Sun.Feb 10, 2019

Optimizing UX Through Copywriting

Spiralytics

What was the first thing you did when you got a new phone? You may be loyal Brand X user who changed sides and bought a Brand Y smartphone, or you may have just updated your current device to a new release, but it is highly likely that the first thing you did was explore its features.

Setting TOUGH B2B marketing objectives

TaylorMadeIn KEW

We’re well into the month February of this new year and I’ve (literally) begun to see the light at the end of this dark tunnel of winter. There’s noticeably more daylight as the weeks pass and, though not causal, I’ve been shining a new light on the goals and objectives I’ve set for myself for 2019.

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Make Employees the Foundation of Your Content Community

nDash

We talk a lot about the importance of a content community —that group of in-house writers, freelancers, influencers that makes your content creation process much smoother.

Numbers Are Important But No Less Important Is The Activity Level Of Instagram Followers

Altitude Branding

[link]. Social media marketing success depends not only on the number of followers you have but also how fast the number keeps growing.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Matt’s App of the Week: FlightView

Heinz Marketing

It’s basically the equivalent to a really good weather app but for travel nerds. Or just those who want more detail about the flight they’re on or the flight they’re tracking. Enter the airline and flight number and FlightView will only see where the flight is on a map, you get up to the minute updates on likely arrival times, arrival gates, connecting flights and more.

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People Ask Their Most Pressing SEO Questions — Our Experts Answer

Moz

Posted by TheMozTeam We teamed up with our friends at Duda , a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns.

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Tips to Select The Right Video Production Company For Your Marketing Requirements

Altitude Branding

As per the present state of affairs, video holds the pinnacle when it comes to communication and marketing strategy.

Can Former Employees Help You Find Job Candidates?

Zoominfo

Candidate sourcing is difficult – and according to recruiters, it’s only become more of a challenge in recent years. In fact, 65% of recruiters claim talent shortage is the biggest difficulty they face in the hiring process ( source ).

Choosing The Perfect Website Designing Company Made Easy in 7 Steps

Altitude Branding

[link]. Your website designing firm should essentially be your partner and have the best interests for your venture at heart. But before making that choice, it is essential that you understand the makings of a good partner.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Moz

Posted by KameronJenkins When your target is constantly moving, how can you keep your clients informed and happy? Raise your hand if you’ve ever struggled to keep up with all the changes in our industry. Go ahead, don’t be shy! Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on. It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there.

Marketers Are Embracing Advanced Marketing Measurement

B2B Marketing Directions

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers.