Sun.Jul 21, 2019

The Future of Marketing and the Changing Role of the CMO

Marketing Insider Group

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years.

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6 Email Marketing Trends You Need to Be Aware Of

readwrite

Email may not get as much love as channels like social media, but it remains perhaps the most important communication tool for marketers. That’s especially true when you consider that estimates indicate there will be more than 4 billion users by 2023.

Trends 105

Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process.

Intent 208

8 Tips for Winning Freelance Writing Proposals

ClearVoice

Struggling to secure those freelance writing jobs you’ve been applying for? You may need a quick refresher on writing a winning proposal — your gateway to securing those exciting projects you’ve been dying to work on.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

14 Leading Apps for Growing Your Following on Instagram

Magisto

Have you ever wondered how some people are doing so great with their Instagram? How do their pictures look incredible every time? How do they manage to have a consistent and beautiful feed? How do they automate their scheduling?

More Trending

The Hidden Costs of Minimalism in Design

Spiralytics

Minimalism has become a staple of design for some time now. Indeed, it’s practically everywhere, from architecture, gadgets, clothing, even as a lifestyle choice. And for good reason. There are many positive things to be said of minimalism, both in terms of the way you lead your life and for design.

Cost 62

How to Uplevel Your Target Account Selection Process for ABM

Rollworks

As marketers, we’re always looking for ways to get campaigns off the ground and start showing results as soon as possible. While launching campaigns quickly may work for more traditional demand-gen tactics, account-based marketing requires a bit more research and groundwork to ensure success.

Spying On Google: 5 Ways to Use Log File Analysis To Reveal Invaluable SEO Insights

Moz

Posted by faisal-anderson Log File Analysis should be a part of every SEO pro’s tool belt, but most SEOs have never conducted one. Which means most SEOs are missing out on unique and invaluable insights that regular crawling tools just can’t produce.

Google’s Loon Project and How it Works

Altitude Branding

Pervasive as it may seem, a majority of the world’s population lack access to the Internet. Reason?

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Measuring the Maturity of Marketing Operations

B2B Marketing Directions

A recent survey conducted by Econsultancy in partnership with Sojourn Solutions provides several valuable insights regarding the state of marketing operations (MOPS) at large and mid-size B2B companies.