Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 105

Top of Funnel Conversion Optimization Digital Marketing Funnels 105

Martech

DECEMBER 20, 2024

Are you pouring time and effort into content that routinely underperforms? Many B2B marketers spend countless hours crafting content, only to watch it fall flat. Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. After drafting your content, ask yourself, “So what?

Top of Funnel 112

Top of Funnel Digital Marketing Funnels Lead Scoring Lead Ranking 112

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Theirs is distinctly digital. Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Produce the content they love.

B2B Marketing 131

B2B Marketing Trends Top of Funnel B2B 131

Marketing Insider Group

OCTOBER 26, 2020

While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Pre-2020, digital transformation preparation advice involved looking at the long-term evolution of corporate culture and incorporating advanced technologies.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Marketing Insider Group

AUGUST 18, 2020

The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve. 108% more acceptance of Marketing Qualified Leads (MQLs). But how exactly can sales-marketing alignment benefit YOUR organization? Increase CLTV.

Sales Management 352

Sales Management Lead Ranking B2B Sales Top of Funnel 352

Zoominfo

MAY 6, 2021

The pandemic changed the day-to-day processes of the B2B sales organization practically overnight when the world went 100% digital. A recent ZoomInfo survey of about 600 sales and marketing professionals found that most sales reps said they relied on in-person events for prospecting before 2020.

Customer Surveys 246

Customer Surveys Top of Funnel High Quality Lead Zoominfo 246

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. But that same marketplace offers a big opportunity to attack customer acquisition with content — and not just any content. The connection between customer acquisition and content.

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Webbiquity

AUGUST 26, 2020

Today, an effective digital marketing strategy relies on content that stands out because it’s genuinely engaging for readers, viewers, or listeners. One of the best ways to do this is by creating an interactive content funnel that segments prospects while turning them into customers.

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

Webbiquity

AUGUST 30, 2024

Effective content marketing is a creative and strategic endeavor—one that requires finesse, data-driven insights, and a solid dose of creativity. All of which classic marketers should have a passion for. This post dives deep into content marketing, helping you not just keep up but stay ahead. Contributed post.

Paid Content 169

Paid Content Marketing AI Content Marketing Top of Funnel 169

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Marketing Automation Services Budget Programs Marketing Management 130

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. Businesses aren’t just competing for sales; they’re vying for trust, recognition, and loyalty in a crowded digital landscape.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Webbiquity

MARCH 11, 2021

To be successful in any business, it’s vital that your sales and marketing teams work together effectively. Your marketing ideas , for example, should always be informed by what is going on in sales, and vice versa. Invest in the Right Sales and Marketing Technology. Guest post by Payman Taei.

Top of Funnel 294

Top of Funnel Paid Search Agency Advertising Agencies Enterprise Management 294

Lead Forensics

JULY 30, 2024

If you work in B2B marketing , then you’re probably familiar with the term lead magnet. It is often used within online and digital marketing circles to describe something that a company offers in exchange for a lead handing over their contact details. As an example, look at the content we share here at Lead Forensics.

Top of Funnel 93

Top of Funnel Work Management B2B Marketing Sales Qualified Leads 93

Webbiquity

NOVEMBER 17, 2020

Business owners and marketers have had to quickly and repeatedly adapt their strategies , redefine how they do branding , and adjust their infrastructure in these unprecedented times. Among the aspects proving to be particularly challenging is content marketing. Content alignment with the buyer journey.

Top of Funnel 270

Top of Funnel ROI Marketing Automation Services Work Management 270

Marketing Insider Group

MARCH 14, 2021

It just means you have to think about the relationship and the process in a slightly different way. I’ve covered the benefits of using AI in Digital Marketing before. The Personalized Sales Experience. Probably not This is one of the challenges of AI in Marketing : how to automate while maintaining the human touch.

Marketing AI 326

Marketing AI Sales Qualified Leads High Quality Lead Process 326

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. What is Buyer Intent in Content Marketing? Source: HubSpot. Quick Takeaways.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Account Based Marketing 112

Account Based Marketing Ideal Customer Profiles ABM Sales Management 112

Orange Owl Blog

MARCH 5, 2025

B2B Marketing The B2B Buyer Journey: A Comprehensive Guide Orange Owl March 6, 2025 Share : Table of Contents Introduction Understanding the buyer journey is crucial in B2B marketing. What is the B2B Buyer Journey? Decision: The buyer selects a vendor and finalizes the purchase.

Top of Funnel 52

Top of Funnel Buyer's Journey Sales Management Marketing Automation Services 52

Zoominfo

AUGUST 6, 2024

Sales team success often hinges on the quantity and quality of leads routed from marketing campaigns and organic channels. This is where lead capture software comes into play, offering a powerful solution for businesses looking to streamline their lead generation processes, boost their sales pipeline , and track key sales metrics.

Marketing Automation Services 130

Marketing Automation Services Lead Capture Budget Programs Enterprise Management 130

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. In-house marketing won’t exist in most mid-sized companies.

