Sun.Sep 19, 2021

Why You Should Focus Your Marketing on Trust, Not Sales in 2021 - Bigtincan

Scott Baradell

Learn about the many trust signals that build relationships between brands and buyers and then put those first in our campaigns for clients

Trust 201

How to be selected in the B2B buying process

Hennie Lievense

How to be selected in the B2B buying process

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Facebook Has New Ways to Generate Leads & Connect With Customers via @sejournal, @MattGSouthern

Search Engine Journal

Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways. The post Facebook Has New Ways to Generate Leads & Connect With Customers appeared first on Search Engine Journal. Facebook News

How to improve your B2B website design | Sana Commerce

Whitney Koontz

How to improve your B2B website design

Design 132

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Are 301 Redirects a Google Ranking Factor? via @sejournal, @kristileilani

Search Engine Journal

Can 301 redirects affect your Google rankings? Read on to learn whether there's a connection between 301 redirects and improved rankings. The post Are 301 Redirects a Google Ranking Factor? appeared first on Search Engine Journal.

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What Exactly Is E-A-T & Why Does It Matter to Google? via @sejournal, @annaleacrowe

Search Engine Journal

E-A-T is an important guideline marketers need to know and focus on. Find out exactly what E-A-T is and why it matters. The post What Exactly Is E-A-T & Why Does It Matter to Google? appeared first on Search Engine Journal.

5 B2B e-commerce marketing strategies to drive conversions

Barbara Burgues

5 B2B e-commerce marketing strategies to drive conversions

The Future of Workforce Management and Recruiting

Altitude Branding

A few years ago, the job market was tipped in the favor of the employer, so businesses would be the ones with the final say as to who got each position. The situation has changed over time and today, most industries are considered the employee’s playground.

Sheena’s App of the Week: Funnelytics

Heinz Marketing

By Sheena McKinney , Executive Assistant at Heinz Marketing. Whether or not you are visually oriented… you’re going to love Funnelytics for making your data easy to interpret. Do you need? An Intuitive UI (Drag & drop your data sources).

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

What CEO's Really Think of CMO's

B2B Marketing Directions

A recent survey by the Boathouse Group , a marketing agency/consulting firm based in Boston, should serve as a wake-up call for B2B marketing leaders. The 2021 CMO Study was based on a survey of 150 Fortune 3000 CEO's from 13 industries.

CMO 52