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How To Evaluate an Online Video Platform

Vidyard

After you’ve done an initial outline, check in with team leaders from other departments, including legal, IT, ops, finance, marketing, and sales, to ensure that strategies are aligned and that you’ve captured needs across the company. And if there’s a very specialized requirement your company has, can the vendor build it for you?

article thumbnail

How to Evaluate an Online Video Platform

Vidyard

After you’ve done an initial outline, check in with team leaders from other departments, including legal, IT, ops, finance, marketing, and sales, to ensure that strategies are aligned and that you’ve captured needs across the company. And if there’s a very specialized requirement your company has, can the vendor build it for you?

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding also applies to how the company communicates online with customers, personality, and culture. All of the tools and efforts utilized in the effort are part of the campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Branding also applies to how the company communicates online with customers, personality, and culture. All of the tools and efforts utilized in the effort are part of the campaign.