Sun.Feb 10, 2019

Optimizing UX Through Copywriting


What was the first thing you did when you got a new phone? You may be loyal Brand X user who changed sides and bought a Brand Y smartphone, or you may have just updated your current device to a new release, but it is highly likely that the first thing you did was explore its features.

Setting TOUGH B2B marketing objectives

TaylorMadeIn KEW

We’re well into the month February of this new year and I’ve (literally) begun to see the light at the end of this dark tunnel of winter. There’s noticeably more daylight as the weeks pass and, though not causal, I’ve been shining a new light on the goals and objectives I’ve set for myself for 2019.

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Off-Page SEO and Multi-Channel Communication: Tips for Businesses of All Sizes


When it comes to building a strong digital presence, optimizing a brand’s website remains only the first step. Customers interact with brands across a number of different platforms. Search engines also look at how a brand and its website are viewed across the web.

Make Employees the Foundation of Your Content Community


We talk a lot about the importance of a content community —that group of in-house writers, freelancers, influencers that makes your content creation process much smoother.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Numbers Are Important But No Less Important Is The Activity Level Of Instagram Followers

Altitude Branding

[link]. Social media marketing success depends not only on the number of followers you have but also how fast the number keeps growing.

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Tips to Select The Right Video Production Company For Your Marketing Requirements

Altitude Branding

As per the present state of affairs, video holds the pinnacle when it comes to communication and marketing strategy.

Can Former Employees Help You Find Job Candidates?


Candidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process ( source ).

Choosing The Perfect Website Designing Company Made Easy in 7 Steps

Altitude Branding

[link]. Your website designing firm should essentially be your partner and have the best interests for your venture at heart. But before making that choice, it is essential that you understand the makings of a good partner.

Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

People Ask Their Most Pressing SEO Questions — Our Experts Answer


Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns.

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Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape


Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there.