Inbox Insight

JULY 28, 2020

Global IT spend is on the rise and despite project delays caused by the disruption of COVID, our data shows an overall trend of growth. Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy.

Enterprise Management 94

Enterprise Management Work Management Research Marketing Management 94

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Hubspot

APRIL 21, 2020

The growing trend of using mobile messaging apps for marketing makes sense. According to a Facebook survey on messaging app use , more than half of the participants preferred to message a brand on one of their messaging apps rather than calling them. General Messaging App Stats. WhatsApp Stats. Facebook Messenger Stats.

Stats 97

Stats Emarketing Mobile Marketing Marketing & Strategy 97

Porch Group Media

OCTOBER 24, 2022

“Your current marketing strategy may not be relevant tomorrow.” Marketing trends change, new ones are developed, and marketing technology comes and goes. There is no doubt that email marketing works, especially when you have a dynamic strategy that can be easily adjusted with new trends. Focus on User-Generated Content (UGC).

Marketing AI 81

Marketing AI Email Marketing Trends Paid Search Agency 81

Porch Group Media

OCTOBER 29, 2019

Email Marketing Stats and Trends. As with any marketing strategy, techniques are constantly evolving and marketers must stay atop the latest trends. 88% of smartphone users regularly check emails on their mobile devices (Pew Research Center ). Social media, identified by just 44% of those same professionals).

Stats 45

Stats Email Marketing Trends Trigger Marketing 45

Hubspot

JANUARY 27, 2020

For example, if you run a B2B firm, you might realize augmented reality isn't a practical technology to research. To give you a bird's eye view of some of the most buzzed-about innovations that could impact marketers in the near or distant future, I've collected 45 stats related to four types of emerging technology. Juniper Research).

Marketing AI 101

Marketing AI Stats Enterprise Management Emarketing 101

Sprout Social

APRIL 12, 2022

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. As a public relations professional, staying updated on top trends is essential for success. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset. versus 2.87

Public Relations 106

Public Relations Stats Work Management PR 106

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Bionic

JANUARY 12, 2022

1:00 PM EST. Our friends at Function Point will soon drop new research revealing the 2022 trends at advertising agencies. Function Point surveyed more than 300 agencies to identify the 2022 trends on agency productivity and profitability. This report enables you to compare your stats to other agency’s KPIs.

Advertising Agencies 52

Advertising Agencies Ad Agencies Trends Stats 52

Inbox Insight

SEPTEMBER 10, 2020

According to our research, the typical timeline for all three phases of purchasing to be complete (research, buying cycle and implementation) is usually between 9 months and 3 years. Our unique content brings together the best content from vendors, brands and tech experts with research conducted by Inbox Insight.

Marketing Management 86

Marketing Management Marketing Automation Services Research Planning 86

Inbox Insight

AUGUST 30, 2020

Where do they go to research solutions? Our latest research pulls together essential data about the way decision makers reach their outcomes, giving vendors and demand generation managers the inside track. Survey sample. All survey participants play a part in technology purchasing decisions for their company.

Work Management 98

Work Management Marketing Management Research Allocation 98

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. ” Read more about those findings and more in the almost four dozen superb social media stats and facts below. 10 Stats About Social Media Demographics. Pew Research ). Pew Research Center ). Mary Meeker’s Internet Trends ). The CMO Survey ). The CMO Survey ).

Social Media 100

Social Media Stats Social Marketing CMS Development 100

TrustRadius Marketing

APRIL 21, 2022

We have compiled some of the most important stats for you, in the following categories: Industry stats Customer Service Usage Impact of Help Desks Inside Perspective on Customer Service The Impact of Covid-19 on Customer Expectations Overall Customer Expectations. First, here are the stats. Help Desk High-Level Stats.

Statistics 52

Statistics Trends Customer Satisfaction Stats 52

Outgrow

DECEMBER 17, 2020

37 Must-Know Marketing Trends & Statistics Post COVID. A lot has changed and here we are keeping a keen eye on the marketing trends and statistics post COVID. So, we did a fair bit of research and compiled this blog on Marketing Trends & Statistics Post COVID. Content Marketing Trends & Statistics Post COVID.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Hubspot

SEPTEMBER 10, 2020

In fact, 82% of small business owners surveyed in the Bank of America Small Business Owner Snapshot expected to end 2019 bringing in more revenue than the year before. Stats About Entrepreneurship. Entrepreneurship rates have been trending upwards in the United States for the past 19 years. Entrepreneurship Landscape.

Stats 97

Stats Small Business Marketing Work Management Statistics 97

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. Drilling further into the report, it’s interesting to note how marketers are researching their audiences, and the key gaps within that process.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Hubspot

OCTOBER 29, 2021

Agents need to stay on top of a host of different trends and factors — a challenge that's rarely straightforward. 90% of surveyed social media-using realtors use Facebook. ( 52% of surveyed social media-using realtors use Instagram. ( 48% of surveyed social media-using realtors use LinkedIn. ( Realtor Social Media Use.

