Sun.Jul 21, 2019

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

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8 Tips for Winning Freelance Writing Proposals


Struggling to secure those freelance writing jobs you’ve been applying for? You may need a quick refresher on writing a winning proposal — your gateway to securing those exciting projects you’ve been dying to work on.

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Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process.

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14 Leading Apps for Growing Your Following on Instagram


Have you ever wondered how some people are doing so great with their Instagram? How do their pictures look incredible every time? How do they manage to have a consistent and beautiful feed? How do they automate their scheduling?

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Google’s Loon Project and How it Works

Altitude Branding

Pervasive as it may seem, a majority of the world’s population lack access to the Internet. Reason?

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The Hidden Costs of Minimalism in Design


Minimalism has become a staple of design for some time now. Indeed, it’s practically everywhere, from architecture, gadgets, clothing, even as a lifestyle choice. And for good reason. There are many positive things to be said of minimalism, both in terms of the way you lead your life and for design.

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6 Email Marketing Trends You Need to Be Aware Of


Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. That’s especially true when you consider that estimates indicate there will be more than 4 billion users by 2023.

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How to Uplevel Your Target Account Selection Process for ABM


As marketers, we’re always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success.

Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights


Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Measuring the Maturity of Marketing Operations

B2B Marketing Directions

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies.