Mon.Sep 25, 2017

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

Trending Sources

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

Join Televerde at SD Europe Summit

Televerde

We are just days away from our third SiriusDecisions Summit Europe and we’re excited to be a Platinum sponsor. With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true.

The Content Production Imperative

Kapost

Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

Why Social Customer Service Matters, and How to Do It Right

Modern B2B Marketing

Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

5 of the Coolest Bots of 2017

Hubspot

In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.

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The Importance of B2B Storytelling

Marketing Insider Group

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

Salesforce Report: The Best B2B Marketing Teams are Already Using AI

EverString

Salesforce’s. The post Salesforce Report: The Best B2B Marketing Teams are Already Using AI appeared first on EverString. Marketing AI marketing Salesforce

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Marketers Struggle to Assess Their Cross-Channel Strategies

KoMarketing Associates

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there.

How the Rise of Data is Propelling ABM Success

Leadspace

This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.