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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Watch the webinar. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Build relationships with the digital-first customer.

Privacy 98
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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

If you haven’t seen it already, check out our latest 30/30: 30 Mins on the Last 30 Days in Search, Social and Content webinar posted on January 30th, 2020. Google has “de-duplicated” the snippet and the first result, meaning people with dual rankings at the top of a page don’t have a dual ranking anymore. See you in 30 days!

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7 Ways to Improve Your Lead Management Process

Zoominfo

For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

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7 Ways to Improve Your Lead Management Process

Zoominfo

For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee. Here are a few tips to avoid dirty data throwing off your lead management process: Identify duplicate records: 15% of leads contain duplicated data ( source ).

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Lead Optimization: 10 audience questions answered

markempa

Tweet A couple of weeks ago, I presented the webinar, “ Optimizing the Lead: A data-driven optimization process that goes beyond lead capture.” It’s key to business success, and it’s no wonder this topic produced excellent questions from our webinar audience. What does it mean to “enrich data” and “merge/de-dupe”?

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

If this is the case, chances are that you need to depend on live events, emails, and co-sponsored webinars and so on. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.