Expert insights. Personalized for you.
Lead generation is a tremendous, time-consuming job. So much so that many companies forego most of the process altogether or leave their lead generation efforts to an outsourced partner. While a lead generation agency isn’t for every business, there’s certainly something to be said for many companies off-loading this cumbersome task to an organization that specializes in it. Choosing a lead generation agency can be a bit of a daunting task. MORE
Is your B2B lead generation content hit and miss? When it comes to actively generating leads there are two ends of the lead generation continuum. However, the problem with relying on an interruptive, outbound lead generation method is that it’s becoming less effective. To get found online and generate leads, you need to produce the right content for the right people in the right context. MORE
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013. MORE
From a lead generation standpoint, a successful buyer’s journey should end in a purchase. Personas are important for the following reasons: To Ensure High Quality Lead Generation. This is the first step to attracting high quality leads. With quality leads, you can increase conversion rates, shorten sales cycles and minimize marketing spend. Marketing plays a key role in the early stages of the lead generation process. Introduction. MORE
It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing that hasn’t is the complexity of generating traffic and cultivating prime leads. MORE
There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. MORE
It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. It’s entirely possible if you use content syndication, which gives marketers the opportunity to boost lead generation by expanding their reach to audiences they might not otherwise have access to. These factors increase your traffic, and higher traffic means a greater number of leads. MORE
How Effective is Social Media for Lead Generation? Social media is used by consumers across generations. of Generation X, and 48.2% Instagram user demographics include 35% of all US adults with 1 billion monthly active users and 500 million daily active users. Most popular with people in their 20s, the breakdown of Twitter user demographics is as follows: 32% of 13-17 year olds use Twitter. Social Media for Lead Generation. MORE
AI for lead generation was unheard of not that long ago. B2B marketers constantly juggle lots of balls and face new challenges, and surely near the top of the list is lead generation. Three AI-Driven Lead Generation Strategies You Should Know. Lead Nurturing. MORE
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. Blog Lead-Generation Localized Marketing Sales MORE
The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Lead Generation MORE
For a software business to continue on living, lead generation and creativity are a must. Because B2B lead generation helps you gain more customers and helps you grow your software business. But coming up with a whole bunch of lead generation ideas can be quite hard especially in the software industry. So to help you with your lead generation journey, this article combines 15 actionable B2B SaaS lead generation ideas. MORE
20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. MORE
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them. MORE
A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. Why LinkedIn Lead Generation is Perfect for B2B Marketing. Consider: You get more leads. The leads are better. MORE
In the Digital Marketing world, every marketer wants to find the key to driving more leads. That’s why it’s essential to look at lead generation tools, which can help your brand boost revenue and sales with automation. If you want to know the most important tools to drive leads, make sure to follow our topics! Let’s review the advantages: more leads; better experience; better engagement; more brand loyalty; shareable content. Lead Forensics. MORE
Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. If you are not getting the leads you need, or if the leads you have are not converting, you may be making some common lead generation mistakes. MORE
There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing. MORE
If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. Don’t get us wrong—having both quantity and quality is important when it comes to your warm lead pipeline. But you don’t really know what those leads want, or who they are. MORE
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé. Here’s why offline lead generation is still important. MORE
For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. Key Considerations to Identify the Right Lead Generation Metrics. Keep this in mind when you start your lead generation campaign. MORE
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? However, not all marketing leads are equal. MORE
Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics. LinkedIn location demographics. Linkedin income demographics. LinkedIn education demographics. LinkedIn general demographics. LinkedIn age demographic. MORE
B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be. You can find tools for each and every stage of your lead generation journey, including: Offer creation tools. Lead Generatio MORE
You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Publisher Lead Generation Programs. MORE
While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling. MORE
While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt to the new market conditions and gain competitive advantage. How has the B2B lead generation strategy evolved? Only 18% of marketers say outbound practices provide the highest quality leads for sales. Lead Management. MORE
The world of B2B lead generation could learn a thing or three from Bourdain. Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Lead Evaluator. MORE
To achieve this, you need reliable, organic, and detailed leads from a lead generation partner. Now this ‘lead generation task’ may sound fairly simply but practically, it takes specialized skills to achieve the desired outcome. And that’s where a lead generation partner can help. Now, Who Are Lead Generation Partners? Lead generation companies make use more of sophisticated techniques and tools to generate leads for a small fee. MORE
Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. However, lead generation can be time-consuming and challenging, particularly since there's no one-size-fits-all answer when it comes to lead generation. What is outsourcing in marketing and lead generation, anyway? Lead Generation MORE
Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing. Content marketing costs 62% less than traditional marketing and delivers 3x as many leads. MORE
What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue. MORE
For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. But it’s also important to consider several issues that prevent converting leads into buyers. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing. Unfit Leads. MORE
Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service. Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers. MORE
Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Buying signals, firmographics, demographics, and contact information are being used to increase business outreach depth, and they’re succeeding quite a bit. Below, we examine B2B lead generation from the mobile angle. Lead generation doesn’t happen overnight. MORE
Lead generation. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume. MORE
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. For effective B2B content marketing that generates quality leads, there are a growing number of moving parts to master. Demand Generation MORE
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead? MORE
Zoominfo
FEBRUARY 25, 2021
What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead?
