Bluetext

JULY 16, 2021

A common and highly effective growth strategy for PE portfolio companies is buying competitive or complementary companies through Mergers and Acquisitions (M&A). You only get to go-to-market with your new brand once – make sure it counts by following our steps to a successful M&A brand launch below. Case Study: BlueHalo.

Brand Identity 26

Brand Identity Branding Enterprise Management Case Study 26

The ROI Guy

DECEMBER 2, 2014

The Q&A discussions focused on the latest SiriusDecisions sales enablement research and why it is so important to review and adjust current sales enablement strategies and investments in order to be effective in 2015. You have to improve the conversation to get more effective.

Lead Scoring 40

Lead Scoring Lead Ranking Product Work Management 40

Vidyard

NOVEMBER 13, 2019

Read on to find out and to enjoy some of their amazing content and use it as inspiration for your own marketing and sales teams. This exceptional B2B marketing team tells masterful stories that inspire action and produce an emotional response. And what can the rest of us learn from these award-winning video-in-business strategies?

Video Marketing 50

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 50

Hinge Marketing

JANUARY 18, 2022

The second source of insight is Hinge’s experience with our own digital marketing transformations (we have had several) as well as our Hinge Marketing business unit’s work assisting dozens of professional services firms make their own transformations. . Since our thought leadership reflects who we are, they are easy to close.

Work Management 146

Work Management Marketing Management Marketing Automation Services Service 146

SocialPilot

MAY 30, 2024

When you know everything about your competitors, you can uncover opportunities for differentiation and stay competitive and innovative by knowing what is trending in your industry. Your brand’s social media team can perform this competitor analysis internally, or you can ask a marketing agency to do it for you.

Social Media 67

Social Media Practices Marketing AI Media 67

Brandpoint

JUNE 19, 2023

2023 Notes: Building upon our findings from the 2022 survey, it is evident that the challenges highlighted continue to dominate the thoughts of manufacturing marketers today. Continuously assess the effectiveness of marketing initiatives and be willing to adjust to stay competitive. It was not part of our survey!)

Work Management 62

Work Management Paid Search Agency Marketing Management Planning 62

Ambal's Amusings

AUGUST 27, 2009

We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Read on to get their insights.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Marketing Insider Group

SEPTEMBER 9, 2015

Mary Ann Fitzmaurice Reilly, SVP of Partnership & Business Development, explains, “We already had a large part of the pie, so our biggest opportunity was with small business growth – if they grow, we grow.” In American Express’ case, using data to gain as much insight into the interests of our audience solves this challenge.

Top of Funnel 100

Top of Funnel Work Management Content Marketing Marketing Management 100

Golden Spiral

FEBRUARY 12, 2019

At Golden Spiral, we study the trends, incorporating many of them ourselves, and we help our clients implement many, as well. John Farkas, Founder, CEO and Chief Storyteller at Golden Spiral, often says, “If you don’t differentiate yourself, you will just create more noise in the market. What’s Trending Can Tantalize You.

Trends 89

Trends B2B Marketing Planning Paid Search Agency 89

EveryoneSocial

SEPTEMBER 8, 2020

For any organization, in order to keep the business thriving and growing it often comes down to improving sales efforts. Ensure that your sales team and company is closing more deals, achieving new business, and even upselling current customers who are using your products and services. How Non-Sales Employees Can Help Sales Efforts.

Peer-to-peer 59

Peer-to-peer Enterprise Management Best Practices Budget Programs 59

Buzz Marketing for Technology

JULY 24, 2008

The Science of Collaboratories (SOC) project conducted a broad five-year review to take stock of the diverse ecosystem of projects that fit our definition of a collaboratory and to distill lessons learned in the process. In particular, our research has highlighted three types of barriers.

Communities 100

Communities Practices Sample Work Management 100

B2B Digital Marketer

MARCH 4, 2021

Good RO uh, so Rita, what questions do B2B digital marketers need to be asking themselves right now about clubhouse, Rita Goodroe (00:26): How to get on it and how to leverage it, how to utilize it, you know, what is it for and how can it grow our business? Are we recruiting for our company on clubhouse? Rita Goodroe (04:32): Right.

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

MKT1

NOVEMBER 28, 2022

For more on how to improve website conversion join my 1-day workshop. 4 hour course on w ebsite conversion Next Workshop in January Through working with 50+ B2B startups, I’ve observed that too often startup’s websites are afterthoughts, rather than the center of all marketing efforts. They are so specific and so detailed.

Effectiveness 52

Effectiveness Startups Top of Funnel Ideal Customer Profiles 52

Heinz Marketing

FEBRUARY 25, 2019

I think building trust, building differentiation is something that has to start from square one where you may not necessarily control when someone is ready to buy, but you certainly control the quality of interactions you have from the beginning of the conversation. Why can’t they just fill out an order form and buy what they want?”

Sales Management 72

Sales Management Top of Funnel Cold Calling Conference 72

chiefmartech

OCTOBER 30, 2016

Essentially, our ability to assign a specific value to each touchpoint or event — often a paid ad view or click — contributing to a final business outcome or conversion. Well, attribution — even when solely focused on digital channels — places a very tall order on prerequisites: It requires linearity. What was it about?

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Convert

AUGUST 24, 2022

Because you need to know your audience (customer or user) to communicate with them effectively. So, to fill in those blanks, some marketing teams build semi-fictional profiles of these target customers. Although some teams make an effort to interview and survey actual customers, this isn’t the case most of the time.

High Quality Lead 59

High Quality Lead Ideal Customer Profiles Research Enterprise Management 59

Convert

OCTOBER 25, 2022

Build a team with the right competencies. But by always testing one element at a time, you’ll be able to identify the changes that have the biggest impact on your business and grow your ecommerce store more effectively. Our desire for things to be consistent with what we believe and how we have behaved in the past.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Salesforce Marketing Cloud

MAY 2, 2022

This year, we’re adding 13 new names to our top-tier cohort, featuring experts in go-to-market strategies, diversity and inclusion, mental health, productivity, and revenue growth in our digital-first world. Without further ado, here are the influencers who made our list for 2022. These are the future-makers in sales.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools B2B Thought Leadership 98