The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

The Point

JANUARY 7, 2020

You can write off the Q4 Revenue Scramble as just “the way business works,” or you can start the new year by putting in place the kind of planning and foundational demand gen programs that will minimize, or even eliminate, the mad dash for the finish line 9-10 months later. The cold hard reality is that successful B2B demand generation.

Account Based Marketing 130

Account Based Marketing Top of Funnel Demand Generation Agencies Paid Search Agency 130

Zoominfo

FEBRUARY 25, 2021

What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Only B2B

FEBRUARY 6, 2018

Demand Generation and Inbound marketing: The new couple in town! There are lots of articles that compare demand generation (as an outbound marketing strategy) and inbound marketing only to give a gold medal in marketing Olympics to the latter. First, let us understand what is inbound marketing.

Demand Generation Agencies 122

Demand Generation Agencies Cold Calling Advertorials Demand Generation 122

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 308

Planning Analytics Enterprise Management Work Management 308

The Point

APRIL 22, 2020

I posted recently on LinkedIn that, in the current climate, leads from content syndication and other CPL programs may be an ideal replacement for lost trade shows and other events, and indeed can be an effective way to stay engaged in the marketplace at a time when many buyers are laying low. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

NetLine

DECEMBER 1, 2020

Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan! How does Content Marketing fit into your overall marketing strategy? Without going into too much detail, content marketing and content strategy are a huge part of what we do.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

The Point

SEPTEMBER 21, 2017

Knowing when a prospect is ready to take that next step, or ready to re-engage with your firm, relies on setting an appropriate threshold – a “bar” if you will – for that person to respond to sales or marketing outreach. The post Why Lead Nurturing Success Means Not Asking for the Sale appeared first on The Point.

Lead Nurturing 224

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 224

The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In this case, there was no offer per se, no white paper or Webinar or other information of value.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . But demand generation for those products is even harder. That’s where a demand generation guide comes in. In this blog, we’ll tell you everything there is to know about your demand generation business. What Is Demand Generation? .

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

nDash

MAY 26, 2022

These tools allow marketers to achieve goals, including: Maximizing time and resources. Understanding which audiences to target. The best way for marketers to design the best ways to communicate with their target audiences they must compile detailed information about these prospects – B2B marketing tools help them achieve that goal.

Work Management 52

Work Management Marketing Management Marketing Automation Services B2B Marketing 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 124

Intent Data Lead Gen Intent Lead Scoring 124

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. However, you must continue to nurture those leads that are not yet ready to buy. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Heinz Marketing

SEPTEMBER 28, 2021

By Lisa Heay, Marketing Planning Manager at Heinz Marketing. Lead scoring is defined as a shared sales and marketing methodology for ranking leads in order to determine their sales-readiness. You need to understand from your sales team what makes a lead “sales-ready”. You need to do a database audit.

Lead Scoring 109

Lead Scoring Lead Ranking Ideal Customer Profiles Marketing Qualified Leads 109

Directive Agency

MAY 24, 2017

B2B marketers frequently use the terms “demand generation” and “lead generation” interchangeably. In this post, I will focus on the individual value of each tactic and how striking a balance between them can empower your B2B marketing strategy.

Lead Gen 53

Lead Gen Demand Ideal Customer Profiles Lead Scoring 53

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. Digital marketing is the next era of marketing, so digitalize and transform your business with our help.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

DealSignal

FEBRUARY 23, 2023

In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent. 10 Email Marketing B2B Lead Generation Strategies In this blog post, we will share 10 strategies to help you use email marketing to generate high-quality B2B leads.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

KoMarketing Associates

NOVEMBER 12, 2019

Because just telling you to create better content is fine for a generalized content strategy, but for a B2B SaaS lead generation strategy, you’ll need to go deeper. Lead qualification is a technique of weeding out leads you don’t want – or leads you don’t want Sales following up with just yet.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. LEAD GENERATION. DIGITAL MARKETING. DEMAND GENERATION. Digital marketing is the next era of marketing, so digitalize and transform your business with our help.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52

Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. The best way to identify, target, and convert these invisible leads is by reaching them whilst they’re silently searching for the best solution. Types of Intent Data Sources Social Media Engagement Data How Can Intent Data Boost Lead Generation?

Intent Data 62

Intent Data Lead Gen Intent Lead Scoring 62

Outgrow

FEBRUARY 25, 2021

However, a product-market fit is necessary before jumping on to any of these growth hacking strategies. This means — your product should solve a critical pain point of a target audience. This is the stage where you attract your target audience’s attention by bringing your brand in front of them.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Webbiquity

OCTOBER 16, 2018

And your product or service may be exactly what they need to solve it. You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

The Point

MARCH 3, 2010

But prospects in a nurturing program are different, clearly, because they’ve already engaged with your company and expressed some level of interest, if not in your product specifically, then at minimum in solving the issue or problem that your product or service addresses. The type of content ranked most highly by buyers? In a word: no.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Nurturing Webcast 100

Heinz Marketing

JANUARY 9, 2018

While the principles of content marketing, lead generation, and pipeline acceleration may not have changed, the ways in which we do business in today’s modern, digital world have. However, it’d be dismissive to think the changes in B2B content marketing solely revolve around new technologies displacing the old.

Webinar Metrics 67

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 67

LeanData

SEPTEMBER 29, 2021

Regardless of a company’s stage of growth, it takes resources to raise brand awareness and develop brand interest, and you have to be accountable for results to ensure budgets are invested wisely. One of the biggest concerns common to marketers across most every company is the handoff of Marketing leads to Sales.

Efficiency 52

Efficiency Marketing Analytics Tools Work Management Marketing Management 52

Marketing 261

MAY 3, 2017

Today’s marketing involves creating relevance for your brand, building awareness of your product or service, developing compelling validation for your solution, and taking the right mitigating actions along the path to purchase. Know your marketing goals for the quarter/year. Understand your marketing funnel metrics.

Planning 69

Planning Work Management Budget Programs Marketing Management 69

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. We also have a four-member creative services team supporting the marketing automation team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. We also have a four-member Creative Services team supporting the Marketing Automation team. Director of Marketing at Marketo. “

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 48

Webbiquity

SEPTEMBER 7, 2010

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ” “ Lead nurturing can help you build a trusted relationship with your economic buyer.”

Lead Nurturing 100

Lead Nurturing Sales Qualified Leads Buying Cycle Lead Management 100

Televerde

NOVEMBER 3, 2020

Fred Isbell, Research Director at Dresner Advisory Services, High Technology Veteran, and former Senior Director at SAP Global Marketing. I worked with Deanna Ransom , Televerde’s Global Head of Marketing and Marketing Services and Chairperson of Diversity and Inclusion for many years in SAP North American Field Marketing.

Planning 59

Planning Analytics Enterprise Management Work Management 59

Heinz Marketing

JUNE 19, 2023

This week’s show is entitled, “ The Convergence of Traditional Demand Gen and ABM “ My guest is Jodi Cerretani , VP of Marketing at RollWorks Tune in to hear more about: How has the role of B2B marketing evolved in the past five years, and what impact does it have on business value and the P&L?

Lead Ranking 103

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 103

DealSignal

NOVEMBER 9, 2022

All this makes targeting a challenge – but lead enrichment is there to help you follow closely what’s going on with your pool of prospects. Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A A pilot campaign that generated six opportunities and two sales from 21 target accounts.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58