Zoominfo
AUGUST 4, 2020
There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.
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Zoominfo
JANUARY 8, 2021
All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? However, not all marketing leads are equal.
Zoominfo
AUGUST 4, 2020
There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.
Marketing Insider Group
AUGUST 19, 2020
Lead generation. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume.
TrueInfluence
MARCH 4, 2021
AI for lead generation was unheard of not that long ago. B2B marketers constantly juggle lots of balls and face new challenges, and surely near the top of the list is lead generation. Three AI-Driven Lead Generation Strategies You Should Know. Lead Nurturing.
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B2B Lead Generation
JUNE 9, 2014
Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.
Outgrow
JANUARY 11, 2021
20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month.
Inbox Insight
OCTOBER 22, 2019
While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt to the new market conditions and gain competitive advantage. How has the B2B lead generation strategy evolved? Only 18% of marketers say outbound practices provide the highest quality leads for sales. Lead Management.
RockContent
MAY 20, 2020
In the Digital Marketing world, every marketer wants to find the key to driving more leads. That’s why it’s essential to look at lead generation tools, which can help your brand boost revenue and sales with automation. If you want to know the most important tools to drive leads, make sure to follow our topics! Let’s review the advantages: more leads; better experience; better engagement; more brand loyalty; shareable content. Lead Forensics.
MarketJoy
AUGUST 20, 2020
Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. If you are not getting the leads you need, or if the leads you have are not converting, you may be making some common lead generation mistakes.
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Unbound B2B
MAY 21, 2019
From a lead generation standpoint, a successful buyer’s journey should end in a purchase. Personas are important for the following reasons: To Ensure High Quality Lead Generation. This is the first step to attracting high quality leads. With quality leads, you can increase conversion rates, shorten sales cycles and minimize marketing spend. Marketing plays a key role in the early stages of the lead generation process. Introduction.
B2B PR Sense
MAY 21, 2018
B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be. You can find tools for each and every stage of your lead generation journey, including: Offer creation tools. Lead Generatio
Unbound B2B
AUGUST 7, 2019
For a software business to continue on living, lead generation and creativity are a must. Because B2B lead generation helps you gain more customers and helps you grow your software business. But coming up with a whole bunch of lead generation ideas can be quite hard especially in the software industry. So to help you with your lead generation journey, this article combines 15 actionable B2B SaaS lead generation ideas.
Digital B2B Marketing
JUNE 4, 2013
You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Publisher Lead Generation Programs.
Single Grain
OCTOBER 28, 2019
For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. Key Considerations to Identify the Right Lead Generation Metrics. Keep this in mind when you start your lead generation campaign.
Albacross
APRIL 24, 2019
What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue.
DivvyHQ
MAY 1, 2019
The world of B2B lead generation could learn a thing or three from Bourdain. Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Lead Evaluator.
