Sun.Jul 21, 2019

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]. The post The Future of Marketing and the Changing Role of the CMO appeared first on Marketing Insider Group. Marketing Strategy

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14 Leading Apps for Growing Your Following on Instagram

Magisto

Have you ever wondered how some people are doing so great with their Instagram? How do their pictures look incredible every time? How do they manage to have a consistent and beautiful feed? How do they automate their scheduling? Well, the answer is they are using a ton of apps to optimize their Instagram content strategy. . In this article, we’ll cover 14 Instagram apps and tools that you can use to get the most out of your account. Some of these Instagram tools are free.

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Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […].

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8 Tips for Winning Freelance Writing Proposals

ClearVoice

Struggling to secure those freelance writing jobs you’ve been applying for? You may need a quick refresher on writing a winning proposal — your gateway to securing those exciting projects you’ve been dying to work on. A winning proposal will provide value to the client, demonstrate a deep understanding of their project and needs, show them how you can be of service, and convince the client they should choose you over your competitors.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Google’s Loon Project and How it Works

Altitude Branding

Pervasive as it may seem, a majority of the world’s population lack access to the Internet. Reason? While few people are connected, about four billion people, as of late 2015 either can’t afford it as it is prohibitively expensive or they live in an area where it doesn’t exist, or they live in places where the coverage is inadequate. .

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Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights

Moz

Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce. Let's demystify Log File Analysis so it's not so intimidating. If you’re interested in the wonderful world of log files and what they can bring to your site audits, this guide is definitely for you. What are Log Files?

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How to Uplevel Your Target Account Selection Process for ABM

Rollworks

As marketers, we’re always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success. But the research shows the work is well worth it. According to TOPO , account-based organizations created a new opportunity for every five accounts they targeted.

The Hidden Costs of Minimalism in Design

Spiralytics

Minimalism has become a staple of design for some time now. Indeed, it’s practically everywhere, from architecture, gadgets, clothing, even as a lifestyle choice. And for good reason. There are many positive things to be said of minimalism, both in terms of the way you lead your life and for design. You waste less, you consume less, and you leave a smaller impact on the environment. On the other hand, design-wise it looks very elegant, classy even.

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6 Email Marketing Trends You Need to Be Aware Of

readwrite

Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. That’s especially true when you consider that estimates indicate there will be more than 4 billion users by 2023. But the only way for email marketing to be effective is to stay on top of the trends. That enables you to actually reach and connect with your audience. Here are six email marketing trends you should pay close attention to. .

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Measuring the Maturity of Marketing Operations

B2B Marketing Directions

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies. The 2019 Marketing Operations Maturity Benchmarking Report was based on a survey of 171 senior executives at B2B companies with 2018 revenues of more than $250 million. Thirty-eight percent of the respondents reported 2018 revenues of more than $1 billion.