most Influential Pages

Hubspot

If you've ever played a sport that regarded the 'assist' as an important statistic, you know how valuable it can be. I grew up playing soccer for most of my adolescence, and although I was never the highest scoring player, I was always one of the most regular contributors to making assists.

Rule: Spend 70% of Time on Unassigned Tasks

Puzzle Marketer

Leaders (and our definition of a Puzzle Marketer) have the ability and the marketing know-how to put all of the pieces together and solve any objective. You have many choices of how you can spend your time during the day. You can keep yourself busy with email, you can jump into new projects, you can finish the existing ones, or you can actively pursue the infinite other activities until the day is over.

Content Marketing Tools Series #3 SlideDeck

Ambal's Amusings

Brainshark: Online and Mobile Video Presentation Tool. Normal. 2012-03-15T02:44:00Z. 2012-03-15T02:44:00Z. 10.2625. Clean. Clean. MicrosoftInternetExplorer4. Content Marketing Tools Series #3 SlideDeck. About SlideDeck. It’s not necessary that you have a great content, you present it to people and they readily appreciate it. How you present that content is equally crucial for its success and reach.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

A Content Rules Cheat Sheet

The Effective Marketer

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable.

6 Common Mobile Marketing Mistakes -- and How To Avoid Them

SnapApp

Having mobile is usually better than not having mobile -- unless your mobile message just means you're reaching more people with ineffective advertising. They say half of every marketing dollar is wasted, the trick being identifying which half. You can better spend the working half by avoiding these six common mobile marketing mistakes.? Ignoring Platform Characteristics.

Hello world!

Sales Intelligence View

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging

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Hello world!

Sales Intelligence View

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.