Customer Experience Matrix

DECEMBER 27, 2010

Summary: The first of three posts describing my new scoring system for B2B marketing automation vendors. I’ve finally had time to work up the vendor scores based on the 150+ RFP questions I distributed back in September. vendor strength , which assesses a vendor’s current and future business position.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Lead Forensics

APRIL 2, 2024

See if there’s an opportunity to become a preferred vendor or highlight how your product complements other solutions they might be considering. Provide examples of how your product is designed with user-friendliness in mind. Address their specific concerns and explain how your product is designed to minimize risks.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

ViewPoint

AUGUST 16, 2018

Often hot leads are really buying companies that have already been sold by another vendor. A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).

Lead Scoring 136

Lead Scoring Lead Ranking Sales Qualified Leads Leads 136

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 65

Work Management RFP Video Marketing Vendors 65

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. It works exclusively with enterprise customers, and the firm emphasizes that its advice is vendor agnostic.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Sales Engine

AUGUST 24, 2015

On the buyer side, when a company was evaluating for a business commodity or a piece of software, they would talk to an analyst and find out who the top vendors were. Then they would invite those vendors in and the sales cycles would begin. You’re going to be well positioned and you may get to help design the RFP.

Demand Generation Agencies 120

Demand Generation Agencies RFP Thought Leadership Paid Search Agency 120

Lead Forensics

APRIL 2, 2024

See if there’s an opportunity to become a preferred vendor or highlight how your product complements other solutions they might be considering. Provide examples of how your product is designed with user-friendliness in mind. Address their specific concerns and explain how your product is designed to minimize risks.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Vidyard

SEPTEMBER 14, 2017

There’s one menace that looms over the head of nearly every salesperson, and can strike at any time: the dreaded request for proposal (RFP). Other times, an RFP can come after an otherwise fruitful conversation with a client, who shatters all hope of an easy deal by saying, “Sounds great. Will you just fill out this RFP?”

Work Management 68

Work Management RFP Video Marketing Vendors 68

ClickZ

OCTOBER 1, 2020

Plan carefully before talking to software vendors. Often, the decision to begin offering subscription sales triggers an RFP (request for proposal) for software vendors, or for smaller companies – research and direct outreach to vendors. The software you ultimately choose needs to fit your company and your sector.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. What does the implementation and onboarding process look like from the vendor? A Tool to Help You.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

ViewPoint

AUGUST 9, 2016

Often hot leads are really prospective buyers that have already been sold by another vendor. A longer-term lead may lack urgency, but it makes up for it by giving your team a very real chance to form relationships with decision makers, and in fact define and manage the buying process (including designing the RFP).

Sales Qualified Leads 120

Sales Qualified Leads Lead Scoring Lead Ranking Demand 120

Webbiquity

SEPTEMBER 26, 2023

An Expanding Event Ecosystem The state’s affinity for conferences, trade shows, forums, festivals, meetings, and events of all types has spawned an active and expanding ecosystem of event-related vendors. Their team also offers design and decor design consulting to help planners create fun, functional, fashionable events.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Golden Spiral

SEPTEMBER 15, 2021

Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Agencies vary in expertise.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Work Management Marketing Management 62

Martech

SEPTEMBER 8, 2021

In some cases, a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. There were also marketing technology positions that were almost exclusively marketing automation and CRM administration.

Marketing AI 80

Marketing AI Work Management Marketing Management Marketing Automation Services 80

B2B Marketing Directions

JUNE 6, 2021

In fact, most of the content produced by marketers is designed (at least implicitly) to accomplish this objective. Potential Vendors - How should the buying team identify relevant potential vendors and then decide which potential vendors to engage with? How should the team structure the solicitation document?

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Content Marketing Institute

AUGUST 16, 2018

Traditionally, Tony says, tech selection is made based on one of four problematic approaches: Horse race – You choose technology based on static analyst-firm pronouncements about which tech vendors offer the most/best/newest capabilities without regard for what you’re trying to do. Your RFP doesn’t have to be perfect.

Enterprise Management 57

Enterprise Management Work Management Marketing Management RFP 57

Litmus

JULY 2, 2020

Melanie’s past sessions have focused on B2B design trends in 2017, and at Litmus Live in 2019, she talked about discovering her organization’s emails were showing on blocklists and provided actionable tips for attendees to overcome similar issues. Doing an ESP RFP: Improving Your Vendor Selection Process (Litmus).

RFP 80

RFP Segmentation Opinions Conversion Rate 80

Sana Commerce

AUGUST 27, 2022

Or you work with an external IT or design agency? The timeline depends both on your vendor and the solution you choose, as well as the time it takes you internally to configure your online store. Get more tips on how to overcome internal resistance to launching a web store. And don’t forget any external stakeholders!

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

Vidyard

MARCH 5, 2021

And if there’s a very specialized requirement your company has, can the vendor build it for you? Think about what you require from a vendor and ask how they’ll support you once you’re live with the platform. What does the implementation and onboarding process look like from the vendor?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

The ROI Guy

APRIL 5, 2018

Unfortunately Gartner says vendors are missing the mark, with 70% of buyers saying they want less pitch and more diagnostic and prescriptive advice. ADVICE: To be successful, you can’t wait for the RFP. You need to proactively engage earlier, and higher to ignite the buying journey.

Budget Programs 45

Budget Programs Allocation Software Buy 45

SpotMe Blog

MAY 17, 2022

Colors and design elements can trigger the right mindset. Make sure your virtual event vendor can support you with this. RFP guide and free template. We prepared a guide to virtual event RFPs. Includes a free virtual event RFP template. This goes much further than just a logo in the app header.

