Data Thresholding in GA4: Overview, Benefits, and Drawbacks
DAGMAR Marketing
NOVEMBER 20, 2023
Google states in this help doc : Data thresholds are applied to prevent anyone viewing a report or exploration from inferring the identity or sensitive information of individual users based on demographics, interests, or other signals present in the data. Google Analytics collects extra data on users who have agreed to Ads Personalization.
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