Zoominfo

MAY 21, 2020

Refer to Events and Common Interests for Context In the next example, Rich was a contact at one of Josh’s top accounts, and he noticed that Rich had recently tweeted about wanting the Falcons (his favorite NFL team) to trade Matt Ryan, after a few poor performances in the middle part of the season. KARA Sounds good to us!

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

readwrite

JULY 5, 2011

The company behind WiO, WiOffer , is the creation of Andrew Pakula and Matthew Greene, both of whom have experience working in and with major media, tech and digital marketing firms, including DoubleClick, Yahoo and Ogilvy. This experience, Pakula explains, has allowed them to learn a lot about what customers respond to and how.

Paid Search Agency 40

Paid Search Agency Mobile Advertising Ads Doubleclick 40

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It can help Google determine the basics of your company such as its name and phone number as well as more complex information like event, products, recipes, and articles.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

In addition, Google’s marketing platform builds on existing integrations between the Google Analytics 360 Suite and DoubleClick advertiser products. It can help Google determine the basics of your company such as its name and phone number as well as more complex information like event, products, recipes, and articles.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Online Marketing Institute

NOVEMBER 16, 2012

SES Events. Live Events. Sponsored by Doubleclick. UPCOMING EVENTS. ); //. Marketing News & Expert Advice. ClickZ Awards. ClickZ.asia. ClickZ Academy. Search Engine Watch. Topics Stats & Tools Training & Education Jobs White Papers. Subscribe to Newsletters. iPhone App. SEO Paid Search Search Marketing.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. Here’s the list of events , such as “Click” or “6-Second Video View,” that qualify for engagement. App Activity : Target users who have completed certain events in your app.

Paid Search Agency 133

Paid Search Agency Ads Top of Funnel Campaigns 133

Hubspot

JULY 10, 2019

DoubleClick Ad Tracking. If you've ever noticed an ad for a product you viewed weeks ago following you around on the internet, it's likely the result of DoubleClick ad tracking. Google offers advertisers a number of different ad tracking options when they create campaigns on the platform -- most of which rely on the use of cookies.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Content Standard

MAY 22, 2016

Advertisers were quick to realize that by rooting their spots in current events they’d connect with their audiences at emotional levels. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. Meaning the average person clicks on 1.7

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

KoMarketing Associates

DECEMBER 20, 2018

Google AdWords became Googles Ads, while DoubleClick and Google Analytics 360 became a single brand called Google Marketing Platform. This report was also useful to determine if the tendencies I was identifying in my accounts were being experienced by other advertisers. Google gave a lot to talk about during 2018.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

Inbox Insight

DECEMBER 18, 2018

DoubleClick – a Google marketing platform that combines advertising and analytics. 2nd Party Data – data sets that Google have modelled with the DoubleClick environment based on an advertiser’s 1st party data. Open Exchange Buy – an auction model with a variable CPM across all the sites available within the Ad Exchange space.

Cost per Acquisition 54

Cost per Acquisition Advertising Agencies Cost Per Thousand Cost Per Click 54

Content Standard

MAY 22, 2016

Advertisers were quick to realize that by rooting their spots in current events they’d connect with their audiences at emotional levels. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 Content marketers just followed their lead. Meaning the average person clicks on 1.7

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Single Grain

MARCH 16, 2020

We know that about 82% of Millennials regularly take part in festivals, concerts, events and different kinds of outdoor activities. If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. As advertising trends evolve, we marketers have become much smarter.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Hubspot

FEBRUARY 27, 2020

Life Events. Life Events is relatively new and allows you to target viewers based on key milestones in a person's life, including graduation, marriage, first home purchase, and so on. All of these major life events can be related to purchasing decisions. Video Re-marketing.

Youtube 94

Youtube Cost per Acquisition Advertisements Advertising 94

QuanticMind

NOVEMBER 27, 2019

It integrates with Google Analytics, Google Ads, and DoubleClick Search. You can assign whatever attribution model you want to your conversion events, as well as compare different models. Attribution 360 was originally an enterprise-level offering, but now a simplified version is available for everyone.

Marketing Attribution 52

Marketing Attribution Enterprise Management Top of Funnel Work Management 52

Hubspot

JULY 4, 2017

In the meantime, we recommend checking out Google’s criteria for what constitutes a “bad ad” on its DoubleClick blog. 1) Event search results. On the Google app and mobile web only , search queries like “events near me” now yield a specialized results page with a calendar of all local happenings.

Google 78

Google Doubleclick Display Mobile Marketing 78

Buzz Marketing for Technology

JULY 24, 2008

While the statistics do show that some small percentage of the audience (I recall something under 15%) said it was their first opera experience, this opera experience was by no means a "starter" event for most attendees.  The biggest takeaway for me is the same one I've been seeing for years.  Comments (0). |.

Case Studies 100

Case Studies Emarketing Advertising Agencies Conference 100