Sun.Mar 22, 2020

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Augmented Reality Marketing Is Becoming Normal: 5 Applications to Consider

Biznology

Augmented reality (AR) adds virtual elements into the real world, helping people have highly immersive and memorable experiences. According to statistics from International Data Corporation (IDC), worldwide spending on AR and virtual reality (VR) will reach $18.8 billion in 2020 , representing a 78.5% increase from the amount forecasted in 2019. Companies can use AR in numerous ways, but depending on it for marketing purposes is becoming common.

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The Most Important Factors That Impact Your Local SEO

Spiralytics

Setting up your brand’s digital presence has numerous advantages, but only when done right. Whether or not you have a physical store, attracting your target market is a growing challenge, especially when you’re a local business competing against many new and well-standing brands.

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20 Ways to Speed Up Your Website and Improve Conversion in 2020

The Daily Egg

Think that speeding up your website isn’t important? Think again. A one-second delay in page load time yields: 11% fewer page views 16% decrease in customer satisfaction 7% loss in conversions A few extra seconds could have a huge impact on your ability to engage visitors and make sales. This means that having a fast site […]. The post 20 Ways to Speed Up Your Website and Improve Conversion in 2020 appeared first on The Daily Egg.

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Inbound Vs Outbound Marketing Channels

Martech Advisor

Inbound Vs Outbound marketing channels differ in their approach and goals. While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. In this article, we will discuss both inbound and outbound marketing, as well as their key channels, which are the core line of distinction.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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20 Example Travel Websites That Will Get You Moving

The Daily Egg

Pack your bags. We’re going on vacation! That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And while photos can do a lot of the work in inspiring visitors, a travel site can’t accomplish its purpose without great web design. Web […]. The post 20 Example Travel Websites That Will Get You Moving appeared first on The Daily Egg.

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Curves & Straightaways: Six real-time challenges facing B2B CMOs this week

Heinz Marketing

Between numerous 1:1 calls, two virtual CMO breakfasts and our new Friday morning CMO Coffee Talk series, I heard countless B2B marketing leaders share and work through, in real time, their late Q1 challenges and pivots heading into the headwinds of this spring’s business and selling environment. What I did NOT hear was panic. Concern, sure, but also a quiet confidence that we’ll get through this, that we’ll be able to work together to find the right path and strategy to the other side.

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"Yes, and." by Becca Wyant Offers Sage Advice for Navigating the Creative World

Brandfolder

Photography Courtesy of Becca Wyant *Becca Wyant—a photographer, graphic designer, writer, and brand consultant—gives us a peek inside her creative process.

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Attributing Campaigns to Sales Opportunities in Marketo

FunnelEnvy

I’m writing this because it’s the year 2020 and we’re still having trouble attributing onsite campaigns/testing to Marketo MQLs/Opportunities/Revenue. It is meant primarily for technical practitioners as a quick-start guide, and is so simple you’ll probably be able to get it hooked up today. As a result, this guide is very tactical in nature, with the end goal of helping you answer the question ‘What impact is my onsite campaigns/tests having on revenue?

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Busting the Affiliate Marketing Myths

Outbrain

Will I get rich while I sleep? Is affiliate marketing a dying industry? Is it really so easy to become an affiliate marketer? So many myths, so little time to bust them all! Starting now, let’s uncover the truth, and nothing but the truth, about affiliate marketing. How easy is affiliate marketing? Myth : Anyone can be an affiliate marketer. Reality : Anyone can be an affiliate marketer, but not everyone will succeed.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.