Biznology
SEPTEMBER 1, 2017
I am often working with companies and individuals on improving their digital marketing skills and I like to remind them that merely upgrading their skills is not sufficient. Your company won’t pay you any more because you are smarter. Instead, they will pay you more only because you are making them more money. No one pays for knowing something. They pay for doing something.
Convince & Convert
SEPTEMBER 1, 2017
Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Think of that time you were in a brainstorming meeting, and your coworker spouted off an idea you shared with him in confidence, as if it were his own.
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Contently
SEPTEMBER 1, 2017
When I came to Contently six months ago, the first thing I noticed was that the world’s most prestigious brands were dealing with an enormous challenge. The data is daunting. Every minute, 215 million pieces of content are created. Less than 35 percent of content ends up being used, due to a variety of reasons. And most importantly, only 5 percent of content gets 90 percent of all digital attention.
Convince & Convert
SEPTEMBER 1, 2017
Do you own your ideas? If you strive to position yourself as a thought leader in your field, this question may inspire anxiety. Because your professional success is judged by your ability to cultivate original ground-breaking content, the fear that you will lose ownership of those ideas is very real. Think of that time you were in a brainstorming meeting, and your coworker spouted off an idea you shared with him in confidence, as if it were his own.
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Kapost
SEPTEMBER 1, 2017
I often feel like the parent that tells you how they walked uphill both ways in the snow to get to school, wanting kids to know how much better they. The post The Case for Fewer Leads: the Future of Demand Generation appeared first on Kapost Content Marketing Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Kapost
SEPTEMBER 1, 2017
When it comes to developing a content strategy, there’s a delicate balance between originality and reinventing the wheel. That’s where content marketing blogs come in. I love to tell people. The post Our Favorite Content Marketing Blogs for Content Strategists appeared first on Kapost Content Marketing Blog.
Hubspot
SEPTEMBER 1, 2017
The last time I made an appearance here on the HubSpot Marketing Blog, I wasn’t shy about my love of experiments. At the same time, I wasn’t shy in my sense that, all too often, they’re conducted for the wrong reasons. We talked about how the purpose of online experiments is to answer questions about how people use your website. But how do you know which questions to ask?
Content Standard
SEPTEMBER 1, 2017
I have a new friend who won’t let me talk over him. To be clear, I don’t want to talk over him, but I’ve found that occasionally, we’re both speaking at once. An awkward experience, indeed. But even more awkward is the realization that I’ve interrupted him, and he wants to finish his thought. Above all, though, I’m most struck by the irony: I’m the number one vocal advocate for the death of interrupt advertising.
Brightedge
SEPTEMBER 1, 2017
Since mid-2015, when Google first announced that mobile search had overtaken desktop in the United States and a few other countries, mobile growth has drawn attention from brands across the board. This announcement occurred around the same time as Google’s announcement of the April 2015 mobile algo change, which rewarded mobile-optimized sites and thereby penalized […].
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Akoonu
SEPTEMBER 1, 2017
The hardest part about crafting a meaningful content voice is accepting that it’s not about you—it’s about your audience. Here’s a process for getting it right.
Terminus
SEPTEMBER 1, 2017
New Aggregate Account Report Provides More Granular Data on Account-Based Advertising Tactics. Measurement is a key component of any successful account-based marketing program. Having the right technology in place to track and measure results by account is critical. Marketing needs to show influence on the account from all the different channels you use in your ABM plays.
Adobe Experience Cloud Blog
SEPTEMBER 1, 2017
Ask a new business owner to tell you about their brand strategy and most will stop at their logo, which means they have none. Small business owners consistently overlook the importance of branding and do so at their peril. This problem even persists across large organizations where the understanding and use of a strong brand can get diluted, distorted or miscommunicated.
Content Standard
SEPTEMBER 1, 2017
We are addicted to our smartphones. More than 40 percent of us look at our phones within five minutes of waking up. Over the course of a day, we’ll check our phones 50 to 80 times. For 30 percent of us, our phone is the last thing we see before going to bed, Deloitte reports. But how much of that time is spent mindlessly scrolling on social media, and how much is spent engaging meaningfully with content?
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Sharpspring
SEPTEMBER 1, 2017
Most of us have never known life without advertising. Around the 1970s, people saw around 500 ads per day. These days, we’re exposed to an estimated 5,000 ads per day. Aside from a cynical customer base, most ads fail because they’re neither creative nor captivating enough. The challenge facing modern marketers is delivering evocative and original adverts to increasingly cautious consumers.
KEO Marketing
SEPTEMBER 1, 2017
What do technology companies care about when it comes to marketing? Like other businesses, they strive to build their brand and generate demand for it. But before they excel with their marketing efforts, they must rise above the noise to make their message stand out. With heavy competition, technology marketers want to differentiate their products and services from the competition successfully.
Marketing Insider Group
SEPTEMBER 1, 2017
For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines. After Donald Trump had been elected U.S. President, but more than a month before he was inaugurated, he took to Twitter about the F-35 fighter program: […]. The post Weekend Reading: “The 4 Billion Dollar Tweet” by Ryan Holmes appeared first on Marketing Insider Group.
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