Sun.Mar 28, 2021

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Best Lead Management Software

The Daily Egg

What happens after your marketing efforts generate a lead? It is estimated that 80% of leads generated through marketing are never pursued. And that’s a lot of revenue lost. As sales or business leaders, knowing what to measure and why even before a sale is made is a critical part of the job. With technology […]. The post Best Lead Management Software appeared first on The Daily Egg.

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How to Generate, Manage and Close Top-of-Funnel Leads

seo.co

You can have the best product in the world. It can be the most sophisticated, advanced, sleekest, comfortable, reliable, beautiful gizmo on the planet. But it’s worthless without a steady flow of people who are willing and able to buy it. In other words, you need leads. And you need lots of them…indefinitely. While every business owner and salesperson wants to spend their time talking to people who are ready to swipe their card right now, that’s now how it works.

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Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern

Search Engine Journal

Google's John Mueller says there's no benefit to having an artificially flat URL structure compared to one that shows directory depth. The post Google: No Benefit to An Artificially Flat URL Structure via @MattGSouthern appeared first on Search Engine Journal.

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Brenna’s App of the Week: Goodreads

Heinz Marketing

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. During the past year, I think everyone can say they’ve picked up at least one or two new hobbies or activities to fill their time. I know I have, one of them being reading. I’ve always liked reading but started to read more within the last few years. Pre COVID, a group of my friends started a book club where we’d meet in person once a month to discuss the book.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites via @MattGSouthern

Search Engine Journal

Search Advocate John Mueller stresses that Google is most concerned with expertise, authoritativeness, and trustworthiness (E-A-T) when ranking content that deals with health & finance. The post Google’s John Mueller Stresses Importance of E-A-T For YMYL Websites via @MattGSouthern appeared first on Search Engine Journal.

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What Is Law Firm SEO? via @xandervalencia

Search Engine Journal

Law firms benefit from an optimized site that generates website traffic and attracts new clients online. Learn the fundamentals of Law Firm SEO here. The post What Is Law Firm SEO? via @xandervalencia appeared first on Search Engine Journal.

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McKinsey Touts the Value of Industrial Brands

B2B Marketing Directions

Earlier this year, McKinsey & Company published an article - " The rising value of industrial brands " - that provides important evidence regarding the value of strong brands for industrial companies. This article describes the results of an analysis of more than 5,300 brands of about 900 companies. The McKinsey researchers examined brands in ten major industrial sectors, specifically: Automotive and ancillaries Aviation, aerospace, and defense Electrical components and equipment Electronic

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How to Become an SEO Expert via @MrDannyGoodwin

Search Engine Journal

SEO expertise requires time, commitment, and experience. Do you have the drive to learn? Here are 21 things you need to know. The post How to Become an SEO Expert via @MrDannyGoodwin appeared first on Search Engine Journal.

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Modern boosts leadership team by appointing new Strategy Director

Modern B2B

The post Modern boosts leadership team by appointing new Strategy Director appeared first on Modern | B2B Marketing Agency.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Exploding neutron star proves to get electricity standout belonging to the cosmos

AccuData

Astrophysicists had assumed that if a magnetar ever exploded, it could release one in every of the best bursts of electrical power at any time spotted inside the universe. But until finally now they may do not ever show it. Then one among these uncommon neutron stars flashed inside a close by galaxy. The flare of strength it introduced was honestly immense!

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How To Use Social Proof To Drive More Conversions in 2021

Unbounce

You’ve probably heard this more than a few times on your favorite marketing podcast: “Add some social proof.”. There’s a good reason it’s repeated so often: When you use compelling social proof on your landing pages, you can more than double your conversion rate. You may be wondering, “What the heck is social proof and how can I get in on these juicy conversions?”.

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Exploding neutron star proves to be electrical power standout with the cosmos

AccuData

Astrophysicists experienced believed that if a magnetar ever exploded, it could release amongst the highest bursts of energy at any time experienced within the universe. But till now they may do not ever show it. Then one among these uncommon neutron stars flashed in the close by galaxy. The flare of power it released was seriously gigantic!Magnetars are neutron stars?