SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Make your marketing budget go further.

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. 2017 - Sept. So, that’s exactly what we did. So, that’s exactly what we did.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Marketing Insider Group

JANUARY 31, 2022

In today’s crowded and increasingly digital marketing landscape, you need a strong content strategy in order to reach your audience. It is different from content marketing, which is the execution of your strategy. Content strategy vs. content marketing. Let’s get started! Quick Takeaways. Image Source.

Top of Funnel 290

Top of Funnel Examples Marketing & Strategy Paid Search Agency 290

Online Marketing Institute

MAY 18, 2010

When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. When assessing B2B client resources for optimization, most marketers focus on web pages and increasingly, digital assets and social media content. How many off site?

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

SnapApp

AUGUST 31, 2017

Though this shift might seem minor, it greatly impacts how marketing teams operate, sales teams engage, and how purchase decisions are ultimately made. . For B2B marketing and sales teams to continue finding success, they must be able to identify, acknowledge, and respond to the generational differences of today’s new buying committees. .

Sales Management 112

Sales Management Paid Content Buy Top of Funnel 112

Brandpoint

APRIL 20, 2023

The best marketing strategy for OEMs to attract and engage customers is through an inbound marketing approach. Marketing for long-term engagement: Why it’s essential for OEMs For OEMs, building strong, long-lasting relationships with customers is key to success. What do you need to build an OEM marketing strategy?

Paid Search Agency 62

Paid Search Agency Enterprise Management Marketing Strategy Marketing & Strategy 62

Hubspot

FEBRUARY 5, 2020

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge. We shared everything.

Enterprise Management 95

Enterprise Management Hubspot Lead Ranking Sales Management 95

ClearVoice

SEPTEMBER 3, 2020

In 2014 I was in my element when I landed a brand new role as a content manager at a B2B marketing agency. I still remember bragging about my dream job to my family, friends, and peers, declaring with pride: “I’m a content manager!”. Content marketing was just taking off, so it was mysterious to the masses. Gesundheit!”.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Ever wish you could read minds and understand what users really think about your website or app? Well… that’s impossible (sorry to get your hopes up), but heatmap and session replay tools come reasonably close. This article was months in the making.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Directive Agency

JULY 26, 2017

Digital marketing has been run in silos since the beginning of time. Compartmentalizing your marketing efforts seems like a logical first step, but when your campaigns, activities, and teams don’t talk to each other, you risk jeopardizing results in the process. Your B2B marketing plan should mimic how customer shop.

Planning 40

Planning Top of Funnel Marketing Plans Paid Search Agency 40

Single Grain

AUGUST 20, 2020

These strategies will give you a distinct competitive edge and can help you get that much sought-after boost in the SERPs. FAQ schema is structured data, or code, that you put on your website to let Google know that you have a Frequently Asked Questions page – which increases your chance of being featured as a rich snippet in the SERPs.

SEO 138

SEO FAQ Lead Scoring Lead Ranking 138

Single Grain

JULY 1, 2021

External links are the bane of every honest webmaster who's trying to make a living online. Undeservedly hated and commonly despised, external links have long lived in the shadow of their internal brethren. Most bloggers feel they must add those links and that it's a sacrifice they have to make in order to appease the oh-so-cruel Google God.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Digital Darwinism does not discriminate.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145

Hubspot

JULY 10, 2014

Everyone seems to know that q uality content is the foundation of a strong organic online presence, but everyone can''t always agree on is what “quality content” actually means. The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. But that is no longer the case.

Google 28

Google Peer-to-peer Keywords SERP 28