KoMarketing Associates

JULY 23, 2019

It comes as no surprise that video is taking over social media. According to a recent survey from LinkedIn, 62% of B2B companies find that video content helps build brand awareness , while 78% believe that video engagement helps them attain higher quality leads. . Product Demo Videos. Today, video means a lot more than that.

Social Media 120

Social Media Social Marketing B2B Marketing Trends 120

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started. Focus on the funnel.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Vidyard

FEBRUARY 4, 2020

Webinars are the easiest way to learn new skills, and a great way for businesses to offer value to their audience. You can use webinars for anything from walking prospects through a new product feature, to hosting a panel discussion with industry experts. What is a Webinar? Benefits of Webinars for Business 3. Contents 1.

Webinar Metrics 65

Webinar Metrics Lead Scoring Lead Ranking Work Management 65

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Sales and marketing teams collaborate to identify target accounts (customers) who will benefit the company the most. There is an average of 6 decision-makers within a B2B company. What is account-based marketing?

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

The ABM Agency

JANUARY 15, 2021

For some B2B companies, the 2021 marketing budget has increased due to the ongoing COVID-19 pandemic. And it’s not through webinars or Zoom meetings…. Once you answer these questions, you can identify which larger B2B marketing strategy makes the most sense to implement for your company. How are they doing this?

Budget Programs 52

Budget Programs Paid Content Paid Search Agency Marketing Budget Creation 52

Metadata

FEBRUARY 6, 2023

You have radio, print, YouTube, LinkedIn, Facebook, the small screens at the gas station. If you look at the B2B companies with the best ads, they do a whole lot more than look pretty. In some way, shape, or form, every B2B company exists to solve problems. There’s a lot of noise.” Your ads must follow suit.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. 75% of B2B buyers use social media to support their business purchase decisions. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Launch Marketing

AUGUST 10, 2017

Social media strategy and the metrics that support it should be based on two factors – your organizational goals and the outcomes you want your social efforts to bring about. When your social media goals are closely aligned with your organization’s business goals (e.g., Use the Right Tools for Social Media Measurement.

Social Media 48

Social Media ROI Social Marketing Paid Social Agency 48

Parse.ly

JULY 29, 2021

You’ll be able to do this with three types of content: paid, earned, and owned. Paid content refers to paid search through a marketplace like Google Ads, sponsored content, and paid social media posts. Schedule a demo today to check it out for your organization. Ready to learn more about how Parse.ly

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Launch Marketing

JUNE 12, 2024

Assets such as product comparisons, demo videos, webinars and case studies are ideal to deliver to prospects at this stage. Including assets such as case studies, product comparisons and demo webinars also helps you stand out from competitors, which is becoming increasingly important. Decision Stage.

Lead Generation 86

Lead Generation Sales Qualified Leads Generation Lead Scoring 86

Metadata

DECEMBER 15, 2020

Your Marketing in 2021 Doesn’t Have To” webinar. Grab the slides and webinar recording here. This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. We used LinkedIn conversation ads last quarter and generated 100+ demo requests. Just not right now.

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

The Point

NOVEMBER 23, 2021

webinars vs. ebooks), product category, and target market. Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). More SaaS companies should do the same.

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130

Martech

NOVEMBER 22, 2023

While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.

Paid Content 117

Paid Content Sales Qualified Leads Cost per Acquisition High Quality Lead 117

SmartBug Media

JULY 6, 2020

Is your manufacturing company looking to increase lead generation? Put Your Company’s Name in Your Prospect’s Inbox. Leverage your existing database and put your company top of mind by sending out a monthly email. Providing a product demo video. Paid marketing is proven to work for many B2B manufacturing companies.

Paid Content 111

Paid Content Paid Search Agency Lead Generation Paid Social Agency 111

Metadata

FEBRUARY 6, 2023

We recently did an AMA with Heather Samee , Growth Marketing Manager at Armorblox, a tech company offering cloud email security that detects and remediates sophisticated email threats and prevents data loss. However, we limit the forms to only lead gen ads, which offer a demo and a $100 gift card upon completion of the demo.