Conference 52

Conference Best Practices Webcast RFP 52

TrustRadius Marketing

OCTOBER 21, 2022

Put simply, it’s designed to manage your employees and their experiences. Someeven come with built-in apps for a request for proposal (RFP) software. Does the Software Vendor Offer Resources? What is the Reputation of the Software Vendor? Does the Software Vendor Offer Resources? What is HR Software?

Enterprise Management 75

Enterprise Management Work Management Marketing Management Budget Programs 75

Content Marketing Institute

OCTOBER 12, 2017

You might have designers , copywriters, content creators , and people working with social media and analytics. When you’re creating RFPs or otherwise researching martech vendors, ask questions like the ones listed below. Dig for answers until you find a vendor that fits what you need. Read more… Click To Tweet.

Marketing Automation Services 85

Marketing Automation Services Planning Paid Search Agency Vendors 85

Golden Spiral

NOVEMBER 15, 2018

Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Agencies vary in expertise.

Paid Search Agency 54

Paid Search Agency Advertising Agencies Work Management Marketing Management 54

ANNUITAS

FEBRUARY 9, 2012

This being said, I think this definition sums it up nicely: Content marketing is the practice of publishing contagious content designed to be found by and influence a behavior of your target market(s) to create a positive business result. That’s the role the vendor must play in the story. It is also the way people learn and share.

Interactive Marketing 100

Interactive Marketing Work Management Marketing Management Emarketing 100

Golden Spiral

NOVEMBER 15, 2018

Maybe you have an amazing graphic designer and content producer but need an inbound strategist to pull it together. Some focus on web design or branding, while others focus on PR, SEO, or inbound strategies. Many companies opt for an RFP as a way to easily weigh the pros and cons for each agency. Agencies vary in expertise.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Work Management Marketing Management 48

SpotMe Blog

JULY 21, 2023

Ease of Use Look for a user-friendly interface with an intuitive design. The event registration software is also designed to facilitate third-party integrations, further enhancing its versatility in handling a variety of tasks associated with event management. That way you can manage your entire event lifecycle using one solution.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Martech

JULY 22, 2021

Choosing the right vendor and technology for your marketing initiatives is one of the most critical decisions you can make in those early stages. Those are different goals that could take you to different vendors. Business goals as selection criteria also protect you when big martech vendors start bullying your executives.

Enterprise Management 122

Enterprise Management Marketing Automation Services Work Management Marketing Management 122

SpotMe Blog

FEBRUARY 16, 2023

What to include in this section: Topic Description Branding guidelines Graphic assets Colors Layout/Design Inspiration Music/Entertainment Food/Beverage Looking for inspiration on how to upgrade your marketing and get more people to your events? Read our article with lots of B2B event marketings ideas.

Template 52

Template Work Management Marketing Management Paid Search Agency 52

QuanticMind

AUGUST 17, 2023

It is a move designed to negate the potential for brand-agency conflicts, with these specialty customer intelligence orgs brought into the equation to fuel better communications planning and extract deeper insights into the brand’s marketing efficacy. Ask “why” this is important to your organization. Is your organization looking to cut costs?

Advertising Agencies 57

Advertising Agencies Paid Search Agency Work Management Marketing Management 57

SpotMe Blog

SEPTEMBER 22, 2022

Carry out an RFP. Select a vendor. Choose a single vendor to ensure consistency and drive efficiencies in your omnichannel strategy. Design processes, governance and determine delivery models best suited for your teams (self, agencies, delivery unit). Define the operating model.

Webinar Metrics 59

Webinar Metrics Enterprise Management Trends RFP 59

Sana Commerce

MARCH 23, 2023

To ensure you select the right software vendor, there are seven factors you should take into consideration: Out-of-the-box e-commerce software: Which provider’s standard solution best meets your requirements? Time to market: How quickly can the vendors get your new web store live?

Work Management 98

Work Management Marketing Management B2B Paid Search Agency 98

Martech

MAY 11, 2023

Just because a vendor calls their technology a customer data platform doesn’t mean it has the functions you want or expect in a CDP. Email creation and design: ESPs offer a variety of templates and tools to create visually appealing and engaging emails. After all, nobody mandates the capabilities any marketing software provides.

Marketing Automation Services 115

Marketing Automation Services Work Management Marketing Management Practices 115

SpotMe Blog

JULY 13, 2023

Research In Action has released the Vendor Selection Matrix Report – Marketing Event Management: The Top Global Vendors 2023. It is designed to help enterprise decision-makers like you find the right marketing event management technology to ensure you achieve your business goals.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Research 52

WebMarketCentral

NOVEMBER 15, 2007

Search engine optimization (SEO) is about as close to a no-brainer as any marketing investment gets: you've made a significant investment in designing and building an attractive, easy-to-navigate, content-rich website, so why not invest just a bit more to make sure it's easy to find? So, case made, how do you select an SEO partner?

SEO 20

SEO RFP Advertising Agencies Adwords 20

Hubspot

JANUARY 30, 2013

With the convergence of pressures on marketers, it’s more important than ever that you find vendors (or better yet, partners) who understand your objective and have the technology, tools, and support to help you achieve your big, hairy, audacious marketing goals. Here are some ideas on how to optimize the RFP process to work for your company.

Enterprise Management 28

Enterprise Management RFP Work Management Marketing Management 28

InsightSquared

MAY 22, 2019

In one of my deals, I had 17 people dedicated to winning the RFP for 6 months! Industry knowledge (customer, not vendor) either as a direct participant or as a studious associate. Design large bid processes that reflect the complexity of the sale. Create inspection processes that are contextually appropriate.

Enterprise Management 237

Enterprise Management Marketing Management Ad Building Forecasting 237