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B2B Reads: The Power of Sales and Marketing Alignment, Traits and Mindsets of Successful Salespeople, AI Across the Sales Cycle & More

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. 4 Sales Tips To Thrive — Not Just Survive — In an Economic Downturn By Brittany Schmid Don’t let shrinking budgets and reluctant buyers halt your sales momentum.

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Stitching Intent Data into Your Sales Strategy

DiscoverOrg

?. Hey everyone, Jake Shaffren here, Director of Sales at DiscoverOrg. Step 2: Vetting the market. At this point, I’m reading reviews, I’m considering the benefits and drawbacks of each machine, looking at prices… I’m just getting a feel for the market as a whole. Why do those stats matter?

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How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy. And sales organizations are increasingly chasing more aggressive goals with greater pressure to over-achieve. A Few Key Stats.

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A Guide to Writing Industrial Blogs: What Manufacturing Content Marketers Need to Know

Tiecas

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

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Stop the random tactics and optimize your demand gen

Rev

Our budgets are roughly 75% of what they were in 2022,” reports Kendrick Shuler, Outbound Marketing Manager at Tipalti. The silver lining is that both we and our clients are being forced to look hard at what we can do better,” says Howard Sewell, President and Co-founder of the Spear Marketing Group. “‘ Optimize’ is the term for the day.

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Our Thoughts on the Sales & Marketing CEB Keynote Presentation

EveryoneSocial

Sales & Marketing CEB Keynote Presentation. The other week, a few members of our team and I were at the CEB Sales and Marketing Summit in Las Vegas. Their Sales and Marketing Summit is an annual conference focused on, you guessed it, the worlds of sales and marketing. That’s a CEB stat.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.