Communities 52

Communities Demand Ideal Customer Profiles Lead Gen 52

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. applications like Facebook, Twitter, Skype, etc. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles.

Social Media 157

Social Media Media Paid Content Work Management 157

Metadata

JANUARY 8, 2024

But according to Liam, those metrics mean jack to everyone at your company who matters. Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. Source: Metadata’s 2023 Paid Social Benchmark Report Liam also suggests avoiding gated content and MQL-driven marketing.

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Metadata

AUGUST 21, 2020

This is the time for supporting the growth of the brand and the customer. Example 1: Run paid social to target ideal customers in a market. Program: DoorDash Demo campaign. Tools: Target Account List; LinkedIn; Facebook. Where should I start? Demand generation is a fundamental process of marketing. Examples below.

Demand Generation 64

Demand Generation Demand Generation Agencies Demand Generation 64

SmartBug Media

DECEMBER 23, 2022

It’s easy enough to send a newsletter to subscribers to let them know what’s happening at the company, but to create impactful content requires delivering relevant information at the right time. Paid media and paid social (advertising based on demographics and online behavior). Offer free demos or samples.

Paid Content 52

Paid Content SMS FAQ Sample 52

Single Grain

AUGUST 24, 2023

And to be better than the rest usually requires the help of an agency. So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Facebook is used primarily for their weekly webinar updates.)

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

Contently

DECEMBER 29, 2022

Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way.

Top of Funnel 218

Top of Funnel Enterprise Management Paid Social Agency Work Management 218

Single Grain

NOVEMBER 16, 2023

Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales. Moreover, producing high-quality content positions your SaaS company as an authority in your industry, which leads to higher organic rankings and traffic.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Metadata

SEPTEMBER 19, 2022

It’s about slowly building trust over time and letting your audience self-declare when they’re ready for a free trial, demo, or conversation. Social media targeted ads. Pretty much all social media platforms — from LinkedIn to Facebook, Twitter, and beyond — offer some form of targeted ads. Why it’s great.

High Quality Lead 52

High Quality Lead Lead Ranking Sales Qualified Leads Marketing Qualified Leads 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. LEARN MORE. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Single Grain

MARCH 22, 2023

Related Content: Best Paid Social Media Agency: Top 5 Choices in 2023 LinkedIn Live Videos Help You Stand Out In 2022, new LinkedIn Live users increased 74% (personal profile) and 126% (company page) from the previous year. Product demos: 1.4-3% Product demos: 1.4-3% Interviews (external): 5.6-8%

Linkedin 59

Linkedin Paid Social Agency Paid Search Agency Broadcasting 59

Single Grain

JULY 10, 2023

Tag Relevant Connections and Companies: Tagging relevant connections and companies in your posts can help increase their visibility. Cross-Promotion: Promote your LinkedIn posts on other social media platforms to reach a wider audience. Product demos: 1.4-3% Plus, average engagement of a live video is 2.5X

Linkedin 40

Linkedin Webinar Metrics Viral Marketing B2B Thought Leadership 40

PathFactory

SEPTEMBER 5, 2018

Erika : I use paid social to amplify PR objectives for my clients. You can get a lot out of paid social dollars. Our paid social is more strategic. So if social can be used more strategically, how do you see Twitter specifically fitting into the lead gen picture? Masha : Depends on the company.

Paid Search Agency 40

Paid Search Agency Ads Paid Social Agency Account Based Marketing 40

Metadata

JULY 26, 2021

In this stage, we’re answering the BIG questions, including: What new product, feature, update, or solution does your company now offer that wasn’t available before? Think Twitter, Facebook, Pinterest, ClubHouse, TikTok — wherever your buyers are, you should be for this one. Pro tip: Go way beyond organic social. YOU DID IT!

Work Management 52

Work Management Marketing Management Budget Programs Software 52

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . These tools can be used alongside the expense management system for the management of company spend. LEARN MORE. Deputy is a web-based workforce manager solution. HUMAN RESOURCES.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. To support data-driven decision-making. LEARN MORE. HUMAN RESOURCES.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. These tools can be used alongside the expense management system for the management of company spend. Best Software List for enterprise BUSINESS Best Software List for SMALL BUSINESS.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52