Mon.Sep 25, 2017

Machine Learning and AI Marketing Trends to Watch for 2018

Marketing Insider Group

From more sophisticated metrics to a next-generation customer experience, machine learning and artificial intelligence are raising the bar on what marketers can do to enhance customer relationships. While many marketing organizations are still struggling to make the jump from ‘doing digital’ to ‘being digital,’ some are getting ready to make a quantum leap with machine learning and […].

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15 Ways Marketers Can Optimize For Visual Search

ScribbleLive

Google, Bing, Pinterest and eBay have all announced functionality or updates for visual search recently – sure signs the space is heating up and consumers will soon be able to search with images as well as with words and voice.

The Importance of B2B Storytelling

Marketing Insider Group

Telling and listening to stories comes naturally to people across the globe. From ancient to modern times, storytelling has remained a constant throughout the evolution of the human race. Stories in different forms get passed from one generation to another and exist across various channels in multiple iterations. There are simple, linear ones and stories […]. The post The Importance of B2B Storytelling appeared first on Marketing Insider Group. Content Marketing

Utilize Data to Accurately Measure Customer Values & Make the Right Moves

Modern Marketing

Marketers collect data for a variety of variables, attempting to understand their customers. Data about revenue, industry, wallet, interests, adoption, the experience they’re having, the engagement level, and their prospects for growth.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

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Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

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Marketers Struggle to Assess Their Cross-Channel Strategies

KoMarketing Associates

The majority of marketers believe in utilizing a cross-channel and cross-device approach, but research shows they are finding it difficult to assess their efforts. The “Getting Media Right 2017” report from Kantar Millward Brown has found that 21 percent of marketers say a cross-channel approach is the most impactful, and 19 percent reportedly focus on a cross-device strategy. However, 79 percent of marketing agencies say it is “tough” to assess how well they are performing across channels.

Expand your Audience with Oracle Eloqua and WeChat

Modern Marketing

At Oracle Marketing Cloud, we are focused on helping marketers recognize and reach their ideal customers, wherever they are.

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Expand Selling: The Requirement to Prove Realized Value

The ROI Guy

If you are in technology sales, especially with a legacy solution provider, you know the struggle. Over 70% of established technology providers are now facing flat or declining product revenues , this according to the latest research from the Technology Services Industry Association (TSIA).

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Gated vs. Ungated: What Content Marketing Pieces Generate Leads?

BOP Design

This seems to be the age-old question when it comes to content marketing. There are various schools of thought, with some folks on the side that premium content should never be gated* while others believe that all of it should be gated.

17 Speakers That Will Help You Understand Influencer Marketing at #Inbound17 | Traackr

Traackr

Meet the #Inbound17 speakers who are leading online conversations about influencer marketing and generating meaningful engagement with their audience

As Malware Affects Email Marketing Trends, Brands Have a Chance to Re-Envision Their Email ROI

Content Standard

Lately, it seems like the Internet is the least safe place you could spend your time. Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year.

How the Rise of Data is Propelling ABM Success

Leadspace

This article was originally guest-posted on the Marketo Blog , and republished here with permission. We live in a business world that is dominated by data. In fact, data is one of the most valuable commodities today.

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Marketing Converts

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen!

Join Televerde at SD Europe Summit

Televerde

We are just days away from our third SiriusDecisions Summit Europe and we’re excited to be a Platinum sponsor. With countless opportunities to network and build relationships on site, our theme, Human Touch in a Digital World, will prove to be true.

5 of the Coolest Bots of 2017

Hubspot

In case you haven't already heard, bots are the new black. Seriously. The new strategy of providing 1:1, instantaneous assistance to users and customers is proving successful for brands across industries.

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The Content Production Imperative

Kapost

Marketing departments now spend more on technology than on advertising. This idea would be shocking just ten years ago, but, today, it’s our new reality with 33% of marketing budgets. The post The Content Production Imperative appeared first on Kapost Content Marketing Blog. The Future of Content

Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

As you likely know, the European General Data Protection Regulation (GDPR) takes effect May 25. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database. The penalties for non-compliance with GDPR can be severe – in the millions of dollars. Fortunately, there are a few basic steps that B2B marketers can and should make that will get them closer to full compliance.

8 Challenges and 4 Benefits of Having 2+ Marketing Automation Platforms

Marketing Converts

A surprising number of companies in B2B SaaS have two or more marketing automation platforms. In fact, I’ve personally worked with several companies which have more than a dozen marketing automation platforms, and one that’s using seventeen! This can often be traced back to a handful of reasons including mergers and acquisitions, division or country level purchases, outsourced demand generation efforts, and/or the need to do transactional combinations alongside lifecycle nurturing.

5 Questions Small Businesses Should Ask About Their Email Marketing Strategy

Canadian Marketing Association

By Sue Prigge of CMA's B2B Council. Interview with Maggie Bettinson, Country Manager, Canada, Return Path: hear Maggie talk about small business email marketing strategies at CMA smallbiz , on October 3! I sat down with Maggie Bettinson, Country Manager at Return Path recently.

Salesforce Report: The Best B2B Marketing Teams are Already Using AI

EverString

Salesforce’s. The post Salesforce Report: The Best B2B Marketing Teams are Already Using AI appeared first on EverString. Marketing AI marketing Salesforce

All These Mergers. Consumers Are Asking: Will Their Brand Connection Still Be There?

ERDM

Article by Ernan Roman Featured on CustomerThink.com “By combining companies, we believe will be able to…enhance the customer experience, increase customer value and put ourselves in an even stronger position to help shape and lead the next generation of shopping,” So said Mike George , QVC’s president and CEO. But will they? When brands merge are they diluting the brand message and connection with consumers?

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

Documentum – What is the business case to replace it?

Technology Services Group

Last week after meeting with some FileNet customers, we posted on the developing a business case to replace FileNet. Some of the feedback we got was that the article could be applied to other ECM tools, particularly from Documentum customers. This post will discuss the development of a business case with both a hard and […]. Alfresco Documentum Open Text OpenMigrate

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2 Customer Marketing Campaigns to Drive More Revenue with ABM [Templates]

Terminus

Why Account-Based Customer Marketing Matters. Account-based marketing is an incredibly effective way to turn your target accounts into customers, but the benefits don’t end there.