Stats 83

Stats Statistics Social Media Customer Surveys 83

KoMarketing Associates

NOVEMBER 6, 2014

Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. There are so many good reports and surveys being conducted (* cough ) and truthfully, some of the stats surprise me. 94% of B2B Buyers Conduct Research Before Spending ( link ). Stay tuned!

Stats 120

Stats B2B Marketing B2B Lead Gen 120

Vidyard

SEPTEMBER 27, 2018

We teamed up with the research pros from Ascend2 to survey marketers at mid-size companies to find out what their demand creation activities look like, what their priorities are and what’s working for them. Buyers conduct their own research and form their own opinions without talking to you.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

SocialPilot

JANUARY 15, 2024

Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Social Media Video Stats for Facebook 45. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Marketing Insider Group

FEBRUARY 24, 2021

As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. Let’s look at some stats: WordPress, the most popular content management system (CMS), reports that users produce 70 million new posts a month. The shift to research online by buyers also fueled the boon.

Lead Ranking 288

Lead Ranking Lead Scoring CMS Development Content Marketing 288

Sprout Social

DECEMBER 9, 2020

Here are six stats to help agencies improve their processes, keep clients happy and win more business in 2021. . We’ve been hearing for a while that lengthy retainers are being replaced with shorter, project work , and it’s no surprise that COVID-19 has thrown this trend into overdrive. Adaptability is the key to success.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Ad Agencies Work Management 102

Terminus

NOVEMBER 7, 2019

Terminus recently partnered with Campaign Stars and Canam Research to compile some actionable ABM stats to boost your marketing and sales performance. To look at a more in-depth analysis, you can download the PDF of our ABM Sales and Marketing Performance Trend Report here. ABM stats on sales and marketing alignment.

Account Based Marketing 29

Account Based Marketing Stats ABM Research 29

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. But our latest research reveals that 56% of B2C marketers who increased spending over the last 12 months did so in the area of content creation. research Click To Tweet.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

ClickZ

JULY 4, 2020

In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. Our Pulse Survey finds that 44% of marketing leaders are maintaining their marketing budgets. In fact, PCW’s CFO pulse survey shows that 50% of CFOs plan to accelerate automation and new ways of working. .

Marketing Budget 131

Marketing Budget Email Marketing Allocation Marketing & Strategy 131

ClickZ

JUNE 20, 2020

McKinsey & Company have continually been observing consumer thoughts and trends and their latest UK Pulse survey showed a 46% growth in pessimism about their economic recovery post-COVID-19. The post Key Insights: CXO is the new hero of 2020, UK consumer trends, and local SEO strategy appeared first on ClickZ. Teleservices.

SEO 100

SEO Marketing Budget Trends Marketing & Strategy 100

Litmus

APRIL 30, 2020

We believe in the power of data-driven industry research. Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Take the survey ?. Take the survey now. Ready to take the survey?

Customer Surveys 70

Customer Surveys Communities Peer-to-peer Thought Leadership 70

Content Marketing Institute

JULY 19, 2018

Or, maybe you need some great stats to help you build your business case for content marketing. Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.).

Research 106

Research Planning Content Marketing Peer-to-peer 106

BenchmarkONE

SEPTEMBER 13, 2018

With the growing demand for personalization, it’s never been more important to leverage market research in your marketing efforts. But where do you start with your research process? The good news is that the harrowing process of conducting market research is about to get way easier for you. Types of Market Research.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Bannerflow

FEBRUARY 19, 2020

In-house marketing trends are developing all the time. All the stats feature in this article are taken from Bannerflow and Digiday’s State of In-housing 2020 report. Featuring the thoughts and insight of 200+ senior European marketers it is by far the most thorough analysis of the in-house marketing trend. .

Trends 98

Trends Paid Search Agency Advertising Agencies Planning 98

BenchmarkONE

OCTOBER 22, 2018

Take these stats and print them out – or turn them into a PowerPoint – or back them up with extra research – or transform them into models for a hypothetically triumphant version of your future company. By avoiding marketing automation, you’re staying out of a growing trend. Image credit: B2BMarketing.net and Circle Research.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 98

Buying Cycle B2B Marketing Demand Generation Agencies Studies 98

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) Blogging Stats The internet hosts over 600 million active blogs.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. But what lies ahead?

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

SmartBrief - Marketing

JUNE 7, 2023

In fact, a recent Pew Research survey shows that nearly a quarter of Americans haven’t read a book in the past year. This could be an eye-catching headline or a surprising stat in the first line of the piece. A recent Gallup poll reported that Americans are reading less than they have in 30 years.

Content Marketing 52

Content Marketing Trends Advertising Agencies Paid Search Agency 52

SnapApp

MARCH 15, 2017

If you’re struggling to communicate how essential marketing automation can be to improved ROI, higher customer engagement, and the overall experience, take a look at the stats below and share them with your team. The Big Marketing Automation Stats. Nucleus Research. . Google Trends. . Gartner. . Regalix. . Marketo.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82