The Lead Generation Strategy Guide

Zoominfo

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? What is a Lead?

How to Measure the Success of Lead Generation

Zoominfo

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The SaaS Marketer’s Black Book of Lead Generation

Marketing Insider Group

Lead generation. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn , 68% of B2B marketers want to increase their lead quality and 55% want to see a growth in lead volume.

How to Measure the Success of Lead Generation

Zoominfo

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? You can file this argument under similarly counterproductive debates, such as: Inbound vs Outbound and Demand Generation vs Account-based Marketing.

Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. But how do you find leads and prime them for buying? Welcome to lead generation marketing. What is Lead Generation Marketing? However, not all marketing leads are equal.

9 Best WordPress Lead Generation Plugins to Grow Your List

Optinmonster

Are you looking for the best WordPress lead generation plugins to grow your email list FAST? It’s an affordable and time-efficient way to communicate with potential leads and transform them into paying customers. Why You Need a Lead Generation Plugin.

Lead Generation: 2 tips to transform your content marketing

B2B Lead Generation

Tweet Content marketing can be an effective tactic for lead generation as customers look to your brand as an authority in the marketplace delivering relevant information that is useful to their needs. In today’s B2B Lead Roundtable Blog post, we’ll look at two tips on transforming your content marketing strategy from Shelby Britton, Senior Product Marketing Manager, Adobe, who presented at MarketingSherpa Lead Gen Summit 2013.

9 lead generation tools to boost your sales in 2020

RockContent

In the Digital Marketing world, every marketer wants to find the key to driving more leads. That’s why it’s essential to look at lead generation tools, which can help your brand boost revenue and sales with automation. Lead Forensics.

Social Media Marketing for Lead Generation

V12 Data

LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. 80% of social media B2B leads come from LinkedIn. Social media is used by consumers across generations. of Generation X, and 48.2%

Time to Refresh your B2B Lead Generation Strategy?

Inbox Insight

While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt to the new market conditions and gain competitive advantage. How has the B2B lead generation strategy evolved? Only 18% of marketers say outbound practices provide the highest quality leads for sales. Lead Management.

6 Proven Ways to Improve Inbound Lead Generation

Valasys

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges.

5 Common B2B Lead Generation Mistakes To Avoid

MarketJoy

Lead generation is one of, if not, the most significant aspects of the B2B marketing process and the sales operations. If you are not getting the leads you need, or if the leads you have are not converting, you may be making some common lead generation mistakes.

Lead Generation Strategy: Defining Clear Customer Profiles and Buyer Personas

Unbound B2B

From a lead generation standpoint, a successful buyer’s journey should end in a purchase. Personas are important for the following reasons: To Ensure High Quality Lead Generation. This is the first step to attracting high quality leads. With quality leads, you can increase conversion rates, shorten sales cycles and minimize marketing spend. Marketing plays a key role in the early stages of the lead generation process. Introduction.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer. The right lead generation tools can take the stress out of this whole process -- and allow you to focus on making your business the best it can be. You can find tools for each and every stage of your lead generation journey, including: Offer creation tools. Lead Generatio

20 Best Lead Generation Tools You Need to Try Out in 2021

Outgrow

20 Best Lead Generation Tools You Need to Try Out in 2021. Is the drying pipeline of leads giving you stress and anxiety attacks? According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month.

How to Shorten Turnaround on Inbound Lead Generation

Zoominfo

For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Well, for starters, inbound prospects, by definition, choose themselves as leads. What is Inbound Lead Generation?

Top 15 Lead Generation Ideas and Strategies for Software Companies

Unbound B2B

For a software business to continue on living, lead generation and creativity are a must. Because B2B lead generation helps you gain more customers and helps you grow your software business. But coming up with a whole bunch of lead generation ideas can be quite hard especially in the software industry. So to help you with your lead generation journey, this article combines 15 actionable B2B SaaS lead generation ideas.

6 Best Tactics for B2B Lead Generation

Digital B2B Marketing

You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Today, B2B lead generation relies heavily on digital marketing and this list reflects that switch. The B2B Lead Generation List. Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Publisher Lead Generation Programs.

3 Ways AI Has Reshaped B2B Lead Generation

TrueInfluence

Artificial intelligence (AI) has become a reliable addition to many B2B lead generation teams, and not a moment too soon. According to a survey, 61% of B2B marketers say lead gen is their most persistent pain point. 2 – Lead Scoring and Qualification.

9 Mission-Critical Lead Generation Metrics You Need To Track

Single Grain

For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey. It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. Key Considerations to Identify the Right Lead Generation Metrics. Keep this in mind when you start your lead generation campaign.

