Sun.Mar 22, 2020

Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider

Biznology

Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5%

Curves & Straightaways: Six real-time challenges facing B2B CMOs this week

Heinz Marketing

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment.

CMO 71

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The Most Important Factors That Impact Your Local SEO

Spiralytics

Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

SEO 68

TSG joins the Alfresco Family

Technology Services Group

With the news that TSG has joined the Alfresco family, many of our customers, ECM/CSP analysts and even competitors have been asking why make this change. This post will discuss the thoughts that led to the decision to join Alfresco as well as the opportunities for the future.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Top 10 Inspiring Instagram Profiles to Follow as a Writer

ClearVoice

What inspires you and sparks your creativity? Perhaps exploring new museums around the world or visiting libraries that offer an endless trove of ideas , or maybe it’s traveling to places unknown and seeing things from a different perspective.

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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue.

"Yes, and." by Becca Wyant Offers Sage Advice for Navigating the Creative World

Brandfolder

Photography Courtesy of Becca Wyant *Becca Wyant—a photographer, graphic designer, writer, and brand consultant—gives us a peek inside her creative process. Read the below excerpt from her [Medium piece, "Yes

Busting the Affiliate Marketing Myths

Outbrain

Will I get rich while I sleep? Is affiliate marketing a dying industry? Is it really so easy to become an affiliate marketer? So many myths, so little time to bust them all! Starting now, let’s uncover the truth, and nothing but the truth, about affiliate marketing. How easy is affiliate marketing?