Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. We must adopt privacy-centric marketing solutions to cater to changing consumer demands. The ability to transform it before passing it on to vendor platforms.

Work Management 98

Work Management Marketing Management Privacy Marketing Analytics Tools 98

Customer Experience Matrix

NOVEMBER 19, 2008

As you might imagine, I’ve been trying to decide how to expand the set of products covered in the Raab Guide to Demand Generation Systems. My original plan had been to add several marketing automation vendors with significant presence in this market. But I’ve also been approached by some of the other demand generation specialists.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Zoominfo

APRIL 24, 2020

Activity from the company IP address is then tracked across a number of digital properties and sources, and subsequently paired with relevant topic tags. Risk Management with Vendors. Normally, vendor-related topics like Vendor Managed Inventory and Vendor Risk Management are not hot topics in the business world.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Martech

OCTOBER 22, 2021

Vendors differentiate by offering more frequent or detailed data updates or content marketing features that sometimes require additional investment. Vendors source this data differently, however. Other vendors develop and manage a proprietary database of keyword terms. Custom site crawls/audits. Content marketing and analysis.

Enterprise Management 139

Enterprise Management Marketing Management Search Marketing Lead Ranking 139

Customer Experience Matrix

MARCH 26, 2009

you know that I see a lot of demand generation systems. Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. I don't expect this news to change the minds of vendors who made the opposite decision.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

SEPTEMBER 15, 2009

This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. This sets up a new clash between marketing automation vendors and Web CMS vendors. That's a pretty unpleasant position.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” Some CDPs — for example Segment, Tealium and mParticle have on-page tags (or pixels) on brand websites.

Work Management 98

Work Management Marketing Management Paid Search Agency Advertising Agencies 98

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

I do recognize that they are the best known vendors in the space (with apologies to Vtrenz , whose identity is somewhat blurred since its purchase by Silverpop ). To be fair, many of the vendors below charge an installation of that can be several thousand dollars or more, while Marketo doesn't. Pricing starts at $599 per month.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

APRIL 28, 2009

I've been having a dandy time analyzing the results of my Demand Generation Implementation Survey. As of April 29, I've received 40 responses, of which I've discarded two as incomplete and two because they related to vendors I considered irrelevant ( Zoho and Ad Giants PitchRocket). Fair enough. the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MAY 24, 2009

Summary: let's not forget that most companies are still not even doing simple demand generation. But then it was back to the bubble (so much more interesting than reality) with vendor meetings. The next step, which has barely begun, is for demand generation vendors to deliver solutions that support the new role.

Demand Generation 120

Demand Generation Enterprise Management Marketing Management Demand 120

Customer Experience Matrix

AUGUST 28, 2008

Now that I have that long post about analytical databases out of the way, I can get back to thinking about demand generation systems. But, as I think I wrote in a comment since then, I now believe the best approach is to define several applications and score the vendors in terms of their suitability for each. Ah, but what applications?

Demand Generation 120

Demand Generation Demand Marketing Management Generation 120

Customer Experience Matrix

MARCH 27, 2009

I'll be talking about whether and when to use on-demand business intelligence. Webinar is sponsored by Birst , an on-demand BI vendor. (I Tags: birst on-demand cloud computing raab webinar business intelligence. I guess that eliminates most of the suspense about how I'll answer to the title question.)

Webinar Metrics 120

Webinar Metrics Demand Business Vendors 120

Customer Experience Matrix

JANUARY 8, 2009

I had an interesting email conversation last month with a Raab Guide buyer about the nuances of company-level data management in demand generation systems. He started from the perfectly reasonable premise that the demand generation system should give an overview of activity for all leads associated with a given company.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Demand Work Management 120

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Biznology

SEPTEMBER 8, 2020

Dan Cilley , founding member of the Sales Enablement Society , and co-founder of Vendor Neutral, also contributed. That’s how we define it in our Vendor Neutral Sales Technology Landscape. That doesn’t make for easy organizational politics, and it demands a strong management commitment from both the marketing and sales side.

Work Management 151

Work Management Marketing Management B2B Sales Vendors 151

Customer Experience Matrix

APRIL 21, 2009

Yet my impression from industry vendors and consultants is that most deployments start with a fairly extended planning stage where companies either document their existing campaigns and processes or, more likely, define a large number of new ones. The obvious answer is “it depends”, but that just begs the question, “Depends on what?”