B2B Lead Generation Ideas: A Full-course Content Planning Dinner

DivvyHQ

The world of B2B lead generation could learn a thing or three from Bourdain. Namely, how to make our products and services more accessible, more human, and more valuable through better content planning and personalization at every step of our digital lead generation campaigns. In the following paragraphs, you’ll enjoy a full-course content planning meal paired to perfection with each phase of lead generation strategy. Lead Evaluator.

Best Lead Generation Tactics for Content, Email & Social Media Marketing

Single Grain

Leads are the lifeblood of every business. You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry.

What Is Lead Generation in 2019

Albacross

What is Lead Generation? lead generation ? If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. But contrary to popular belief, lead generation isn’t just about cold-calling or ? In this article, we’ll run you through exactly what lead generation entails, and outline some of the lead generation tactics you can implement in 2019 that will skyrocket your revenue.

AI for B2B Lead Generation: 3 Ways to Start

TrueInfluence

AI for lead generation was unheard of not that long ago. B2B marketers constantly juggle lots of balls and face new challenges, and surely near the top of the list is lead generation. Three AI-Driven Lead Generation Strategies You Should Know. Lead Nurturing.

Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics.

How Buyer Personas Can Improve Your B2B Lead Generation Aim

The Forward Observer

Is your B2B lead generation content hit and miss? When it comes to actively generating leads there are two ends of the lead generation continuum. However, the problem with relying on an interruptive, outbound lead generation method is that it’s becoming less effective. To get found online and generate leads, you need to produce the right content for the right people in the right context.

How Effective is Social Media for Lead Generation?

V12 Data

How Effective is Social Media for Lead Generation? Social media is used by consumers across generations. of Generation X, and 48.2% Instagram user demographics include 35% of all US adults with 1 billion monthly active users and 500 million daily active users.

How to Master Local Lead Generation

PureB2B

You, perhaps already know, to some extent, what your local community needs and which motives may lead them to purchase your product. Turning an offline local marketing strategy into an online lead generation campaign is actually a task that your marketing or sales team can handle with relative ease. Here are some proven marketing strategies for you to adopt: Capture Lead Information from Existing and Potential Customers. Blog Lead-Generation Localized Marketing Sales

6 Signs a Lead Generation Agency Is the Real Deal

BenchmarkONE

Lead generation is a tremendous, time-consuming job. So much so that many companies forego most of the process altogether or leave their lead generation efforts to an outsourced partner. While a lead generation agency isn’t for every business, there’s certainly something to be said for many companies off-loading this cumbersome task to an organization that specializes in it. Choosing a lead generation agency can be a bit of a daunting task.

The Practical Guide to Content Syndication for Lead Generation

NuSpark

It’s essential to reach the right people with your content marketing to generate qualified leads for the sales team to convert. It’s entirely possible if you use content syndication, which gives marketers the opportunity to boost lead generation by expanding their reach to audiences they might not otherwise have access to. These factors increase your traffic, and higher traffic means a greater number of leads.

10 Signs That You Should Know While Hiring a Lead Generation Partner

Unbound B2B

To achieve this, you need reliable, organic, and detailed leads from a lead generation partner. Now this ‘lead generation task’ may sound fairly simply but practically, it takes specialized skills to achieve the desired outcome. And that’s where a lead generation partner can help. Now, Who Are Lead Generation Partners? Lead generation companies make use more of sophisticated techniques and tools to generate leads for a small fee.

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them.

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Madison Logic , a provider of “data powered lead solutions” based in New York, also announced a similar offering this fall with their Data Match Lead Retargeting service. Coming in quick succession, all these announcements represent a potentially dramatic shift in the use of display advertising as a demand generation tool for B2B advertisers.

How to Select the Right Lead Generation Company

PureB2B

It’s a given that one of the best ways to fuel business growth is through the generation of new sales leads but even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top priority for sales and marketing teams. While the nature of business has evolved, one thing that hasn’t is the complexity of generating traffic and cultivating prime leads.

The Importance of Offline Lead Generation

PureB2B

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. In addition, online media giants often give the impression that traditional lead generation methods are now passé. Here’s why offline lead generation is still important.

The 2 Things You Must Nail For Lead-Generating B2B Content

Marketing Insider Group

Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? For successful lead generation content, here’s what marketers need to keep in mind: Remarkable Content Is Solution, Not Product Based. For effective B2B content marketing that generates quality leads, there are a growing number of moving parts to master. Demand Generation

Why Outsourcing Your Lead Generation Strategy Might Be a Good Idea

Hubspot

Lead generation is an undoubtedly critical component to any marketing strategy -- in fact, 85% of B2B marketers say lead generation is their most important content marketing goal. However, lead generation can be time-consuming and challenging, particularly since there's no one-size-fits-all answer when it comes to lead generation. What is outsourcing in marketing and lead generation, anyway? Lead Generation