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Marketing Insider Group

JUNE 1, 2020

Content marketing drives free traffic to this website everyday. But what happens once Marketing Insider Group gets that traffic? The answer: Lead generation funnels. These days everyone wants a high-converting sales funnel. It can automate your lead and sales process. And rightfully so.

Marketing Websites 354

Marketing Websites Lead Ranking Lead Scoring Top of Funnel 354

FunnelEnvy

AUGUST 5, 2024

Imagine this: Your content strategy is on point. You’ve meticulously crafted B2B marketing funnels, pouring effort into targeted campaigns, compelling content, demand generation, and strategic CTAs. You may be unsure how to get actionable insights from a B2B marketing funnel.

Top of Funnel 64

Top of Funnel Marketing Funnels Ideal Customer Profiles B2B Marketing 64

Marketing Insider Group

JUNE 18, 2024

Understanding sales and marketing frameworks is crucial for success as you grow your company. One such model, the AIDA Model, or Attention, Interest, Desire, and Action, continues guiding marketers as it has for over a century. Quick Takeaways The AIDA Model is one of the oldest marketing frameworks on record.

AIDA 306

AIDA Lead Ranking Top of Funnel Marketing AI 306

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. You’re familiar with the B2B buyer’s journey : moving prospects through the awareness, consideration, and decision stages of the buying process. The Shift to Customer-Centric Marketing. Source: Pew Research.

Buyer Intent 363

Buyer Intent Intent Work Management Marketing Management 363

Martech

OCTOBER 29, 2024

Only 36% of respondents to a recent Plus Company-Statista survey of 350 marketing leaders revealed they were very happy with using their existing tools to measure the impact of their creative content. Traditional methods just aren’t keeping pace with modern marketing methods. Why the gap? One big factor is resistance to change.

Top of Funnel 111

Top of Funnel Marketing AI Paid Search Agency Companies 111

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. B2B marketers who blog get 67 percent more leads than those who don’t. My own business depends on creating blog content that outranks my competitors. Sharing the content on social media.

Top of Funnel 361

Top of Funnel Paid Search Agency Companies Marketing Automation Services 361

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). Generating demand is great, but your business won’t survive without actual sales. of marketers state generating high-quality leads is their biggest challenge.

Lead Generation 118

Lead Generation Lead Ranking Lead Scoring Top of Funnel 118

Webbiquity

MARCH 17, 2020

Widespread Internet adoption introduced the concept of digital automation. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. But automation is just as useful in the world of B2B sales. Here’s why, and four ways to apply automation to improve the sales process.

B2B Sales 292

B2B Sales Automation Top of Funnel B2B 292

Marketing Insider Group

OCTOBER 6, 2021

Companies in the SaaS industry already depend more on their digital marketing efforts than others since they live almost exclusively online. A strong SEO strategy that drives brand visibility, industry authority, and organic web traffic is critical to SaaS content marketing success. Funnel Marketing Strategy.

Top of Funnel 55

Top of Funnel Lead Scoring Lead Ranking SEO 55

Marketing Insider Group

MAY 27, 2020

The digital revolution has leveled the playing field when it comes to winning at marketing. It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. But you can’t expect to be successful in digital marketing without a solid plan. Quick Takeaways.

Marketing Budget 364

Marketing Budget Lead Scoring Lead Ranking Top of Funnel 364

Marketing Insider Group

DECEMBER 7, 2020

Managing customer relationships has always been super important to the success of a business. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customers. We started this series of content marketing analyses with Master Data Management.

Top of Funnel 348

Top of Funnel Work Management Analysis Marketing Management 348

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Zoominfo

APRIL 21, 2021

Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. It’s important to learn about the perspective of your various buyer personas in order to create content that resonates with them.

Ideal Customer Profiles 246

Ideal Customer Profiles Top of Funnel Lead Scoring Lead Ranking 246

Martech

AUGUST 12, 2024

Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do. Contacts with marketing email bounces : Shows contacts whose emails have bounced, indicating potential issues with email validity.

CRM 116

CRM Top of Funnel Account Based Marketing Paid Search Agency 116

Marketing Insider Group

NOVEMBER 2, 2020

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. But I’m going to explain exactly why I think content marketing is better than PPC and why you should focus the majority of your efforts on your content strategy. Only content can do that for you.

Paid Search Agency 364

Paid Search Agency Paid Content Search Marketing Top of Funnel 364

Marketing Insider Group

JULY 14, 2020

Some have experienced a slow down in sales while others, unfortunately, had to close down. . Here are just some of the ways B2B sales will change as a result of this pandemic. Let them know that your website is live and operational and that they don’t need to visit your physical store to get their orders processed.

B2B Sales 356

B2B Sales Top of Funnel Work Management Marketing AI 356

Marketing Insider Group

JUNE 10, 2024

Sales are one of the most vital aspects of running a business and aren’t something you’ll want to take lightly. Every transaction represents revenue and growth, and luck isn’t enough because boosting your sales requires insight, strategy, and precision. Testing your findings helps you stay ahead of the competition.

Analytics 315

Analytics Top of Funnel Marketing Analytics Tools Product 315