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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? While marketers are getting results from them, there are some serious flaws in online display ads.

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How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

” The second question should be, “How can I use this information in my own marketing efforts?” And the nature of editorial outlets is that most published pieces will be out of date after a year. Here’s how to use earned media in content marketing: Do you have an opposing opinion to something you’ve read?

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Contify Deploys News Feed APIs to help Payments and Forex App Drive User Engagement; Delivers Contextual News on Niche and Unique Topics at Scale

Contify

Contify, the AI-enabled market and competitive intelligence platform, has announced today that it has successfully deployed its News Feed APIs solution to help a global fintech major drive user engagement for its payments and forex solutions app. Contify has published a case study that illustrates this solution.

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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? Michael Brenner: It really comes down to any company that’s trying to reach new customers.

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Snapchat Discover Partners Are Driving Efforts to Explore Content in Non-App Spaces

Content Standard

But now, after allowing its content to be shared on websites and platforms beyond the Snapchat app, the formation of new partnerships with a network of advertisers is envisioned as a way to integrate its pictures and videos into news content from digital publishers. Moving Beyond the App. Image attribution: Isaiah McClean.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. How do you make better marketing decisions? Great news, right!? Think Beyond B2B.

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The Ultimate Guide to Nonprofit Fundraising

Hubspot

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. Events are a common individual and peer-to-peer (p2p) fundraising method — meaning your supporters (not volunteers) are encouraged to raise money on your behalf. Be sure to publish your story on your website for donors to read and connect with.