Demand Generation 120

Demand Generation Customer Surveys Demand Generation 120

ANNUITAS

NOVEMBER 15, 2021

In fact, only 30% of B2B buyers prefer in-person interactions when evaluating new vendors (that number drops to 16% for renewals). Inside sales reps have a lower price tag than field sellers and can cover more ground in a day. All signals point to this being a long-term shift in thinking, not a temporary response to the pandemic.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Customer Experience Matrix

SEPTEMBER 1, 2009

Summary: Net-Results is simpler to use than comparable demand generation systems because it applies the same features to many tasks. But on reflection I realized that Net-Results offers a full set of demand generation functions. Let’s run through the standard demand generation process to see how this works in practice.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

JUNE 25, 2008

When I was researching last week’s piece on Market2Lead , one of the points that vendor stressed was their ability to create a full-scale marketing database with information from external sources to analyze campaign results. They even cited one demand generation vendor that had turned to them for help. (In

Work Management 120

Work Management Marketing Management Demand Generation Marketing Automation Services 120

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. 36% of buyers say vendors have absolutely no influence on their final decision while 44% said vendors were only “somewhat” influential. Their jobs and livelihood are on the line with every vendor decision. Take the hint.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Martech

MAY 8, 2023

Well-known vendors have been baking AI into their solutions for almost a decade. AI writing tools aim to create customized texts on demand. I’ll need to have my volumes of detective fiction appropriately tagged of course, but so far so easy. Are there AI vendors in the martech space? Is all this new?

Marketing AI 107

Marketing AI Enterprise Management Work Management Marketing Management 107

6sense

JANUARY 19, 2022

Savvy sellers know that these days, B2B customers demand personalized buying experiences now more than ever. In fact, 65% of buyers are likely to switch brands if a vendor doesn’t personalize their communications. For instance, marketers can see what URL a particular account engages with and the corresponding content and tags.

Personalization 62

Personalization Marketing Websites Marketing Management Webinar Metrics 62

Customer Experience Matrix

MARCH 3, 2009

Usability Items for Simple Marketing Programs (note: this is a slightly revised version of the original post, reflecting vendor feedback.) Every system scored here meets this requirement in one way or another, but some other demand generation products do not. Simple 2 4 4 6 6 2.5 Combined 8 10 10 10 12 8.5

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

KoMarketing Associates

JANUARY 2, 2018

For example: a few months back we helped a client implement and configure a new Google Tag Manager initiative. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

Martech

MAY 15, 2023

It may not be released to the public, but the potential benefits demand that we all start taking tangible steps now. Will new content tags such as #train_on_this (or #do_NOT_train_on_this) be honored? In the past, vendors and/or consultants could usually help us identify where something was awry in our stacks.

Enterprise Management 98

Enterprise Management Marketing Automation Services Marketing AI Marketing Management 98

Customer Experience Matrix

NOVEMBER 6, 2008

I spent a few minutes last week on the Web sites of about eight or nine on-demand business intelligence vendors, and within a few days received emails from two of them ostensibly asking about much earlier visits where I must have registered with my email address. The other vendor on my mind was Birst. Facts can be so pesky.

Work Management 120

Work Management Marketing Management Demand Demand Generation Agencies 120

Customer Experience Matrix

AUGUST 27, 2015

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. The original inspiration for the planned post was a set of three back-to-back conversations I had last Friday with one ABM vendor and two predictive analytics companies (none of which were Fliptop or LinkedIn).

Account Based Marketing 120

Account Based Marketing Work Management Analytics Linkedin 120

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. I have to admit that this project was a lot of fun. To our customers there is no funnel.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Martech

OCTOBER 21, 2021

Vendors offer DNI by call source, online session or URL. The ubiquity of mobile calls to businesses has led to increased demand for local numbers or extensions that are dynamically generated based upon the consumer’s location, without jeopardizing the accuracy of name-address-phone (NAP) information for SEO purposes.

Enterprise Management 112

Enterprise Management Marketing Automation Services Marketing Management Analytics 112

Customer Experience Matrix

MARCH 27, 2008

I had an email yesterday from Blink Logic , which offers on-demand business intelligence. But the major point remains: Blink Logic and other “on-demand business intelligence” vendors are simply offering a hosted version of standard business intelligence systems. Still, that is a tiny fraction of the typical project schedule.)

Demand 120

Demand Business Aggregators Vendors 120

Customer Experience Matrix

JULY 29, 2008

I’ve been pondering recently how to classify demand generation systems. Right--classifying demand generation systems. Large firms may also demand an on-premise rather than externally-hosted solution, although this is becoming less of an issue. But it could, and should, be handled more carefully. Now I feel better.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. Back to Pardot.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

LeadsRX

OCTOBER 5, 2021

DCRs are necessary considering demands from consumers to keep their information private and for businesses to be compliant with GDPR, CCPA, HIPAA and other regulations for security and privacy throughout Europe, US and worldwide. How the LeadsRx Isolation Pixel Works. “IT For more details on LeadsRx security and privacy please click here .

Budget Programs 84

Budget Programs Privacy Multi-Touch Attribution Software 84

Martech

AUGUST 27, 2021

Vendors vie for position with new and updated solutions and alliances in a race for adoption — even as the course continues to shift. Or, in the opposite case, the title tag hasn’t been optimized at all: “Home pages might simply be called ‘Home’. Read more here. Quote of the day.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110