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Digital experience platforms: 4 building blocks to success

Martech

Companies need a unified and seamless approach that eliminates siloed user experiences, making things more efficient internally and effective externally. We need to be part marketer, part operations officer, part technologist, part data analyst, part revenue officer, part experience officer, consensus builder, diplomat, etc.

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The truth behind MACH-based DXPs: Benefits, risks and key considerations

Martech

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). Dig deeper: What is a digital experience platform or DXP and is it the future of content management? What is MACH?

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The CMO’s guide to aligning martech and business strategy

Martech

For the business, it means more efficient operations, better customer insights and improved agility in responding to market changes. Customers benefit through improved experiences, more relevant communications and overall satisfaction. An underutilized Digital Experience Platform (DXP). DXP utilization.

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Optimizely partners with Google Cloud

Martech

Digital experience platform (DXP) Optimizely announced today that it has entered into a multi-year strategic partnership with Google Cloud. Google Cloud is a nice addition for Optimizely customers because of the data and analytics that can help teams engage with their customers more effectively and efficiently.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

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From #MartechDay to a European martech tour, May will be martech-tacular

chiefmartech

These are companies on the forefront of shifts happening in data and composability in martech — and how to manage marketing in this new environment effectively, efficiently, and responsibly. sponsored by DXP platform Kentico. No fluff or sales pitches. We’ll ask the questions we know you want real answers to.

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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.