Mon.Sep 25, 2017

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

The big trends in B2B marketing

The B2B Research Blog

I recently shared a view on the big trends in B2B marketing at the MRS B2B Conference. Well, I shared it, but in truth it wasn’t my view. Nope, it was a far more informed perspective – that of leaders from the UK’s 75 largest B2B marketing agencies who were recently surveyed as part of the B2B Agency Benchmarking Report.

Trending Sources

Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

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Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

The Content Production Imperative

Kapost

Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

The Importance of B2B Storytelling

Marketing Insider Group

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

Join Televerde at SD Europe Summit

Televerde

We are just days away from our third SiriusDecisions Summit Europe and we’re excited to be a Platinum sponsor. With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Why Social Customer Service Matters, and How to Do It Right

Modern B2B Marketing

Have you ever posted a complaint about a brand on a social media channel ? If so, did they respond? I’d wager many of you said yes. And whether or not a response was received, I’m sure, affected your opinion of the brand.

Documentum – What is the business case to replace it?

Technology Services Group

Last week after meeting with some FileNet customers, we posted on the developing a business case to replace FileNet. Some of the feedback we got was that the article could be applied to other ECM tools, particularly from Documentum customers. This post will discuss the development of a business case with both a hard and […]. Alfresco Documentum Open Text OpenMigrate

5 of the Coolest Bots of 2017

Hubspot

In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.

SMS 15

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Marketing Converts

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen!

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

Salesforce Report: The Best B2B Marketing Teams are Already Using AI

EverString

Salesforce’s. The post Salesforce Report: The Best B2B Marketing Teams are Already Using AI appeared first on EverString. Marketing AI marketing Salesforce

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

Lesson for leaders. Publishing’s plight is clear: continuing today’s publishing platform is a recipe for disaster. Tomorrow is not just another day. A global digital transformation is underway. Publishing’s current digital and business models will be obsolete.

Gated vs. Ungated: What Content Marketing Pieces Generate Leads?

BOP Design

This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

By Sue Prigge of CMA's B2B Council. Interview with Maggie Bettinson, Country Manager, Canada, Return Path: hear Maggie talk about small business email marketing strategies at CMA smallbiz , on October 3! I sat down with Maggie Bettinson, Country Manager at Return Path recently.

Marketers Struggle to Assess Their Cross-Channel Strategies

KoMarketing Associates

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels.

2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there.

How the Rise of Data is Propelling ABM Success

Leadspace

This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

B2B 0

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.