Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. But what exactly is Intent Data? Intent data is specifically an individual’s web content consumption. Types of Intent Data. First-Party Intent Data is the data you collect about your own users.

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. What is intent data? Intent data is information collected about a person’s behaviour online.

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Marketing Insider Group

FEBRUARY 1, 2021

Similarly, your business can benefit from understanding the age-old yet somehow underutilized buyer intent concept. Buyer intent comes down to understanding what makes an excellent lead for your business. Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Source: G2.

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DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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RDIGS

MAY 25, 2023

B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. B2B intent data is a valuable resource that provides insights into the activities and behaviors of your target audience. This information can be leveraged to gain a deeper understanding of their interests, needs, and intentions.

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Outreach

AUGUST 11, 2020

Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations.

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PureB2B

MARCH 31, 2022

Demand generation marketing is a strategy in both passive and outbound marketing that refers to a comprehensive program of initiatives and touchpoints designed to generate awareness of your products or services as a solution to customer pain points. How Intent Data is Changing. Challenges with Lead Generation.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ?

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Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

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Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Personalized Emails.

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Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

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Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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PureB2B

JUNE 19, 2019

In order to maximize your sales pipeline, you should shift the spotlight to intent data. B2B marketers use intent data to come up with strategic and personalized campaigns. According to research, only 25% of B2B companies are currently invested in intent data. So where does intent data come in?

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SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more.

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PureB2B

JUNE 19, 2019

In order to maximize your sales pipeline, you should shift the spotlight to intent data. B2B marketers use intent data to come up with strategic and personalized campaigns. According to research, only 25% of B2B companies are currently invested in intent data. So where does intent data come in?

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Aberdeen

DECEMBER 27, 2019

But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. In this post, we’ll dive into the power of intent data for your marketing team and provide six ways to use to generate more revenue. Why do Marketing Teams Love Intent Data? Personalized Emails.

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SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

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NetLine

APRIL 11, 2024

YOY—a clear sign that high-quality, gated content remains a critical tool in the marketer’s arsenal for capturing first-party intent signals. 35% of B2B Buyers Intend to Make Investments Within Next 12 Months WIth the introduction of INTENTIVE in June , we at NetLine suddenly had access to an entirely new group of buyer intent signals.

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Binary Demand

FEBRUARY 15, 2024

These data integrated solutions enable businesses to enhance their decision-making processes, develop targeted marketing campaigns, refine customer segmentation, optimize supply chain operations, and improve overall business performance by harnessing the power of accurate and actionable data.

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SmartBug Media

SEPTEMBER 6, 2019

That button, once clicked, would give you a live feed of people in your target demographic who are actively showing intent to purchase a solution that your product or service provides. That, in a nutshell, is “intent data.”. Top Five Competitive Advantages of Intent Data. The Easiest Way to Get Intent Data.

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Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Oktopost

MAY 23, 2022

Intent data solves this problem by gathering insights into your prospects’ online behavior, allowing you to identify their level of interest and when their intent to purchase is at its highest. What is intent-based marketing? What is intent data? What are the benefits of intent-based marketing?

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Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

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Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

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Strategic-IC

JUNE 5, 2019

Created to help SaaS VCs, CEOs, sales and marketing leaders understand how applying buyer intent data to their ABM strategy can accelerate their growth projections, Strategic IC will be attending SaaStr Europa 2019 12-13 June, to showcase our new Buyer-Intent Data Service for Account-Based Marketing.

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NuSpark Consulting

DECEMBER 18, 2017

Despite that, you need e-books, webinars and other information designed to attract leads, walk them through the buying cycle and convert sales. That transformation is courtesy of Big Data, which has spurred the creation of solutions that track B2B buyer intent. So what is intent data and why is it so exceptional?

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Aberdeen

MARCH 28, 2019

In part one of our series we detailed a new and relative novel approach to intent data, behavioral segmentation (read part-1 for greater detail on user behavior segmentation). Aberdeen is the only company that can do this because of the way we gather our user intent data. Building a Company Profile.

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Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. By using B2B data solutions , marketers can transcend conventional methods and focus on customers actively seeking solutions similar to yours. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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NetLine

MARCH 7, 2022

Intent data is one of the hottest topics in the marketing world. Fortunately, we know the solution: Studying and understanding buyer-level intent data. NetLine’s Intent Discovery capabilities package all of this data into actionable insights for B2B Marketing and Sales teams. What is Intent Discovery?

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KoMarketing Associates

JANUARY 19, 2022

Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed. MarTech Tools That Drive Intent Data. There are many intent data platforms and tools out there, check out this list for more information on a few. Intent data.

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Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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SendX

NOVEMBER 12, 2020

This is done by collecting and processing necessary data into actionable sales information that will help you articulately plan your way into achieving desired results. Modern sales intelligence helps you incorporate real-time buyer intent data into your sales decision trees.

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Zoominfo

APRIL 24, 2020

But before we do our deep dive, let’s quickly explore the methodologies we used to arrive at our insights, chief among them, ZoomInfo’s intent data. What is Intent Data? Intent data is designed to uncover buying opportunities. Using Intent Data to Identify Pain Points and Concerns.

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xiQ

MAY 19, 2020

May 19, 2020 - xiQ, the pioneer of Personality-Based Engagement (PBE), and Carbon Design, the leading Personality Based Marketing agency , are pleased to announce the commencement of a strategic partnership to launch PBE. About Carbon Design. Carbon Design is an agile marketing services firm. REDWOOD CITY, Calif.,

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