Hinge Marketing

FEBRUARY 19, 2014

But a great many tech firms aren’t specific or targeted enough in their online lead generation efforts. Research works. Here are five particularly effective techniques for online lead generation : 1. By providing compelling content (video, webinars, live events, blogs, etc.)

Online Lead Generation 48

Online Lead Generation Lead Generation Generation Leads 48

Convince & Convert

APRIL 14, 2015

We recently partnered on a Webinar called “The State of Lead Gen in 2015: 4 Secrets to Boost Your Results” The recorded video of the webinar is right here , and the slides are embedded. I teamed up with my friends at Formstack (a great sponsor of Convince & Convert) to help fix that information gap.

Lead Gen 138

Lead Gen Leads Lead Marketing Qualified Leads 138

Hinge Marketing

JANUARY 5, 2016

Now I’m not saying get rid of your business developers and go strictly online, however, you need to find the right balance for your firm because the AEC firms growing by 20% annually have a healthy mix of online marketing and traditional sales efforts. Your website is at the top of your lead generation strategy’s funnel.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. It helps in developing account-specific insights and in generating specific contacts for those accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Hubspot

MAY 27, 2014

We spend the lion''s share of our days online. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are.

Online Lead Generation 28

Online Lead Generation Lead Generation Lead Scoring Lead Ranking 28

Hinge Marketing

APRIL 20, 2020

Download the 2020 High Growth Study: Accounting & Financial Services Edition. Accounting and Financial Services firms are also lagging behind other professional services when it comes to online lead generation and nurturing. Download the 2020 High Growth Study: Accounting & Financial Services Edition.

Marketing Automation Services 98

Marketing Automation Services Peer-to-peer Service Sales Qualified Leads 98

Hubspot

DECEMBER 1, 2011

Examples of this include "Download Your Ebook Now" and "Register for the Webinar Today." Just Make it Easy: In general, just don't make your visitors jump through all sorts of hoops in order to obtain your offer. There should be no guesswork involved in understanding how visitors can obtain your offer.

Online Lead Generation 28

Online Lead Generation Lead Generation Sales Qualified Leads Generation 28

Hinge Marketing

JULY 16, 2015

So many leads, so little time. Your marketing strategy is generating so many qualified prospects and you can’t keep pace. Or perhaps you’re the eternal skeptic, thinking marketing technology services and generating leads online only happens through herculean efforts? Additional Resources.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Success metrics were dubious, but that didn’t matter so much as long as the department was busy and producing materials. How fast things change.

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Hinge Marketing

AUGUST 14, 2013

For many professional services firms, a digital marketing strategy has become an indispensible part of their marketing toolkit. But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. Digital Marketing Strategy = Higher Growth + Profitability.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Marketing Insider Group

AUGUST 17, 2015

You still need to generate leads from those visitors. There are many moving parts related to online lead generation. Focus on these four areas and your lead generation will have a solid foundation for success. They can seem technical and overwhelming to someone who might be new to it.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Hinge Marketing

JANUARY 22, 2016

The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands. Before we go into how to build a successful lead generation campaign, we need to understand a few basic terms.

Lead Generation 48

Lead Generation Sales Qualified Leads Campaigns Generation 48

Anything Goes Marketing

MAY 12, 2007

Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information. Don't just put the title of the webinar on your landing page with a "Download now!" What does this mean?

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

markempa

JUNE 29, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Hinge Marketing

JUNE 25, 2014

But in the A/E/C space, fewer firms seem to realize that a website can go much farther than that, helping to drive real growth by consistently generating qualified inbound leads. Why invest in a lead generating website? Your bottom line is the most compelling reason to turn your website into a lead generation machine.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

Hinge Marketing

SEPTEMBER 7, 2016

This could be as simple as “Register Here” (for a free webinar, perhaps) or “Download Now” (for a white paper or research report or case study).The By embracing a keyword strategy, you will not only attract the right audience, you will attract the right kind of attention (i.e., traffic) from Google, as well.

Copywriting 48

Copywriting Marketing Websites Effectiveness Tips 48

Anything Goes Marketing

OCTOBER 8, 2007

Moving Beyond Search - Query Strings and email, website, online ads and direct mail You can take the example above and use it for your other marketing channels. This will allow you to track the source if web visitors downloaded a white paper or purchased a product. The same goes for email.

Salesforce.com 100

Salesforce.com Webcast Work Management Bandwidth 100

Optinmonster

DECEMBER 14, 2021

The key to lead generation software is that leads are collected without any ongoing manual work from you. Usually, this is done by offering a freebie (like a coupon, downloadable, or other enticing items) in exchange for an email address. On-Page Lead Generation and Email Marketing.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Hubspot

APRIL 8, 2011

The marketing dollars clients typically set aside for outbound tactics like mass mailings and cold calling were getting scrapped in favor of online activities. Companies were beginning to see that content marketing, social media outreach and online lead generation could yield a high ROI. Connect with HubSpot :

Paid Search Agency 28

Paid Search Agency Advertising Agencies Ad Agencies Online Marketing 28

Online Marketing Institute

JUNE 30, 2009

Q: What advice would you give to a company that needs to increase online lead generation, but doesnt think blogging is right for its industry? I wanted a place to house my embeddable video for blog usage. In conclusion, I see them as being one comprehensive toolbox, not mutually exclusive. A: Rethink.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hinge Marketing

NOVEMBER 22, 2013

This week’s webinar tackled the topic of marketing planning. If you missed it, you can download the recording and slides. For a firm with a limited budget and no marketing personnel that has no current plans for any online lead generation campaigns, what are some bare minimum things that should be done to an outdated website?

Planning 48

Planning Marketing Plans Webinar Metrics SWOT 48

Hinge Marketing

OCTOBER 4, 2013

The missing piece to your content strategy may very well be content promotion, arguably the most important part of the content process. As explained in our recent webinar , Groups are targeted networks of professionals discussing hot industry topics. Notice that the post is based on research conducted by the Hinge team.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Content Marketing 48

LeadSquared

NOVEMBER 15, 2016

Talking specifically about online lead generation , this information is used to contact the prospects with an intent to convert them into buyers. Check out this form header used in a webinar landing page: See how the speaker’s information on the form header attracts attention, while giving credibility to the form.

Lead Generation 52

Lead Generation Design Generation Leads 52

NuSpark Consulting

MARCH 1, 2016

In 2014, Ifbyphone conducted a Marketing Measurement Report that showed social media as one of the top three preferred channels for marketers for mid-to-bottom funnel lead conversion (right up there with email marketing and SEO/PPC—see the chart below). The Missing Link: A Cohesive Social Content Strategy. Don’t Overlook Video!

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Hubspot

SEPTEMBER 1, 2016

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers. Learn what goes into a modern content marketing strategy here. ). However, that’s not to say that all businesses should implement a digital marketing strategy in the same way.

Paid Content 78

Paid Content Planning Paid Search Agency Mobile Advertising 78

Single Grain

JANUARY 15, 2020

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. So how can you avoid experiencing such a loss?

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Online Marketing Institute

MARCH 13, 2011

Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year. It’s scalable, the leads are more qualified and often already partly educated on your offering.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40