Zoominfo
JUNE 24, 2020
For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. But it’s also important to consider several issues that prevent converting leads into buyers. What is Inbound Lead Generation? Inbound lead generation is a part of inbound marketing. Unfit Leads.
The Forward Observer
AUGUST 6, 2015
Is your B2B lead generation content hit and miss? When it comes to actively generating leads there are two ends of the lead generation continuum. However, the problem with relying on an interruptive, outbound lead generation method is that it’s becoming less effective. To get found online and generate leads, you need to produce the right content for the right people in the right context.
BenchmarkONE
JUNE 14, 2019
Lead generation is a tremendous, time-consuming job. So much so that many companies forego most of the process altogether or leave their lead generation efforts to an outsourced partner. While a lead generation agency isn’t for every business, there’s certainly something to be said for many companies off-loading this cumbersome task to an organization that specializes in it. Choosing a lead generation agency can be a bit of a daunting task.
PureB2B
JUNE 14, 2016
You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. Blog Lead-Generation Localized Marketing Sales
Hootsuite
MARCH 11, 2020
Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics. LinkedIn location demographics. Linkedin income demographics. LinkedIn education demographics. LinkedIn general demographics. LinkedIn age demographic.
NuSpark
FEBRUARY 3, 2019
It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. It’s entirely possible if you use content syndication, which gives marketers the opportunity to boost lead generation by expanding their reach to audiences they might not otherwise have access to. These factors increase your traffic, and higher traffic means a greater number of leads.
Unbound B2B
AUGUST 9, 2019
To achieve this, you need reliable, organic, and detailed leads from a lead generation partner. Now this ‘lead generation task’ may sound fairly simply but practically, it takes specialized skills to achieve the desired outcome. And that’s where a lead generation partner can help. Now, Who Are Lead Generation Partners? Lead generation companies make use more of sophisticated techniques and tools to generate leads for a small fee.
Single Grain
JANUARY 15, 2020
Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. 27% of marketers have reported below-average CPLs (cost-per-lead) for both social media and email marketing. Content marketing costs 62% less than traditional marketing and delivers 3x as many leads.
Valasys
JULY 17, 2020
The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. For improving your inbound lead generation endeavors and making them work optimally, you need to work on strategies to make your brand more discoverable online. Lead Generation
Unbound B2B
FEBRUARY 15, 2019
Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them.
PureB2B
MAY 9, 2019
It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing that hasn’t is the complexity of generating traffic and cultivating prime leads.
The Point
OCTOBER 18, 2012
Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service. Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers.
PureB2B
JULY 25, 2016
With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé. Here’s why offline lead generation is still important.
V12 Data
FEBRUARY 26, 2020
How Effective is Social Media for Lead Generation? Social media is used by consumers across generations. of Generation X, and 48.2% Instagram user demographics include 35% of all US adults with 1 billion monthly active users and 500 million daily active users. Most popular with people in their 20s, the breakdown of Twitter user demographics is as follows: 32% of 13-17 year olds use Twitter. Social Media for Lead Generation.
Leadspace
FEBRUARY 19, 2018
While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. But the changing demographics of B2B customers, as well as the increasingly digital landscape, have affected how customers buy, where they go to buy, and how brands interact with them when selling.
Marketing Insider Group
AUGUST 3, 2015
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. For effective B2B content marketing that generates quality leads, there are a growing number of moving parts to master. Demand Generation
bizible
MAY 5, 2016
Lead generation has been boosted by mobile’s astounding data connection, and multiple industries are taking charge with innovative marketing approaches. Buying signals, firmographics, demographics, and contact information are being used to increase business outreach depth, and they’re succeeding quite a bit. Below, we examine B2B lead generation from the mobile angle. Lead generation doesn’t happen overnight.
Hubspot
JUNE 25, 2019
Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. However, lead generation can be time-consuming and challenging, particularly since there's no one-size-fits-all answer when it comes to lead generation. What is outsourcing in marketing and lead generation, anyway? Lead Generation
SnapApp
MAY 28, 2019
If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. Don’t get us wrong—having both quantity and quality is important when it comes to your warm lead pipeline. But you don’t really know what those leads want, or who they are.
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