Demand Generation Agencies Paper Twitter Web 2.0 
The Point
NOVEMBER 16, 2011
I’ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Put a PR agency in charge of social media, and I can pretty much guarantee you’ll generate PR, not leads.)
Marketing Insider Group
JULY 13, 2010
Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
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Industrial Marketing Today
MAY 18, 2010
It is by IAS – a B2B marketing agency from England. Leave a Comment Previous post: 7 Strategies for Using Content to Market Industrial Products Next post: How to Use a B2B Blog to Win Customers and Influence Prospects FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.
Marketing Insider Group
OCTOBER 7, 2010
Time Line Close The Time Line close is effective when a product or service will impact a prospect’s project plan, especially if the purchasing decision is a prerequisite to other activities in the project plan. This creates a large “T” on the paper. For these people, the Visual Close can be very effective.
Industrial Marketing Today
JUNE 15, 2010
I make my living providing marketing services including designing and marketing industrial websites. The client uses their in-house resources to regularly update the site content without spending more money on our professional marketing services. This white paper aims to change that perception of them. Is that a good thing?
Industrial Marketing Today
MAY 26, 2010
But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through. Sounds simple, right?
Industrial Marketing Today
MAY 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Are you pre-selling a product or service? Or do you want them to download a white paper?
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