Fri.Oct 20, 2017

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Is it better to in-source or outsource sales lead generation?

ViewPoint

This is the second of a 2-part series that borrows Miller Lite’s super successful Tastes Great, Less Filling campaign theme to make a point about sales lead generation. Just as the beer pleases two constituencies (those who want their beer to be both full bodied and light), the outsourced approach to lead generation, qualification and nurturing pleases two kinds of marketing and sales leaders.

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Weekend Reading: “Your Ad Ignored Here” by Tom Fishburne

Marketing Insider Group

For the 145th episode of The Marketing Book Podcast, I interviewed Tom Fishburne, author of Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these milestones in marketing […].

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The 5 Elements of an Effective Digital Marketing Strategy for 2017 and Beyond

Adobe Experience Cloud Blog

A digital marketing strategy is a marketing plan that draws on insights from almost every department within a company to design and implement seamless brand communications across every digital channel. Popular digital marketing channels include the company website, organic search, paid search, social media, and email. But digital technology is evolving at a rapid pace, and taking everything else with it.

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The Secret Digital Marketing Ingredient: Whimsy

Content Standard

When a colleague gushed about her latest shoe obsession, she mentioned the great fit and unique materials. But what really got her excited? The shipping confirmation email. “Isn’t it cool?” she said, her phone flashing an image of an animated, anthropomorphic sheep. “I’ve never seen a company care about a shipping email!

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why You Should Always be Using the Latest Version of WordPress

ATAK Interactive

At ATAK, most of the websites we build incorporate WordPress, and this should be no surprise. WordPress is nearly ubiquitous, powering 28% of all websites. In our work in web development for clients, we’ve worked with WordPress in considerable depth, sifted through many, many themes, and installed countless plugins and security updates. We’ve launched hundreds of websites since 2006, and we’ve learned a lot in the process.

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One Question to Ask When Selecting a B2B Marketing Agency

The Mx Group

Over the last 25 years, I’ve seen companies go through countless scenarios when selecting a B2B marketing agency — from detailed RFPs to chance meetings at networking events. I’ve heard prospective clients ask hundreds of questions on just about every topic, ranging from experience in their market to agency culture. There are many factors involved in finding the right B2B marketing agency, including overall capabilities, experience in your vertical market, chemistry, etc.

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Which Social Media Network Makes Us Feel the Worst? [New Data]

Hubspot

I cannot tell you the number of times I've deactivated Facebook, re-joined, and deactivated again, only to repeat the process. It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia. Everyone was digitally screaming at each other, loathing and lamenting until, come November, I thought to myself, "Enough already.

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What’s the Deal with Nostalgia in Marketing?

Content Standard

Yes, this article’s title is a deliberate Seinfeld reference. Did it hit you in the feels? See, that’s what nostalgia in marketing is about: We grab your attention by reminding you of a bygone era, get you feeling all warm and fuzzy, and hope that makes you more susceptible to buying. No, seriously—it’s a real marketing tactic these days.

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Are Amazon 'Sponsored Products' Ads Worth It?

Hubspot

Say you're in the market for a new pair of headphones or a new guitar tuner. Where would you start your search? Google, right? Not so fast. According to a 2016 survey of 2,000 consumers , 55% of people actually skip Google altogether and start their online shopping searches directly on Amazon. Google still remains the top search tool for B2B purchases and services, but Amazon is steadily overtaking them in the B2C market.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Part 4: B2B Content Marketing

Directive Agency

A common thread for many B2B buyers is the search for knowledge. For every challenge they face, they want information on how to overcome it. For B2B businesses this provides a great opportunity. Not only do you have a product or service that can solve this problem, but you have the knowledge to answer their questions and address their needs before they buy.

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Close the Loop: Align Your Sales and Marketing

Sharpspring

Sales vs. Marketing…the eternal struggle. You know the story: the sales team complains about poor lead quality, and the marketing team blames sales for not properly following up on the leads they’re given. When sales and marketing aren’t working together, you’ll always struggle to meet your conversion goals. And because the internet has transformed the customer journey, sales and marketing must work together to increase revenue.

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Common Pitfalls of ABM Pilots & How to Avoid Them (Part II)

Terminus

A recent study revealed that for every five companies that have attempted an account-based marketing pilot, only two have gone beyond that initial pilot. Given the promise of higher ROI with an ABM approach, why are organizations struggling to find success on their first attempt? We reached out to Lenati , a marketing consulting firm specializing in ABM, to get their experience-based perspective.

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Where to start your B2B video marketing project

Biznology

Business video marketing services are attractive to many businesses today for numerous reasons. Business video marketing helps clearly communicate what the customer wants to know in order to move to the next stage of the sales process. However, getting the most out of any B2B video marketing project should not be a stand alone tactic, but one that should be integrated into your overall marketing and sales process.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Building a Better Content Operation [Infographic]

Kapost

The stats are in: content marketing continues to prove its worth, with 63% of marketers ranking it in their top three most effective marketing strategies. Wondering what other strategies perform. The post Building a Better Content Operation [Infographic] appeared first on Kapost Content Marketing Blog.

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it’s important, as frequently cited research shows that images attract more people to the content and help people retain the content they consume longer. Knowing images are crucial to the success of the post, I focus on the matter even more.