Tue.May 01, 2012

Search, Social and Content – The Keys To Inbound Marketing

Marketing Insider Group

If you think SEO is the abbreviation for an airport, then you’re in big trouble. If you think customer-focused marketing is about deciding which segment of customers to SPAM, then you’re in big trouble.

10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

You are creating great content and your website delivers a great experience with a strong conversion rate. Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Not only do you still need to create content to capture leads, nurture prospects and support sales, you need to create sharable and discoverable content also and then patiently wait before you see the return on this new investment.

Trending Sources

The 9 Must-Have Components of Compelling Email Copy

Hubspot

Email marketing has come a long way in just the past few years, but with all the fancy new functionality brands are utilizing, you know what’s kind of funny? A well-written plain text email can perform just as well, if not better, than a highly designed email with tons of bells and whistles.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

by Jennifer Talcott | Tweet this Buyer’s remorse. We’ve all felt it at one point. Sometimes it’s a pair of ill-fitting shoes, in worse cases it’s a fixer-upper that turns into a money pit. Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. I find there is a strong but mistaken belief among industrial companies that somehow their site visitors will interrupt their online activities and pick up the phone to call their sales people.

Tips on what a UK copywriter forgot to tell you

Tomorrow People

Three things your copywriter forgot to tell you. Planning on asking a UK copywriter to create content for your business – or already in conversation with a copywriter about your copy? Here are three things they might have forgotten to tell you: 1. Your content gets lonely without a strategy.

Analyze Twitter Data for Any Search Term [Free Tool]

Hubspot

Over the past few weeks, I've been working -- mostly in secret -- on a sweet new free tool. Well, I'm finally ready to release it this week. It's called TweetCharts , and it's designed to be a simple way for you to quickly and easily obtain Twitter data on any hashtag, username, word, phrase, or URL.

The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 2 of 3)

ViewPoint

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. In this post, we’ll review three critical elements that impact B2B lead generation costs in the complex sale. B2B sale complexity impacts cost-per-lead. The B2B prospect’s buying path, the provider’s offer and other complex sale variables impact cost-per-lead.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Ten Takeaways from BlueGlass LA: The Internet Marketing Experience Part 2

Modern B2B Marketing

by Jason Miller Following up on yesterday’s post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass LA internet marketing conference.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Note: This is a guest post by David Tully. See his bio at the end. The emphasis on creating quality content has increased markedly since Google put the hammer down on many old tried and tested SEO tactics. Below I have listed 10 tips on how you can promote your website through content.

SnapApp Joins HubSpot, VSnap, Wordstream and Others Nominated for MITX Innovation Award

SnapApp

The 2012 MITX Innovation Awards will be held June 12 in Boston, and will honor the most innovative companies and products from?Massachusetts. Massachusetts. ?These These finalists represent some of the best products and companies on the scene today," said MITX?s s President?Debi Debi Kleiman.? "We We hope that everyone passionate about innovation and about making great ideas come to life will join us at the ceremony to celebrate these finalists and take part in this?dynamic dynamic community.?